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Award recognises brand’s forward-thinking approach to app development

Shape Games has received one of the most coveted gaming industry prizes at the SBC Awards when they were handed the trophy for Innovation in Mobile earlier this week, the company announced.

“We’re delighted to have won this award and to be recognised by our respected industry peers for our mainstream consumer entertainment approach to creating great mobile experiences,” said Christian Risom, Shape Games CEO. “Consumers have many demands for their time and focus, and it’s imperative that gambling operators provide them with user experiences that are intuitive, fun and reassure them that the brand knows and understands them. I’d like to say a big thanks to everyone at Shape Games for their hard work that has put us in a great position for growth in 2022.”

Drawing upon Shape’s success producing apps for large consumer and entertainment brands such as Apple, Red Bull and Ikea, the online gaming customer engagement platform is building its brand and reputation by challenging the traditional platform providers in the gambling industry with Shape’s data and machine learning-driven, native customisable apps that focus on user experience as the heart of the design process.

Shape Games was founded in 2018 to focus on building apps for the gambling industry and since then has grown from supplying a single operator in Danske Spil to being a leading front end platform partner to major operators and emerging players in 17 countries across Europe and the Americas.

This year saw the brand sign agreements with seven new operators and add a host of new features to its offering which includes sharing bets with friends, personalisation and recommendations, personal betting statistics, news features, social networks with friends, challenges, unlockable trophies and more.

Shape along with Danske Spil were named Best Native App at the EGR Awards three consecutive years from 2018 to 2020, as well as Best Omnichannel Solution in 2020.

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