Virender Sehwag joins cricket NFT universe with Rario


Former Indian opening batsman and World Cup winning icon Virender Sehwag becomes the latest cricketing star to join the NFT bandwagon, as he signs on with leading cricket NFT platform Rario. Rario, the world’s first officially licensed cricket digital collectibles platform, enables fans to buy and trade NFTs of their favourite cricketers and international leagues. The partnership gives Rario the exclusive opportunity to leverage the legendary batsman’s finest cricketing moments in the form of NFTs.

Speaking about the partnership, Virender Sehwag said, “During my playing days, I always tried to think out of the box and come up with innovative solutions to improve my performance on the field and engage with my fans. This is why I am thrilled to join this journey with Rario, which is set to change the way fans interact with cricket. Until a few years ago, one couldn’t have imagined it would be possible for fans to do more than watch the game from the stands or on television. With NFTs, they can participate and own historical moments in cricket, which is incredible. I believe this is a great step for me to be closer to my fans.”

Rario Co-founder and CEO, Ankit Wadhwa said, “Virender Sehwag is undoubtedly a legend of the game and it is a matter of immense pride for us to have him represent Rario officially. We all have memories of Viru’s mega innings of 200s and 300s and I doubt any of us have seen a more fluent player in our lifetime. With this partnership, we will be exclusively launching Virender Sehwag’s NFT videos, cards and memorabilia – must-haves for his millions of fans and followers. We are entering a new era of cricket fandom and digital cricket entertainment and we are excited to see Virender Sehwag leading from the front in this evolution as he did with his bat.”

Based on blockchain technology, these NFTs give fans a chance to claim ownership over their favourite pieces of cricket history in a tangible and verifiable way.

Earlier in 2021, Rario signed on with a slew of top cricketers including Zaheer Khan, Rishabh Pant, Smriti Mandhana, Shafali Verma, AB De Villiers, Shakib Al Hassan and Faf du Plessis.

Rario also took on exclusive NFT rights for the Caribbean Premier League, T10 and Lanka Premier League as well.


Lanka Premier League partners with cricket NFT platform Rario


Cricket NFT platform Rario has associated with the Lanka Premier League (LPL) 2021. The exclusive partnership will allow Rario to mint one-of-a-kind digital collectibles of noteworthy moments emerging from the T20 league. The latest announcement cements the growing popularity of NFTs in cricket markets around the world.

Launched in 2020 by Sri Lanka Cricket, the Lanka Premier League is the country’s topmost T20 league representing major cities of Sri Lanka. The first edition saw young domestic talent take to the field alongside prominent international stars like Faf du Plessis, Lasith Malinga, Irfan Pathan and Dale Steyn. The second edition will commence on 5th December and consist of 24 games.

“Through this league, we want to inspire a new generation of cricket lovers to carry on the rich legacy of Lankan cricket”, says Anil Mohan, Founder and CEO of Dubai-based production giant IPG, the official promoter of LPL. “This partnership will help us bring fans of all ages closer to the game, in a unique and modern way. We are delighted to partner with Rario and facilitate this new way for cricket lovers to cherish the game and create digital memories.”

Based on blockchain technology, digital collectibles are unique tokens that give fans a chance to claim singular ownership over their favourite moments in a tangible, verifiable way. Having also associated with the Caribbean Premier League and Abu Dhabi T10, Rario has witnessed tremendous fan demand from around the world with their previous NFT packs selling out within days of launch.

Speaking on the association with LPL, Ankit Wadhwa, CEO and Co-Founder of Rario says, “Rario is committed towards breaking the mold and ushering in a new era of cricket fandom through digital collectibles. Thus, it gives us immense pride to partner with such a pioneering league. The Lanka Premier League features an exciting crop of young talent that is sure to yield some unforgettable on-field action. We look forward to immortalizing these moments as digital collectibles for fans across the world.”