Sojern and Profitroom Join Forces to Drive Direct Hotel Bookings


Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide with a powerful combination of advanced booking technology and data-driven marketing solutions. This will enable hoteliers to effortlessly reach travellers searching for a place to stay and drive direct bookings on their website, ultimately leading to increased revenue.

“With travellers increasingly relying on multiple digital channels to discover, plan and book their trips, the hospitality industry is undergoing a profound shift,” said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships. “This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability. In an exciting year for Sojern, we are thrilled to partner with Profitroom to empower hotels with the tools and insights they need to succeed in today’s competitive market.”

As a leading provider of hospitality technology solutions, Profitroom boasts one of the highest-converting booking engines on the market, complemented by powerful marketing automation tools, an advanced channel manager, and a website builder. By integrating these offerings with Sojern’s digital marketing capabilities, hoteliers can optimise their online presence, attract high-value guests, and streamline operations. Furthermore, Sojern recently introduced its suite of Guest Experience Solutions through the acquisition of VenueLytics. Sojern’s enhanced Travel Marketing Platform now enables hotels to engage with guests throughout their entire journey.

“We are excited to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue,” said Samantha Williams, Commercial Director, Profitroom. “By leveraging each other’s strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions. This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings, and boost revenue. Profitroom has already made significant progress in the Polish, South African, LATAM, UK and Nordic markets with among 3,500 hotels and resorts worldwide. This new partnership with Sojern will further enhance our global reach amongst hoteliers.”

Sojern recently announced the latest version of its Sojern Travel Marketing Platform, featuring enhanced AI-powered audiences, showcasing the company’s commitment to leveraging its deep technological expertise on a global scale. By continuously advancing its platform and investing in partnerships like the one with Profitroom, Sojern demonstrates dedication to innovation and delivering exceptional results to its 10,000 customers annually around the world. Profitroom, at the forefront of hotel technology solutions, assists hotels in adapting to evolving technology landscapes by introducing innovative ways to engage with customers while saving them time. Notably, Profitroom recently introduced an AI-based automatic copywriter, simplifying the process of creating compelling email campaigns. This cutting-edge technology enables hotels to generate tailored messages for guests with just a few clicks.

Sojern is set to join Profitroom at their On Tour event in Johannesburg on Tuesday, August 22, 2023. The series of events, which will be hosted in Cape TownJohannesburg, Pietermaritzburg, Hoedspruit and Nelspruit, aims to equip hoteliers with the best hospitality booking technology, offering discussions on the latest trends and highlighting strategies to increase revenue. Providing hoteliers with a networking platform and opportunities to develop industry relationships, the event also offers tools to keep them updated with the latest insights and trends, positioning them at the forefront of the industry. Sojern is among an esteemed group of partners joining Profitroom throughout the tour.


Sojern and GauVendi Partner To Support Accommodation Operators Drive Direct Bookings and Revenue


Sojern, the leading digital marketing platform built for travel, and GauVendi, a sales and revenue system for hospitality, today announced a new collaboration to help accommodation operators stand out from the competition.

“In our fifteenth year supporting travel our commitment to generating more direct relationships while driving online bookings is stronger than ever,” said Josh Beckwith, Managing Director, Global Strategic Accounts, Sojern. “Our new partnership with GauVendi and their novel ways of selling, revenue management, marketing and automation opportunities for accommodation businesses aligns with Sojern’s goal of maximising the revenue opportunity of every booking.”

In an increasingly competitive digital landscape Sojern and GauVendi have partnered to play to each other’s strengths. Sojern provides travel marketers with the tools to cost-effectively drive demand, convert customers and build loyalty in a digital-first world. GauVendi is revolutionising the way stay experiences are being sold, priced and marketed through a new retail philosophy and proprietary technology empowering real personalisation and differentiation.

“Our mission with our unique sales and distribution software is to bring out the best capabilities in hospitality to sell and deliver distinct guest experiences and achieve better asset returns. With our mutual focus on driving direct bookings for travel we are delighted to announce our partnership with Sojern,” said Markus Mueller, Managing Director from GauVendi. “Together we can provide an enhanced guest experience through booking via direct channels versus third-party accommodation retailers. Feature-based selling puts the power of choice firmly back in the guests hands.”


New Sojern Report Shows Travel Marketers’ 2021 Plans For Digital Advertising


Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.” Worldwide Business Research (WBR) Insights surveyed senior decision makers in North AmericaEuropeMiddle EastAfrica and Asia-Pacific, who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less.

“The last 18-months have been quite the rollercoaster for travel marketers navigating the global pandemic, but one thing is clear: travel marketers are more focused than ever before on effectively and efficiently spending precious resources to drive a business return,” said Noreen Henry, Chief Revenue Officer, Sojern. “In this environment you need to be agile, data-driven and optimistic—travel is coming back and it’s a great time to take part in that recovery.”

Key findings of travel marketers surveyed include:

  • 56 percent agree that the current environment is ideal for direct response campaigns. Travelers are booking directly because of clearer cancelation or refund policies, coupled with their frustrating experiences navigating online travel agency (OTA) reimbursements for cancelled trips.
  • 88 percent have increased or kept their digital advertising strategy budget the same since COVID-19.
  • 87 percent tightened spending on brand campaigns and increased spending on performance campaigns in 2020.
  • 84 percent rated machine learning and artificial intelligence as top priority for personalization across channels.

Consumers are eager to travel, and with the increasingly widespread administration of COVID-19 vaccines, the hard-hit travel, media, and entertainment industries are all expected to rebound in 2021. The upward swing is already under way, with a surge in domestic and regional tourism, as newly vaccinated consumers exercise the option to travel within their own borders.