ONE Esports, the esports venture of sports media company ONE Championship, has partnered with the social dating app Tinder.
As per the deal, Tinder will introduce a series of experiences to Mobile Legends: Bang Bang (MLBB) and Arena of Valor (AoV) fans across Southeast Asia, which will be accessible through the app.
Tinder will launch “Esports Passion”, a new initiative designed to connect members that are interested in gaming and esports within SEA.
Gaurav Girotra, GM Southeast Asia at Tinder & Match Group, said: “More than half of our Tinder members globally are Gen Z between the ages of 18 and 25, and we know that many of them are now spending more time exploring their passion for gaming online in the aftermath of the pandemic.
“The introduction of Esports Passion will give Gen Z gamers another way to present themselves authentically as they look to connect with others.”
Ten members who include Esports Passion in their profile will have the chance to receive 500 MLBB diamonds; between June 25 and July 7.
In addition, MLBB fans in Indonesia and the Philippines will also be able to participate in the 2021 Community Tournaments in groups of five.
AoV fans in Vietnam and Thailand will also gain access to exclusive content by streamers TMPT VGamer and Thanh Tung Streamer. Plus, five tinder members who use Esports Passion will have the chance to win ONE Esports merchandise.