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Xpress Tech and the giant, African-focused Sportsbook, Bet9ja, have recently signed a partnership deal to have access to all the aggregator’s portfolio of top providers.

Thanks to this agreement, Xpress Tech aggregation platform will help Bet9ja to have quicker access to games from providers inside its portfolio, reducing integration timings and expanding even further the offer they are providing to their clients worldwide.

“Each new integration requires resources. Thanks to the Xpress Tech remote API solution, we will save time as we have more than 95 already integrated top providers. The integration went smoothly, and we are very happy and excited about what more benefits this partnership can bring,” said Thomas Testi, Director at Logifuture, Bet9ja’s platform provider.

Xpress Tech’s sister holding company, Spinmatic, with over 90 casino games including Slots, Scratchcards and Crash games, is one of the integrated providers.

“Thanks to this partnership, Bet9ja is going to unleash all the power of our aggregation platform, not only getting access to our portfolio of providers but also getting a complete suite of promotions that can be easily deployed in every region they operate. Nevertheless, we will be able to supply dedicated content powered by Spinmatic, as the company is going to create custom games for them in the near future. This will bring Bet9ja’s players one of the most engaging casino experiences with a unique market-focused touch,” explained Simone Suppa, Xpress Tech Managing Director.


10bet Scores Another Sponsorship Deal in South Africa

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10bet becomes principal partner of Lamontville Golden Arrows

At an event held in Durban, South Africa, yesterday, the Lamontville Golden Arrows announced 10bet, a global online sportsbook and games operator, as its new major sponsor in a deal that will cover both the club’s main and reserve teams over the next three years. The 10bet logo will proudly grace the front of shirt of the Lamontville Golden Arrows’ home and away kits.

Recently, 10bet also became the official betting partner of South Africa’s national men’s team, ‘Bafana Bafana’, which finished in third place at the recent 2023 Cosafa Cup.

“As Lamontville Golden Arrows, we are delighted to welcome on board our new sponsor, 10bet, to kick start the 2023-2024 season,” read a statement from the Lamontville Golden Arrows. “We are proud to be associated with a sponsor like 10bet, a sponsor that believes in our vision, values and goals. This partnership will also give us an opportunity to engage with our football fans across the country. We are grateful to 10bet for entrusting our brand to carry its message and connect with our supporters throughout the country,”

“Golden Arrows is a brand with a rich history, strong presence and support and is a perfect complement to our own growth ambitions here at 10bet SA,” the Chief Revenue Officer for 10bet SA, Michelle Henriques Colborne, said. “The club aligns closely with our business goals, passions and values and, with this partnership, we hope to foster a stronger connection and visibility with its fans and to share and support their passion with one of South Africa’s esteemed teams.”

10bet SA has great ambitions to expand its presence and strengthen its sponsorship portfolio within the country.

“Our partnership with ‘Bafana Bafana’ is one based on pride, passion and the love of the beautiful game,” Colborne said. “‘Bafana Bafana’ is an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement and positively impacting communities; an ideal fit for our growing brand locally.”


Bafana Bafana and SAFA announce 10bet as Official Betting Partner

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The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the Official Betting Partner of the Senior Men’s National Team in a four-year deal.

This partnership marks an exciting milestone for both parties, as they join forces to enhance the experience of fans and communities.

10bet South Africa is thrilled to work together with SAFA, as the national team is an essential part of the country’s lively sports culture and the fan’s passions. Through this partnership, 10bet South Africa aims to be at the centre of fan engagement opportunities and create lasting impact through community initiatives.

“We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands. We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football,” said SAFA CEO Lydia Monyepao.

“This is an exciting partnership based on pride, passion, and love of the beautiful game. Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally,” said Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa.

10bet’s outstanding sports betting coverage includes competitive odds on more than 65,000 events a month – including 25,000 in-play events – across over 60 sports, with more than 2,000 bet types and the industry’s most advanced betting features.

BETBY establishes partnership with

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BETBY, the innovative sportsbook supplier, has agreed a partnership with leading African operator Africa365, with the integration of content from its brand, infiGaming.

This partnership will greatly enhance BETBY’s offering, which has gone from strength-to-strength since the company was founded in 2018. The brand’s sportsbook now offers more than 700,000 competitions across both regular sports and esports.

BETBY has created a leading reputation throughout the industry, establishing itself as an innovative, forward-thinking sportsbook since. Growing from challenger brand to a proven, customer-centric platform provider, it has enjoyed significant success across the globe.

infiGaming is leading crypto gaming platform provider that is revolutionising the way players experience online gaming. Its cutting-edge technology and expertise in cryptocurrencies are empowering gaming operators to create immersive and secure gaming environments that captivate players worldwide.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Being able to partner with Africa365 will significantly improve our already outstanding offering. We are constantly striving to provide the widest range of content within our platforms and infiGaming’s portfolio and expertise will be invaluable as we take the next step to ensure players continue to engage with our products.”

Jordan Stone, CEO at Africa365, said: “BETBY has established itself as a leading brand across the globe, and we are thrilled to sign this agreement which will allow our content to reach wider audiences. We pride ourselves on our commitment to innovation and staying ahead of the curve, and we are sure that BETBY will provide a first-class solution for our content to thrive.”

Richard Hogg, CEO at infiGaming, said: “We are thrilled to integrate BETBY’s innovative portfolio of content, which is a testament to the growth that we have experienced. BETBY’s reputation speaks for itself throughout the industry, and we are sure players will respond positively to the engaging betting opportunities they will be able to access.”


Football legend Michael Owens joins SunBet as a Brand Ambassador

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In a stunning coup, former Liverpool, Manchester United, and England star Michael Owen is to spearhead Sun International’s online betting platform SunBet’s attack as brand ambassador.

Leading online betting platform SunBet, part of the Sun International group, has signed footballing superstar and world-renowned pundit Michael Owen as its brand ambassador.

Owen has signed an exclusive deal from June 2023 as part of the betting platform’s 13th birthday celebrations, heralding a new era for the business.

SunBet CEO Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.

“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.

“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.”

The 2001 Ballon d’Or winner will provide score predictions, expert tips and insights, weekly football betting odds, and signed memorabilia, among other duties. Owen, who is also an accomplished racehorse owner and trainer, will also be relied on to give periodic and fascinating insights into the horseracing industry.

“I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” said Owen.
Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. In a footballing career that took him from the Reds to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. His exploits at international level were equally impressive, as he netted 40 goals in 89 appearances for England.

From strength to strength

In 13 short years, SunBet has grown from a platform that began with the main sporting codes of football, rugby, cricket, golf, horseracing major events such as world cups and more.

The SunBet platform has further evolved into offering fixed odd bets on the outcome of slots and tables games such as roulette, blackjack and baccarat.

In 2022, SunBet paid out well over R1-billion as online entertainment continues to show impressive growth. “We are predicting another great year for SunBet as our customer numbers are up and we are predicting record revenues for the 2023 financial year.

“However, without a doubt, football remains our biggest ticket item and SunBet is able to provide soccer betting offerings with literally thousands of markets and competitive odds,” explained Gregory.

The installation of a pundit of the stature of Michael Owen is a sign of things to come as SunBet lines up another record-breaking year.



Honoré Gaming cuts the ribbon on new Senegal office

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Tech and platform supplier continues to establish itself as the go-to provider in Africa with the opening of a brand new facility in Dakar

Honoré Gaming, the leading technology and platform provider to operators serving the fast-growing African market, has opened the doors to a brand new, state-of-the-art office facility in the capital of Senegal, Dakar.

The occasion was marked with a ceremony attended by Honoré Gaming employees as well as members of the senior management team from National Lottery operator, Lonase, with Lonase CEO Mr Lat Diop giving a speech. This was followed by a performance from famous Senegalese singer, Youssou N’Dour.

Honoré Gaming has established itself as the go-to technology partner for land-based and online sportsbook and casino operators in the African region, with a particular focus on French-speaking markets where its operators dominate in the likes of Congo Brazzaville, Chad and of course, Senegal.

The opening of its Dakar office comes at a time when Honoré Gaming continues to focus on French-speaking African markets while expanding into English-speaking African markets and assessing opportunities to deploy its retail and online technology in emerging jurisdictions such as LatAm.

Africa has been on operator radars for a number of years now, but in recent months several tier-one brands have made their move in the region. This has seen a spike in interest from tier-two operators and local betting brands looking to leverage the opportunity on the table.

Honoré Gaming is here to support these brands, and the power players, as they launch their sportsbooks and casinos in each jurisdiction. Its retail and online technologies and platforms allow operators to truly localise and personalise their proposition for each market.

This is crucial to success with player preferences different across the continent and operators having to meet different regulatory requirements in each country they target. Honoré’s solutions have been designed to allow them to do this with ease.

Christophe Casanova, COO at Honoré Gaming, said: “We are delighted to open an office in Senegal we continue to establish ourselves as the leading technology and platform provider in Africa. Senegal is a key market for us and our partners, so it’s great to have a presence in the country from where we can better support land-based and online operators.

“Africa has been a market of interest for a number of years now, but there is real momentum across the region with more and more brands wanting to get in on the action. Our platform and suite of solutions have been designed specifically for Africa, allowing operators to deploy sportsbook and casino experiences that not only meet but exceed player expectations.

“That we can no offer this from an office based in the heart of Senegal is a major milestone for Honoré Gaming and sets us up for continued success.”


Neogames’ BtoBet Goes Live in Mozambique with SOJOGO

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Supplier’s sportsbook solution and services to powering online and retail channels

NeoGames S.A  subsidiary BtoBet, a leading sports betting supplier, has gone live in Mozambique with the new online brand from lottery operator SOJOGO, and Santa Casa Global, the global arm of the Portuguese National Lottery Santa Casa da Misericórdia de Lisboa.

BtoBet’s Neuron 3 sportsbook and comprehensive turnkey solution, including trading and risk management, will be powering SOJOGO’s operation on both its online and retail channels, thus allowing for a performance and risk optimisation on both the business and player side.

Dima Reiderman, Managing Director of BtoBet, said: “We are delighted to go live with SOJOGO in Mozambique and we are looking forward in propelling their sports offering thanks to what we truly believe to be a market leading solution. BtoBet is rapidly becoming recognised as the sportsbook technology partner of choice for global leaders in the iGaming industry, and we are more determined than ever to work alongside lotteries to deliver quality and robust sports betting products and services.”

Alcinda Santiago, General Director of SOJOGO said: “We look forward to generating exceptional results together, and I am positive that BtoBet’s best-in-class technology and broad expertise will contribute greatly to our success.”
Pedro Monteiro, Manager of Santa Casa Global said: “We are looking forward to offering the widest range of products and markets to our player base, and I am sure that BtoBet will be a great asset to evolve our online and retail offerings.”


BtoBet Extends Partnership with Leading Operator in Africa

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Leading sportsbook supplier BtoBet has agreed a multi-year extension of its partnership with pan-African operator PremierBet.

Having been selected to power the brand in 2017, BtoBet has supported PremierBet’s online entry into 23 jurisdictions in Africa, with the latter leveraging BtoBet’s high-powered sportsbook platform and tools to deliver an engaging betting experience to its fold of players.

Dima Reiderman, Managing Director at BtoBet said: “We are proud to have cemented this partnership extension, and that BtoBet will keep on supporting PremierBet as they further expand their presence and strengthen their position as the leading operator in Africa.

“BtoBet is a partner which is trusted to provide cutting-edge and flexible sportsbook technology that will unlock brands’ potential, and it is with great pleasure to have this recognised by such a leader as PremierBet.”

A spokesman for PremierBet said: “We are pleased to continue our journey with BtoBet, a partnership that has brought huge success for our brand as we seek to reinforce our position in Africa. Through this partnership we are able to tap into BtoBet’s cutting-edge technology and product which will empower us as a market-leading brand. This agreement is an important building block in our long-term strategy to deliver an optimal player experience, and we are excited to continue to work closely with BtoBet to evolve the partnership.”

The partnership extension with PremierBet follows the recent news that BtoBet secured regulatory approval from the Alcohol and Gaming Commission of Ontario (AGCO), paving the way for its entry in the market under the new regulations.


Does prize money for Esports fall under the Gambling Act?

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Mind Sports South Africa (MSSA)  is the world’s oldest national federation for esports having been founded in 1985 and is the custodian for all esports in South Africa.

With the development of esports in South Africa, there are more-and-more private operators wanting to start their own competitions. Many of these private operators do not want to seek official accreditation in order to avoid regulatory bodies and the law.

eSports are not governed by gambling legislation and therefore a licence from the provincial gambling boards is not required should events be accredited by MSSA.

If the event meets the requirements for an eSport event, then the event would be governed by the eSport regulator.

Online gaming has gained significant momentum in South Africa. There are dedicated leagues that host local competitions where entrants pay fees (similar to the Registration Fees) and compete for the opportunity to win cash prizes.

Online gaming on a competitive level is considered an eSport. The recognition of eSports in South Africa has taken great strides by MSSA. In this way, competitive and online gaming is regulated in terms of sporting regulation and not under gambling laws.

In the 2013 White Paper on Sport and Recreation for the Republic of South Africa (White Paper), the definition of sport in a development context includes a broad and inclusive spectrum of activities which people of all ages and abilities can participate.

In 2008, the United Nations Inter-Agency Task Force on Sport for the Development and Peace defined sport, for the purposes of development, as “all forms of physical activity that contribute to physical fitness, mental wellbeing and social interaction, such as play, recreation, organised or competitive sport, and indigenous sports and games”.

Fortunately, Mind Sports South Africa (MSSA) (the official organisation with the rights to give out South African colours to eSports teams at a national and provincial level) makes a clear provision for the recognition of eSports in their constitutional document. eSports are recognised as sports and are, as such, regulated in terms of sporting legislation and not gambling legislation.

Thus, it is MSSA’s opinion that in order to avoid approaching a gambling regulator, a private operator needs to have its event registered as an accredited eSport event.


Middle East and Africa Cybersecurity Market worth $36.2 billion by 2028 – Exclusive Report by MarketsandMarkets™


The Middle East and Africa Cybersecurity Market size is estimated at USD 22.2 billion in 2023 and is projected to reach USD 36.2 billion by 2028, at a CAGR of 10.2% from 2023 to 2028, according to a new report by MarketsandMarkets™. Factors such as increasing number of cyber threats and attacks; and digital transformation initiatives are positively driving the growth of Middle East and Africa cybersecurity market. Furthermore, growth of eCommerce and digital payments along with stringent regulations and compliance requirements are also contributing to drive the market growth.

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By Component, Software segment is expected to account for the largest share in 2023

Software solutions offered in the Middle East and Africa Market are comprehensive cybersecurity solutions designed to help organizations meet all legal, IT, operational, and risk-related requirements. Some companies offer dedicated cybersecurity solutions, such as Identity and Access Management (IAM), antivirus/antimalware, firewall, log management, SIEM, encryption and tokenization, compliance and policy management, and patch management. These solutions are specifically developed to cater to the specific needs of end users. These solutions are designed to help organizations gain real-time threat-related insights and safeguard the security posture against future instances of these attacks.

By Software, Log Management and SIEM to account for the largest share in 2023

Software tools such as Security Information and Event Management (SIEM) and log management are utilized by IT organizations to keep track of their security status by analyzing log files, detecting and responding to any indications of compromise, and conducting investigations into potential network attacks. Log management involves the continuous collection, storage, processing, synthesis, and analysis of data from various programs and applications to optimize system performance, identify technical issues, manage resources effectively, enhance security, and ensure compliance. A log file is a record created by a computer that documents system activity, including messages, error reports, file requests, and transfers, which are typically predetermined by system administrators.

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By Region, Middle East is expected to account for the largest share in 2023

The Middle East is home to many countries with rapidly growing economies and advanced technological infrastructures, making it an attractive target for cybercriminals and state-sponsored hackers. The region faces a variety of cybersecurity threats, including hacking attempts, data breaches, malware attacks, and ransomware. These threats can come from both external and internal sources and can target a range of industries and organizations, including government agencies, financial institutions, and businesses of all sizes. To address these threats, many countries in the Middle East have developed cybersecurity strategies and initiatives, such as establishing national cybersecurity centers, developing legislation to combat cybercrime, and investing in cybersecurity education and training programs.

Major players operating in the Middle East and Africa Cybersecurity Market are IBM (US), Cisco (US), Palo Alto Networks (US), Check Point (Israel), Trend Micro (Japan), Fortinet (US), Norton LifeLock (US), Sophos (UK), Kaspersky (Russia) and Trellix (US) are some of the market players.

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