Record-breaking iGB L!VE opens in Amsterdam

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The biggest edition of iGB L!VE officially opened today (Wednesday 12 July) at the RAI Amsterdam.

Organisers are preparing to welcome industry professionals from over 100 nations to an event which is poised to break all records.

Boasting 14,805 gross sqm of space dedicated to product, learning and innovation the iGB L!VE show floor features 207 exhibitors, a 20% increase on the previous high set in 2022.

The net figure, which reflects the space occupied by exhibitors, stands at 5,870 sqm making it 30% bigger than the previous high of 4,513sqm recorded last year.

High profile features include the first Consumer Protection Zone (CPZ) which has been created to provide visitors with the tools and insight to ensure businesses are compliant in relation to safer gambling, player affordability requirements and new advertising/marketing requirements such as those recently introduced in the Netherlands.

Visitors to iGB L!VE have access to two content-rich days with streams delivered by teams of expert speakers.

Wednesday July 12th is dedicated to new markets. The business-centric topics include a review of the Global igaming map, an assessment of new frontiers within Europe, game content for new markets, localising brands for Latin America, and a session examining the off-shore license.

On Thursday 13th, the focus switches to content specifically curated for the igaming Affiliate sector. Key topics comprise an analysis of the winners and losers in the AI wars, the impact of Google updates and what they mean to affiliates, mastering influencer marketing, an SEO update including what to expect in Q3 and Q4 of 2023, and an assessment of the most promising geolocations.

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