Omnicom´s consulting firm Credera enters European Market with the launch of Credera Deutschland


Credera, Smart Digital, and Omnicom Precision Marketing Group (OPMG) announced the launch of Credera Deutschland today in Germany. With this first footprint in the European mainland, Credera is continuing its impressive expansion path with year-over-year revenue growth, geographic expansion, and strategic acquisitions. Credera Deutschland will be a joint venture between Credera and OPMG´s Smart Digital, a company specializing in digital technologies, intelligent automation, and data-driven marketing.

Credera Deutschland fills a gap in the German market´s demand. Leaders across functions and industries are focused on digital transformation to maintain customer relevancy. Credera’s consulting model avoids the pitfalls of creating ideas or a strategy without considering the critical operational execution of the strategy. Implementation, automation, and organizational change are essential parts of a successful digital transformation. Credera has successfully proven to be the partner that delivers this capability in numerous global enterprise engagements.

Credera´s unique and valuable working model has helped companies gain efficiencies and transform their businesses across strategy, transformation, data, and technology to meet modern consumers’ and businesses’ expectations.

Justin Bell, Global CEO of Credera, said, “The launch of Credera in Germany is an exciting step for us. We will now be able to serve global and local clients with our successful working model, unlocking the next level of impact for those clients.”

Credera Deutschland will be managed by Thomas Vogt, who will lead the consulting firm and continue to lead Smart Digital as CEO. Christian Weber, currently COO of Smart Digital, will be heading Credera Deutschland as Managing Director. “The entrance of Credera into the German market is perfectly positioned to drive real customer value from strategy through to execution,” says Thomas Vogt, Credera Deutschland and Smart Digital CEO.

Luke Taylor, CEO of Omnicom Precision Marketing Group (OPMG), explains the relevancy of this step for the network, “Credera Deutschland brings our rapidly growing consulting brand to Germany, a critical market for Omnicom. The deep data science knowledge of Smart Digital together with Credera´s digital transformation and consulting expertise is our recipe to succeed in Germany.” Luke also points out the ambition to ramp up Credera Deutschland to 500 employees in various locations in the next 2 to 3 years.