Malwarebytes Signals ‘Channel-first’ Ethos in EMEA and APAC with Programme and Product Enhancements


Malwarebytes™, a global leader in real-time cyberprotection, is expanding its channel presence in EMEA with a new management team structure and offerings for the success of its channel partners.

Over the last year, Malwarebytes achieved 250% MSP partner growth as part of its move to rapidly grow the company’s MSP programme, and is enhancing its channel programme for similar VAR partner growth. A range of localized training and programme additions, including a new Partner Experience Centre (PXC), are now available to channel partners worldwide. The PXC provides partners with a 360-degree, digital-first online portal to evaluate potential cybersecurity challenges and business opportunities for customers deploying Malwarebytes solutions and determines the investment of time and budget required.

Advanced product briefings and training before public announcements, as well as channel-exclusive co-marketing materials and sales promotions, supports Malwarebytes channel partners in growing their businesses. As a result, partners and customers build mutual trust and can create a gameplan to maximize the full benefits from Malwarebytes’ market-leading solutions with rapid return-on-investment.

“Currently the majority of our licence sales in EMEA and APAC come through our VAR channel partners and we will continue to expand our partnership activities. By fundamentally focusing our sales efforts and resources, we are demonstrating that we are channel friendly and channel-first in EMEA and APAC,” said Philip Walsh, Channel Accounts Sales Leader, EMEA and APAC. “The rapid growth in our channel partner programme over the last year is just the beginning.”

Matthew Gleeson, Director of Sales, APAC, said, “We are redefining the way Malwarebytes goes to market in APAC. We want to be an unequivocal extension of partners’ teams and for partners to feel embedded within our team. While sometimes we directly engage with customers through our technical support or customer success teams, as we expand our partner programme all commercial opportunities will be passed directly to the partners themselves – we know that partners know their customers best.”

Malwarebytes already counts several household name channel partners across EMEA and APAC as customers, including Softcat in the UK, SoftwareOne in Germany, and Lafi in France, and is dedicated to collaborating with partners to bring maximum value to customers. In APAC, Malwarebytes counts The Executive Centre in Hong Kong and PETStock in New Zealand as customers.