The need for images is an exponential function of internet growth. Brands and eCommerce providers need to produce images at scale that are customized, of high quality and optimized for performance. Visual content is strategic in increasing engagement, offering choice and assortment, ultimately leading to higher satisfaction, brand loyalty and sales. No longer are images themselves sufficient, business intelligence and analytics are required to deliver results in online markets.
“As long-term partners to OCUS, we are delighted to accompany them in this important development phase, supporting their growth around the world and contributing to the creation of a global champion designing an exhilarating and entirely new category,” said Geoffroy Bragadir and Thomas Marsal from Ring Capital.
With COVID accelerating digitization in global markets, OCUS leads the FoodTech/Delivery industry today and sees acceleration in eCommerce Marketplaces, Real Estate, Travel, Tourism and Hospitality. Focusing on enterprise clients, OCUS is the technology partner to Google, Radisson, Grubhub, Yemeksepeti and Foodpanda around the world in producing the most powerful images for their brands.
OCUS has developed a robust API-first platform augmented with machine learning and image recognition to deliver optimized images which automate and streamline operations for their clients. The result delivers intelligent images within hours or days. Combined with the OCUS Community of 30,000 global Image Creators in photography, videography, and drone, OCUS can service its clients in Europe, Asia, and the Americas.
“OCUS is thrilled to have Expon and A/O PropTech join the board, along with Ring Capital and our historical investors Sofiouest, Evolem and Anaxago,” said Thibaud Lemonnier, Co-founder and CEO. “Their confidence and support in OCUS enable us to continue designing the future of imagery in a fair and scalable way.”
“We are excited to partner with OCUS and are impressed with their leading enterprise imagery platform delivering successes with FoodTech and Hospitality customers today. We believe OCUS has the technological strength to scale and service many other industries with state-of-the-art visual content.” – Othmane Zrikem, Chief Data Officer, A/O Proptech
On this operation, OCUS has been advised by EKA Partners, Orrick and Velvet Avocats.