Klarna completes acquisition of PriceRunner


Klarna, a leading global retail bank, payments, and shopping service today announced the completion of its acquisition of PriceRunner, the leading comparison shopping service in the Nordic region with operations in SwedenDenmarkNorway and the United Kingdom.

PriceRunner will bring new features to the Klarna app globally in the form of rich product discovery, price comparisons and product reviews to help consumers save time and money, and make informed decisions so they can take control of their finances. Klarna’s 400k+ global retail partners as well as PriceRunner’s retail partners will benefit from increased website traffic from high intent consumers and optimized marketing opportunities to further drive their growth.

All 200+ PriceRunner employees in SwedenDenmark and Norway are now officially part of the Klarna family.

David Fock, Klarna’s Chief Product Officer commented: “Together with PriceRunner we already have some exciting plans on how we can swiftly integrate our teams and technology stacks to launch products that enhance the shopping experience for Klarna’s 147m global consumers. We look forward to welcoming our new colleagues to Klarna.

“The acquisition will serve to strengthen our consumer offering and that Klarna will not be a marketplace but a viable and competitive alternative for retail partners vs Amazon, Google and Facebook. Klarna and PriceRunner are united in our fundamental belief that tech companies, no matter where they operate, compete on the basis of their own merit with the best products and services to gain consumers’ trust.”

Mikael Lindahl, CEO of PriceRunner, said: “We are really excited about this next chapter in PriceRunner’s journey, continuing it with a strong, global player like Klarna. I know that we can create the very best shopping experience for consumers together and am really excited for how our company will grow in the future together with Klarna.”

Klarna will assume complete ownership from previous main owners Karl-Johan Persson, chairman of the board at H&M, Eequity, former PriceRunner CEO Nicklas Storåkers and current CEO Mikael Lindahl.