Tag: VSBLTY Groupe Technologies Corp.

VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) (“VSBLTY”), a leading software provider of AI-driven security and retail analytics technology, is pleased to announce the initial launch of its “Store as a Medium” concept in Brazil. Many years of partnerships and experience have culminated to achieve this new opportunity. VSBLTY has been able to attract industry leaders as partners whose visions are aligned.

Initial installations have been executed perfectly, on time, on budget and are already delivering advertising impressions. The collective experience of the team from past deployments has made all the difference.

Our media partner in Brazil is a well-established and respected firm working with major global and national brands. They understand the value of the “Store as a Medium.” They have existing clients that will be excited to buy media in an in-store, retail media network. This type of partner will accelerate the path to scale and revenue. The first installations of a planned 5,000 stores have exceeded expectations.

“Our dedication, experience and technology focused on the “Store as a Medium ” has given the Company the credibility to have some of the world’s largest companies in their industries’ partner with us. To have one of the worlds’ best known consumer brands and one of Brazil’s advertising giants as partners is a great achievement for our firm, especially when our visions align so well.” stated VSBLTY Co-founder & CEO Jay Hutton.”

The company and its partners are installing media screens in stores that will generate AI driven advertisements and shopper analytics that provide demographic information about the consumer, such as age, gender, dwell time  and other data points. This technology can provide data that no other form of advertising can deliver. The company’s technology, using its AI based software, can report for example, how many 30-year-old females watched their advertisement and for how many seconds.

With traditional media, brands can’t tell who’s watching or listening or if anyone is at all, but with VSBLTY they can. Beyond the initial proven increase in product sales, the accumulating dataset that can be mined provides a new powerful consumer analytics tool that has never been possible before. Imagine definitive data or “what the camera sees” rather than approximate demographics. Would you like to know what time of day, or what day of the week sees the most 25 to 45 year old women shoppers, and what advertisements they engaged with the most? Computer vision technology is the most disruptive technology to impact audience measurement in advertising since the invention of radio, TV or even the internet.

VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) (“VSBLTY”), a leading AI software provider of security and retail analytics technology recently received its physical patent No.11,481,809 from the U.S. Patent and Trademark Office.

With the patent in hand the Company can license its technology to third parties creating additional passive income. The technology can be deployed for specific digital display advertising in real time to be delivered to retail consumers based on certain criteria. The technology using anonymous advanced facial detection, with age and gender analysis, can determine what advertisement is best suited for the consumer standing in front of the screen. A millennial male would receive a different advertisement than a senior aged women when they are in front of an in-store product display or at the checkout counter. The software also has the capability to change content based on the customer’s proximity to the display. One set of content is designed to attract the customer’s attention from thirty feet away. The content can then trigger new content at ten feet from the display to further engage the customer, and finally, once more, at the point the customer interacts with the content by touch or by scanning a QR code.

Implementing VSBLTY technology in a retail environment has proven to increase brand sales by 25%. A recent Forbes magazine article estimates the retail media market to be worth $160 billion by 2027.

The same software can be utilized for security purposes, tracking potential security threats posed by shoppers known to be past offenders. This advanced AI application can identify both weapons and persons of interest (such as known shoplifters).

VSBLTY Co-founder & CEO Jay Hutton said, “Both brands and retailers realize the benefits of in-store media, one of the fastest growing new advertising channels. VSBLTY’s patented technology is perfectly suited for this application. The capability to precisely target potential customer’s where they shop with digital marketing strategies creates additional revenue streams for both brands and retailers. Store as a Medium programs can now deliver the same targeted customer media impressions and consumer analytics as is used in online marketing.”

VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt: 5VS) (“VSBLTY”), a leading software provider of AI-driven security and retail analytics technology, is pleased to outline the business initiatives for the balance of this year and next. Addressing the needs of the $900 Billion Security market as well as expanding its media networks in the $100 Billion retail marketplace, VSBLTY’s proprietary AI technology allows real time analysis of what various cameras “see” and proactively acts based on its analysis. In a security setting, the technology can assist situational awareness, identify both known past offenders and identify actual weapons and notify authorities in real-time. In a retail or public space, the software can deliver personalized and targeted advertisements, while creating anonymized data about customers’ viewing and purchase behaviors.

“Our AI-driven approach delivers quantifiable, real-world benefits in both retail environments and for crime prevention,” commented Jay Hutton, CEO of VSBLTY Groupe Technologies Corp. “With our recent financing, we have the funds, the team, the experience and opportunities to create additional shareholder value as we further deploy systems for our clients through 2023 and 2024.”

The Retail Opportunity

The Company’s patented AI technology utilizes advanced facial detection and classification techniques to deliver real-time targeted advertising to in-store digital displays near product placement at the “moment of truth” or point of purchase (where over 80% of purchases are still made, in-store).

The system can identify both specific customers and types of customers (based on demographics such as age and gender) to deliver brand and customer specific messages that are completely anonymized. For example, the software will trigger brand advertisements targeting males or females, or a particular age group, based on the viewer’s profile. The software also has the capability to vary content based on the customer’s proximity to the display: attention-getting advertising from up to 30 feet away, building engagement at 10 feet away, and immersive brand messages at the point where the customer can interact with the display by touch or scanning a QR code.

The ability for brands to understand their customers’ behaviors in real-time retail environments through the Company’s AI-driven platform has proven to increase sales by over 25%. Customers get an enhanced retail experience while brands get key analytics based on the type of customer, when and where their products are being purchased. This information was never available before in real time in a retail environment until VSBLTY.

This capability revolutionizes the business model for brands and retailers, providing the ability to generate new multiple recurring revenue streams. Through partnerships with retailers, brands and other system partners we strive to quickly build cohesive, in-store retail media networks based on the same advertising sales metrics as online and other media channels.

The Security Opportunity

The need for proactive security systems has never been greater, with over 700 mass shootings in the United States alone, and VSBLTY has one of the solutions that could assist in saving lives.

By utilizing legacy CCTV and other cameras to create a protective perimeter around public spaces, the Company’s advanced AI system can recognize known offenders, track and report suspicious behavior, and recognize weapons at a distance to provide real-time alerts in a matter of milli-seconds. These systems can be applied in schools, places of worship, shopping malls, concerts, sports arenas, office buildings, airports, stadiums, amusement parks or anywhere there are large groups of people.

Through strategic partnerships, the Company’s technology platform has been deployed and tested in over 10,000 security cameras in Mexico. Over 3,700 of those cameras were installed in the Benito Juarez district of Mexico City and resulted in a direct 48% reduction in high-impact crimes such as violent assaults, robberies, and burglaries. This also had a very positive impact on the residents who ranked Benito Juarez as having the highest perception of safety in all of Mexico City and the second highest nationally.