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Pragmatic Play, a leading content provider to the iGaming industry, has enhanced its relationship with operator Roobet by delivering a purpose-built dedicated studio. 

The launch sees Pragmatic Play leverage its reputation of excellence in tailored Live Casino provision by creating a five-table dedicated studio, including four blackjack tables and one roulette, for an unmatched, immersive experience. 

The deal follows similar recent agreements with tier one operators to deliver dedicated Live dealer studios, as Pragmatic Play continues to excel in the vertical.  

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “The benefits of dedicated environments are widely known, with them providing enhanced retention for players that instantly recognise who they are playing with thanks to the bespoke studio design. 

“Roobet recognises this, and we’re delighted to have been chosen to provide the brand with its own studio and tables that will help it further cement its standing in the Live Casino space.” 

Chris Micallef, Head of Casino at Roobet, said: “It is testament to the quality of Pragmatic Play’s Live Casino offering that numerous tier-one operators are lining up to have bespoke studios created for them.  

“As we have similar standards for the content we deliver to our players, this agreement was an easy one to make, and we’re delighted to have now commenced our operation. We look forward to collaborating with the provider on future projects.” 

Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.   

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