UST and Quicklizard Partner to Deliver Dynamic Pricing Optimization for Retailers


UST, a leading digital transformation solutions company, has partnered with leading price optimization platform Quicklizard to provide AI-guided data-infused pricing at scale to prominent global brands and retailers. The integration of the Quicklizard platform into UST’s solutions portfolio provides clients with improved operations, experiences, and profitability across their retail value chains by optimizing pricing capabilities.

This collaboration harnesses Quicklizard’s leading price optimization platform as a core part of UST’s comprehensive retail solutions, delivering best-in-class technology solutions as part of a comprehensive, scientific approach to pricing at scale that is unequivocally aimed at client business success. The partnership seeks to aid clients in maintaining profitability while sharpening their competitive edge within their markets by offering strategic discipline, accurate market intelligence, and stringent implementation procedures.

Even in today’s advanced retail market, pricing managers must still engage in the time-consuming task of manually analyzing a wide range of data sources to inform their pricing choices. This limits managers’ ability to optimize prices to just 5%–15% of their product catalog. However, Quicklizard’s AI-powered dynamic pricing platform enables pricing managers to optimize decisions for 100% of their catalog.

Leveraging the power of machine learning and artificial intelligence, Quicklizard and UST have developed an innovative platform that adeptly covers all aspects of pricing for retailers, increases efficiency, and accelerates digital transformation. Utilizing an omni-channel approach, Quicklizard’s platform ensures retailers can design bespoke pricing strategies across a wide range of business models. In addition, the platform features a robust pricing engine with pre-defined rules and conditions, automation and management tools, AI capabilities, analytics, and an open interface that allows clients to develop complex pricing strategies without the need to integrate with additional tools. This is in stark contrast to standard price monitoring tools which are predominantly focused on tracking competitors’ prices and making pricing decisions based on this data alone, whereas the joint solution provides the ability to adjust prices in real time based on several critical factors.

These advanced solutions are complemented and enhanced by UST’s AI-powered ‘VERA’ engine, designed by UST Evolve, which supports the mapping and matching of own-brand products across multiple categories. UST Evolve is a global digital business transformation group of strategists, designers, technologists, and domain experts dedicated to solving complex challenges through pragmatic approaches that deliver bold outcomes.

Through the collaboration, UST and Quicklizard are positioned to provide consulting capabilities and wrap-around services to our joint clients, including dynamic pricing solutions, project management, delivery management, and business analysis.

“By integrating our advanced platform as part of a comprehensive UST solution portfolio, we are able to offer the coordination, discipline, market intelligence, and rigor needed to maintain profitability and a competitive edge,” said Pini Mandel, Co-Founder and CEO, Quicklizard.

“The Quicklizard team and solution are a great fit for the UST culture, our emphasis on client-intimacy and our retail solutions portfolio. They are ideal partners in our quest to assist clients seeking to improve operations, experiences, and profitability across the retail value chain by specifically optimizing their pricing capability,” said John Taylor, UK Retail Lead, UST.

This is the latest in a series of high-profile collaborations for UST. Over the past two decades, the company has established itself as a key business transformation partner across a range of industries. For more information on UST and its work driving digital innovation, please visit the UST Newsroom.


CyberProof Collaborates with Microsoft on New Portfolio of Security Services


– CyberProof, a UST company, announced that it is collaborating with Microsoft to provide Managed Extended Detection and Response (MXDR) capabilities for Microsoft Security Services for Enterprise, which is a new managed service for large enterprise customers and is part of Microsoft’s new portfolio of security services. Microsoft Security Services for Enterprise is a comprehensive, expert-led service that combines proactive threat hunting and MXDR with dedicated Microsoft security experts to manage onboarding, daily interaction, practice modernization, and incident response. The service uses the human expertise and service delivery experience of MXDR providers such as CyberProof alongside internal Microsoft teams to extend threat detection and response across Microsoft 365 Defender and Microsoft Sentinel security solutions.

CyberProof’s experience with the most complex, enterprise-scale transformations helps customers reduce the cybersecurity risks associated with digital transformation. The CyberProof Defense Center platform runs natively on Microsoft Azure and integrates with the Microsoft Security stack. This enables CyberProof to help enterprises solve vital challenges as they scale their security operations – from log collection and analysis to proactively hunting for malicious threat activity.

CyberProof’s nation-state trained cybersecurity experts provide Managed XDR services and expertise for enterprises looking to migrate from legacy, on-premises security solutions to cloud-native security. As a Microsoft Gold Partner with R&D teams working closely together in Tel Aviv, CyberProof collaborates with Microsoft to provide clients with end-to-end security services including advanced threat intelligence and hunting, use case engineering, and vulnerability management.

The expansion into this market by Microsoft provides validation of the significance of advanced MXDR services – which are growing rapidly. According to Gartner, 50 percent of organizations will be using MDR services for threat monitoring, detection, and response functions that offer threat containment and mitigation capabilities by 2025.

According to Tony Velleca, Chief Executive Officer, CyberProof, “Our Managed XDR service offering indicates a shift in security operations supported by cloud-native technology. Forward-thinking CISOs are quickly discovering the many benefits of a cloud-native security architecture and we are helping them solve the most complex challenges as co-innovation partners with Microsoft.” He continued, “We are proud to work together with Microsoft as a part of Microsoft’s partner community and are excited about the process Microsoft is undergoing.”

According to Yuval Wollman, President, CyberProof, “CyberProof shares Microsoft’s belief in the crucial importance of collaborating within the cybersecurity community to improve customers’ threat detection and response capabilities. As members of Microsoft’s partner community, we are now offering Managed XDR for Microsoft 365 Defender and Microsoft Sentinel in our portfolio.” He added, “CyberProof was among the first to deploy Microsoft Sentinel in a highly regulated, global enterprise, and today, our close partnership with Microsoft is expanding to address the increasing demand for Managed XDR services.”

According to Kelly Bissell, Corporate Vice President of Security Service Line, Microsoft, “CyberProof is committed to collaboration within the cybersecurity community. We value CyberProof’s capabilities in cyber defense and appreciate the team working with us to improve the ability of our customers to predict, detect, and respond to security threats faster.”

One can read more about CyberProof’s Managed XDR service here.