Tanla and Vi sign partnership to deploy patented block-chain enabled Wisely Platform to manifold increase ROI for global enterprises

Tanla, a leading CPaaS provider and Vodafone Idea Limited (Vi) today announced a partnership wherein Tanla will be the exclusive provider of solutions to secure, encrypt and enhance performance for the entire international messaging traffic on the Vi network. *India’s international messaging market is estimated to be ~ INR 3500 crores annually.

This partnership centred on Wisely – a cloud-based platform co-developed with Microsoft, is set to lead the global enterprise market in digital interactions and is expected to go-live in Q4 21-22. This follows the success of ‘TRUBLOQ’- the largest implementation of block chain use case processing ~350 Bn transactions per year.

“Our partnership with Vi, powered by Wisely platform, is a massive step forward to lead the global digital interactions space. Wisely platform is a win-win proposition for all stakeholders – consumers, global enterprises, suppliers, and regulators, as we are committed to innovate with the entire ecosystem in mind. I am confident this partnership will help expand our global footprint by addressing the needs of global enterprises not just in India but across the world.” said Uday Reddy, Founder Chairman & CEO of Tanla Platforms Limited. “It gives me great inspiration to expand our long-standing partnership with Vi in our joint pursuit to move all digital interactions to a secure and trusted platform.”

“Vi Business is focussed at providing technology-based solutions to enterprises enabling digital transformation, productivity and efficiency enhancement. We are the early adopters of Wisely Platform from Tanla which brings critical capabilities for our enterprise customers. Over the years, our partnership with Tanla has had a great record of success and has enabled us to serve our customers better,” said Arvind Nevatia, Chief Enterprise Business Officer of Vodafone Idea Limited. “We look forward to building on our partnership and ensuring we are ahead of the curve in the business communication space.”

Wisely offers a digital marketplace bringing together enterprises and suppliers connected by secure express routes and Microsoft’s global network, enabled by Tanla’s patented cryptographic technology. The platform powered by block chain ensures complete transparency and a single source of truth resulting in immutable audit trails and zero dispute settlements. Further, the platform will ensure compliance to all applicable regulations.

The Wisely platform is designed to deliver a manifold increase of ROI and conversions for global enterprises. These enterprises include large tech giants as well as OTT players amongst others. They will benefit from flexible business models and can develop bespoke solutions to help achieve their strategic priorities. Furthermore, Wisely will deliver enhanced experience for millions of mobile users in India through timely delivery of mission critical messages, also ensuring data security and data privacy.

Tanla and VIL are confident that this expansion of their long-standing relationship will reimagine the future of the messaging industry in India.

*Messages originating outside India and terminating in India


Tanla’s DLT platform Trubloq built to enforce TRAI regulation

Tanla Platforms Limited said today that the company is supporting enterprises in meeting the TCCCPR requirement to register content templates with the telecom regulator to ensure smooth flow of commercial communication between businesses and their customers. Trubloq, Tanla’s blockchain-based stack which was built to solve the unsolicited commercial communication is in accordance with the TRAI Telecom Commercial Communications Customer Preference Regulation (TCCCPR). The SMS and OTPs, when sent by enterprises are checked against the templates pre-registered by them on this blockchain platform.

Trubloq enforces regulatory requirements by empowering customers and enabling enterprises and regulators in curbing the menace of spam calls and messages. Customers can own, control, and manage commercial communication directed to them, safeguarding themselves from fraudulent SMS and calls. Enterprises that have registered their content templates enable an ecosystem of trust by making certain all commercial communication to their customers is safe from fraud and is delivered on time without any delays.

Uday Reddy, Chairman & CEO, Tanla Platforms Limited said, “Tanla’s Trubloq is built for enterprises to enrich customer experience and create an ecosystem of trust in commercial communication. Towards this, Tanla is committed to support all enterprises in ensuring speedy adoption and compliance of the said regulation.”

“Tanla is supporting the enterprises in complying with the TCCCPR requirement in registering their content templates for commercial communication. Tanla’s customer support, technology and leadership teams are hand-holding customers and have been working with them round the clock to ensure regulatory protocol is met with within the seven-day extension granted by the TRAI,” Uday Reddy added.

Trubloq was launched commercially in September 2020 in response to the Telecom Regulatory Authority of India’s request to combat the widespread problem of unsolicited commercial communication, to protect user information, as well as the integrity of the telecom sector. Since the launch, the platform is operating at full efficiency. Tanla has onboarded more than 34,000 enterprises and the DLT platform currently processes around 70% of A2P traffic in India, topping more than 1 billion interactions in a single day recently.