Alimentation Couche-Tard Inc. (TSX: ATD) (“Couche-Tard”) one of the world’s largest convenience retailers, today announced it will deploy more than 10,000 Mashgin Touchless Checkout Systems branded as “Smart Checkout,” to over 7,000 of its Circle K and Couche-Tard stores during the next three years. The AI-powered self-checkout system developed by Mashgin will improve customer checkout times as much as 400%, driving customer experience forward while allowing store staff to focus their time on helping customers. View a short video of the Circle K Smart Checkout experience here.

The agreement with Mashgin launches the global deployment of the pioneering system, and represents one of the largest scale expansions of computer vision-powered checkout technology to date. It builds upon the successful deployment of Mashgin across nearly 500 Circle K locations in the U.S. and Sweden since 2020, as well as at Couche-Tard’s retail innovation lab store on the campus of McGill University in Montreal.

Referred to as “Smart Checkout” in Circle K and Couche-Tard stores, the Mashgin Touchless Checkout System is a compact countertop device that fits easily into the existing store layout. It uses computer vision to recognize items presented from virtually any angle and instantly ring them up in a single transaction. Customers place their items on the Mashgin Touchless Checkout System, which uses cameras to ring up everything in under a second. There is no need to download an app or find and scan barcodes; shoppers simply put items down, pay as they normally would, and are on their way in as little as 10 seconds – eight times faster than traditional self-checkout.

“We’re committed to investing in and scaling technology that sets a new standard for convenience with our customers and advances our mission to make our customers’ lives a little easier every day,” said Magnus Tägtström, Vice President, Global Innovation at Couche-Tard. “The Smart Checkout system powered by Mashgin’s game-changing technology shortens lines, improves the customer experience and frees up our teams to focus on helping our customers. We look forward to introducing this new platform to stores across our network.”

Mashgin Chief Technology Officer and co-founder, Mukul Dhankar stated, “Mashgin’s core technology represents a major breakthrough in the world of artificial intelligence. By reinforcing computer vision models with three-dimensional data, we are able to reach 99.9% accuracy when ringing items. This innovation also allows the system to easily differentiate between different sizes of items with a similar appearance, and also makes it flexible enough to recognize grab-and-go foods like pizza or roller grill items that may look slightly different each time. Another key component to our technology is its ability to learn new objects in less than a minute and sync that data across stores, making it possible to set up a new store in under an hour.”

Surveys of first-time Mashgin users at deployed Circle K locations show that 80% of those customers prefer Mashgin to traditional forms of checkout and self-checkout. Recent updates to the system to allow cash use, fuel purchase and key loyalty programs like Sip & Save have driven customer adoption. At some Circle K stores, Smart Checkout has already become customers’ favorite way to transact.

“We’ve been hearing great feedback from our customers in the stores where Smart Checkout has been introduced, and it’s easy to see why. Mashgin’s platform is incredibly simple to use and highly intuitive for customers,” said Alex Miller, Executive Vice President Operations, North America, and Global Commercial Optimization for Couche-Tard. “Through this agreement, I am convinced that we will scale a great tool that makes it easy for our customers and team members, saving time and putting our customers and people first in our global operations.”

Mashgin has processed over 36 million transactions to date and can be found in over 800 locations, including, Circle K and other convenience store chains, airports, Fortune 500 companies, and over 30 iconic U.S. sports stadiums and entertainment venues.

“Our vision has always been to make people’s lives better and give them back more time in their day,” said Abhinai Srivastava, CEO and co-founder of Mashgin, “We’ve already saved people over 30 years of standing in line. We’re honored to work with the fantastic team at Couche-Tard to bring that savings around the world.”

Mashgin and Couche-Tard are both actively recruiting multiple roles to help innovate retail experiences. To apply for jobs at Mashgin click here, or to apply for jobs at Couche-Tard please click here.


Mashgin Raises $62.5M Series B Funding at a $1.5 Billion Valuation, Led by NEA


Mashgin, the world’s fastest touchless self-checkout system powered by AI and computer vision, today announced it has raised $62.5 million in Series B funding at a $1.5 billion post-Series B valuation, elevating the company to unicorn status. The Series B funding was led by global venture capital firm, NEA, whose prior investments include Robinhood, Cloudflare, Patreon, Uniphore and others, and brings Mashgin’s total funding to date to $74.7 million. Existing Mashgin investor, Matrix Partners also participated in the Series B round. Mashgin will use the new funding to grow its team, accelerate expansion and scale internationally.

Mashgin is already profitable and is the most vetted computer vision-based self-checkout system on the market today, with more than 35 million transactions completed and $310 million in transactions run through the Mashgin platform to date. The Mashgin Touchless Checkout System identifies items from virtually any angle and instantly rings them up in a single transaction. It doesn’t need barcodes or RFIDs, perfectly consistent packaging or particular orientations to work correctly. Consumers simply place their items down, pay and go — in 10 seconds or less. Watch a short video of consumers using Mashgin here.

Data collected from more than 35M Mashgin transactions to date shows an increase in transaction throughput by  as much as 400% — resulting in dramatically shorter lines, more sales and happier customers. Mashgin kiosks are currently deployed in more than 800 locations, including convenience stores, iconic sports stadiums, arenas and entertainment venues, airports, universities, corporate and hospital cafeterias. Mashgin’s technology has saved consumers over 33 years of time wasted in line, and provides a better way for retailers to innovate and meet shifting consumer behavior.

“The global pandemic accelerated the adoption of touchless technologies, but consumer behavior has turned them into the baseline expectation,” said Mashgin Chief Technology Officer and co-founder, Mukul Dhankar. “Our mission is to leverage artificial intelligence to create real world benefits for people. By making time-draining tasks fast and seamless, we enable consumers to get back to what really matters, while freeing up businesses to truly innovate on the customer experience to build lasting loyalty.”

Mashgin rings up multiple items in half a second and has an identification accuracy rate of 99.9%. It allows checkout lines to move at high speed without interruption, reduces wait times, and allows retailers to invest more in the overall customer experience. Mashgin kiosks can be installed in as little as an hour. They also integrate with loyalty systems, facilitate cash payments, and allow customers to pay for gas at convenience stores.

Noteworthy Mashgin customers include:

  • Globally recognized convenience stores chains such as ampm and Delek;
  • HMS Host, the market leading restaurateur and airport retailer has Mashgin deployments at major U.S. and international airports such as Charlotte Douglas International Airport, Dallas/Fort Worth International Airport, Los Angeles International Airport, Las Vegas International Airport, and more;
  • More than 30 iconic sports stadiums, arenas and entertainment venues, including Arrowhead Stadium in Kansas City, SAP Center in San Jose and Madison Square Garden and Citi Field in New York City;
  • Corporate and hospital cafes in partnership with AramarkCompass Group and Sodexo.

“It is always exciting to find companies achieving strong customer traction, and the tech-enabled checkout experience that Mashgin has created for consumers is truly magical,” said Scott Sandell, Managing General Partner at NEA. “Mashgin’s solution has been vetted by industry leaders and continues to expand—even through the challenges of a global pandemic. We are thrilled to partner with the team to drive the future of transactions to not only improve companies’ bottom lines, but also save valuable time and improve the quality of life for people worldwide.”

Mashgin recently won gold in the highly prestigious 2022 Edison Awards, was named to the 2022 Fast Company World’s Most Innovative Companies list, and also named to CB Insights’ Retail Tech 100 annual ranking of the 100 most promising B2B retail tech companies in the world.