PlanetPay365 and Torino FC announce their partnership for the 2022/23 season. Two years after its launch, the multi-service platform owned by Planet Entertainment, a division of the SKS365 Group, continues its growth alongside the “granata” club as Official Value-Added Services Partner.
The official debut will take place on 20th of August, during the big match Torino-Lazio – powered by PlanetPay365 as “Match Sponsor”.
The strategic agreement with Torino FC will allow PlanetPay365 to increase its brand visibility and expand business in Piemonte region. The brand will be present on the LED perimeter boards during all the Serie A and Coppa Italia matches, on backdrops and in “Filadelfia” Sport Centre.
PlanetPay365 and Torino FC will also be involved in joint initiatives such as web marketing campaigns, newsletters, social media activities, contest, and banners on the club’s website, in order to actively engage the supporters.
“The partnership with Torino further strengthens our presence in Serie A and makes us particularly proud. Torino is a legendary team which has played a important role in Italian football history, and which has a very solid and passionate fan base”, commented Troy Cox, SKS365 Chief Commercial Officer. “The deal will allow us to make the most of our interactive and entertaining offer: together with Torino, we will be part of amazing engagement activities, with the aim of increasing the level of sports entertainment and making the fans’ experience even more unique and original”.
“We are delighted to welcome PlanetPay365 in our partners’ community”, said Lorenzo Barale, Torino FC Commercial Director. “This partnership, which will officially start on the occasion of our Serie A season opener at home against Lazio, will soon bring many benefits for our fans, who will thus have the opportunity to access value-added services designed for them”.