Deloitte Canada acquires Groundswell Group Inc. to enhance AI and cloud transformation capabilities in Western Canada and nationally


Deloitte Canada is acquiring a leading AI and data integration firm, Groundswell Group Inc. (“Groundswell”) to increase its ability to serve clients from Western Canada across major growth areas of artificial intelligence and cloud transformation. Deloitte’s second acquisition of 2021, Groundswell will enhance the firm’s critical digital transformation capabilities—including machine learning, intelligent automation and cloud data engineering—which have accelerated due to COVID-19.

“This is a very exciting time for AI and cloud transformation, and pairing up with Groundswell is yet another way of showing our commitment to helping Canada transform as a country by serving this fast-growing space and our mid-market and large clients,” said Anthony Viel, CEO, Deloitte Canada. “Not only does this move secure Deloitte’s position as the number one artificial intelligence consultancy in Canada, but it’s an especially big win for how we serve our Western Canada and national clients with end-to-end services to help them transform at scale and thrive.”

Founded in Calgary in 2001, Groundswell is the largest AI and data management firm in Western Canada. Groundswell brings to the table its strong end-to-end capabilities across AI, cloud data transformation, intelligent automation, business intelligence, data visualization, big data, and predictive analytics.

“It’s no secret that today’s business leaders are increasingly looking to capitalize on the value of data, and Groundswell is a big step forward in how we deliver insightful analytics to our clients,” said Sébastien Blais, managing partner, Consulting at Deloitte Canada. “Through Groundswell’s end-to-end capabilities, strong relationships, and rock-solid reputation, we further bolster our ability to help guide our large and mid-market clients along every step of their AI powered digital transformation journeys.”

Recognized as a leader in AI and data in the Western market, Groundswell’s team of 133 employees will join Deloitte’s Consulting practice in Canada, as part of Omnia AI. Also joining the firm as new partners, are former president at Groundswell, Darren Sartison, former chief operations officer, Morgan Arndt, and former vice president, BC operations, Adrian Hull.

“This is a bright and exciting next chapter for our team. Joining forces with Deloitte feels a little like we’re finally putting the puzzle pieces together,” said Darren Sartison, previously president at Groundswell, joining Deloitte as a partner. “Our customers’ opportunities grow as the intersection of business and technology continues to merge. By combining Groundswell’s technical depth and capabilities with Deloitte’s comprehensive AI and Data offerings, from strategy to implementation to operations, we’re truly stronger together.”

Retaining its strong partnerships with industry leading vendors, Groundswell will continue to serve the needs of key Western clients, and nationally with employees joining Deloitte in CalgaryVancouver, and Edmonton.

Deloitte Canada’s Corporate Development Office (CDO) actively pursues and responds to merger, acquisition, and alliance opportunities that bolster our capabilities to serve clients. On February 26, 2021Deloitte Canada also acquired digital consulting firm, The Working Group Inc., to aid its mid-market and large clients in digital and cloud transformation, and further enhance Deloitte’s global digital strategy. Each acquisition demonstrates the firm’s commitment to serving private, medium and large Canadian clients and helping them respond to complex business issues and/or evolving service needs and opportunities.