Givex and Pague Menos Launch the First Pharmacy Omnichannel Gift Card in Brazil


Givex Information Technology Group Ltd. (Givex) (TSX: GIVX) (OTCQX: GIVXF), a global leader in omnichannel processing of gift cards, loyalty, and digital merchandise credit, is thrilled to announce the launch of its industry-leading gift card program with Pague Menos, the first retail chain present in the 26 states of the Federation and in the Federal District and with more than 40 years of operation.

Pague Menos, an integrated health hub, is one of Brazil’s leading pharmacy retailers with 1,169 locations across the country. Offering over 16,000 items from 440 different providers, Pague Menos provides a wide range of products including prescription and over-the-counter medications, multivitamins, hygiene, beauty products and more.

In addition to the gift card technology processing, Givex also serves as a central platform, or ‘GivexHub,’ connecting all major B2C and B2B sales channels and partners in Brazil with integrated business intelligence tracking the real-time performance of the Pague Menos gift card program in each channel.

“We’re pleased that Pague Menos chose Givex as its gift card processor, bringing not only industry-leading technology and security, but also managing the national third-party sales distribution of their prepaid card through our GivexHub partners,” said Maria Costa, Managing Director of Givex Latin America. “This will not only allow them to reach maximum brand and product presence capacity in Brazil, but also use data intelligence to measure the numbers in each sales channel in order to achieve the best sales strategy and results in the country. We look forward to working with Pague Menos and building upon our existing reputation and success in the Brazil market.”

“Pague Menos has increasingly sought to put the consumer as the focus of its business, and with that has promoted an even more active social listening strategy,” said Mathias Pereira, Executive Manager of Strategic Partnerships at Pague Menos. “This announcement meets the desires and needs of our customers and is another action to reinforce the company’s omnichannel approach.”

The Pague Menos gift card will be sold in mobile wallets and can be purchased through the GivexHub partners such as PicPay, Meliuz, Kabum! and Clube Wiipo, reaching more than 70 million users for now. In this first phase of the launch, customers can redeem their Pague Menos gift cards on the Pague Menos website. In phase two, customers will be able to purchase and redeem the cards at 1,100 Pague Menos locations in Brazil.

“At Pague Menos, I have always witnessed the leadership’s efforts to keep the focus on the customer, continuously innovating and implementing services that offer modernity and practicality, providing excellent shopping experiences,” says Sueli Mangeth, PMO of the Gift Card project at Pague Menos. “For this purpose, we have signed on with Givex and have now launched our Pague Menos gift card that can be used in different ways both for your own use and as a gift to those we love. Being able to count on the expertise of this partnership means security and peace of mind for Pague Menos.”

Givex was a pioneer when it entered the Brazilian market over 13 years ago and it’s known in the market for its robust and secure technology platform for gift cards, loyalty, promotional engine, digital merchandise credit and POS. In Brazil alone, the Givex platform has processed over R$7 billion in transactions at the country’s leading retailers, service providers and hospitality companies. This expansion into the pharmaceutical industry allows Givex to support a diverse range of merchants through its technology and business intelligence tools.

“The long-awaited Pague Menos gift card will be a great surprise for customers and the market. In addition to making the diaper and baby shower more practical for those who buy and for those who win, it will also be an excellent option in the corporate market, as companies will be able to offer their employees in their campaigns an exclusive card for health and welfare,” said Pereira. “It is Pague Menos going further, arriving in new ways in the lives of customers.”

By launching the Pague Menos gift card in Brazil, Givex and Pague Menos look forward to bringing ease, convenience and flexibility to millions of customers.