maison-hennessy-launches-first-nfts-with-blockbar,-the-world’s-first-fine-wine-&-spirits-dtc-nft-marketplace

MAISON HENNESSY LAUNCHES FIRST NFTs WITH BLOCKBAR, THE WORLD’S FIRST FINE WINE & SPIRITS DTC NFT MARKETPLACE

 

Maison Hennessy is proud to announce its first-ever NFTs in partnership with BlockBar.com, featuring Hennessy·8, a blend crafted to honor a time of transition.

Download high-res images and more information here

In 2017, the Maison’s 7th-generation Master Blender, Yann Fillioux, passed the torch to his nephew, Renaud Fillioux de Gironde, unveiling for the occasion a remarkable, highly symbolic blend. Crafted using one eau-de-vie from each generation of Hennessy Master Blender, Hennessy·8 now enters a new dimension as NFTs, with its first and last carafes presented as a dual drop on BlockBar.com.

Five years in the making, Hennessy·8 honors the arrival of a new generation and the Maison’s heritage of passing down its cognac-making savoir-faire. Exquisite, elegant, and subtle, it is a cognac that embodies 250 years of excellence, perpetual reinvention and shared expertise.

Numbered 1/250 and 250/250 respectively, these two NFTs present an exclusive opportunity to own remarkable moments in cognac-making history. Maison Hennessy will also open its doors at the Hennessy estate in Cognac, France to the buyer of the NFTs, as a friend of the House.

These unique NFTs are being offered exclusively through BlockBar.com and represent the pinnacle of the art of cognac-making, whether for personal enjoyment, investment, or a future legacy. Upon purchase, the cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose either to redeem the physical product and have it delivered from BlockBar’s secure storage facility, or to safely trade its NFT version within the BlockBar.com marketplace.

“Hennessy is renowned for innovation and passing down know-how from one generation to the next, so we’re honored the Maison has chosen to partner with BlockBar to mark this innovative milestone with its first NFT,” comments Dov Falic, CEO and co-founder of BlockBar.

The Hennessy·8 NFTs come accompanied by both physical and digital attributes. A commemorative sculpture accompanies each purchase, along with a jewel-like copper key to open the physical chest, which cradles the carafe like a protective shell. The chest, designed by Arik Levy using oak staves sourced from La Sarrazine, the Hennessy cooperage, is made of 25 layers, each one symbolizing 10 years of Hennessy’s history. An elegant companion toolbox contains 4 tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago; these have been re-edited exclusively for Hennessy·8. A pipette made of oak barrel wood and a cork holder are also included. A keepsake brochure describing the genesis and spirit of Hennessy·8, a personalized authentication plate and a numbered certificate signed by Yann Fillioux complete the presentation of the Hennessy·8 legacy cognac.

The two Hennessy·8 NFTs available to one buyer only, priced at 70.47 ETH (approx. $226,450.00), will drop on Wednesday 12th January 2022 via blockbar.com. At 9:30 AM EST, a lobby will open for users; to gain access a user must have 1 ETH in their wallet and have it connected to the site. At 10:00 AM EST, all users in the lobby will be shuffled into random order. BlockBar will then proceed through the queue. Each person at the top of the queue has 10 minutes to submit a deposit of 1 ETH and then a further 48 hours to submit the remaining balance. Full Terms & Conditions may be found on BlockBar.com. The NFT may be purchased from BlockBar with Ethereum (ETH) or by credit card.

Please join Hennessy and BlockBar on Instagram Live (@thecarsonchan) on Tuesday 11th January at 9:00pm HKT, and Twitter Spaces (@BlockBarNFT) on Wednesday 12th January at 9.30AM EST to find out more about this exclusive drop.

Get involved!

Get Connected!
Connect with like-minded people, start groups, share files and documents, create group video meetings, attend conferences, and more.

Comments

No comments yet
WireUP

FREE
VIEW