Unlocking Digital Marketing Success: European Gaming Congress Presents Keynote on Navigating Pitfalls in iGaming Brands’ Strategies

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After a three-year hiatus, the European Gaming Congress is making a triumphant comeback to Warsaw, Poland, on October 30-31, 2023. This eagerly anticipated event promises to be the industry’s most significant gathering, bringing together compliance experts, regulators, and gaming industry professionals from across Europe and beyond.

The European Gaming Congress has a rich history of success, having connected industry stakeholders for the past eight years during their summits and meetups. This year, the event is set to be bigger and better than ever before, with panel discussions led by some of the most influential figures in the industry.

Here’s what you can expect at the European Gaming Congress:

  1. A Focus on Compliance Updates: The event brings together compliance experts and industry leaders to discuss the latest updates on gambling industry compliance from Poland, Italy, Spain, France, Netherlands, Greece, the D-A-CH region, and Nordics.
  2. Networking and Collaboration: The European Gaming Congress provides a unique platform for networking, collaboration, and growth. With attendees from across Europe and beyond, it’s the perfect opportunity to connect with industry leaders from multiple sectors.
  3. Influential Panel Discussions: Engage in panel discussions led by some of the most influential figures in the industry. Gain insights into the latest regulations, market trends, and emerging opportunities.
  4. Intersecting Industries: This year’s Congress is set to bridge the gaming industry with blockchain, artificial intelligence, and fintech experts. This provides a platform for exploring innovative cross-industry collaborations and partnerships.
  5. Discover the Future of Gaming: The European Gaming Congress is the place to be for anyone involved in iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, and more. Meet C-level executives, compliance experts, and government officials who are actively shaping the future of these industries.

Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing

The European Gaming Congress is thrilled to announce a keynote presentation that promises to be a game-changer for the iGaming industry. Titled “Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing,” this presentation shines a spotlight on the frequent errors in SEO, link building, and copywriting within the iGaming sector.

The keynote presentation will be delivered by Faruk Aydin, a seasoned digital marketing expert with a wealth of experience partnering with iGaming companies, from operators and affiliates to B2B providers. His extensive experience has equipped him with unique insights, illustrated by case studies, and valuable takeaways that will guide iGaming brands towards success.

The iGaming industry is known for its competitive landscape, and digital marketing is at its core. While the potential for success is vast, so too are the pitfalls. Faruk Aydin’s presentation will shed light on the glaring errors he has observed within the iGaming business, offering practical insights and strategies to avoid common missteps. By drawing from real-world case studies, Aydin will provide attendees with tangible examples and best practices to enhance their digital marketing strategies.


The event will take place at the InterContinental Warsaw, an IHG Hotel, a luxurious and convenient location in the heart of Warsaw. It’s the perfect setting for industry professionals to come together, share knowledge, and explore future opportunities.

This event is a unique opportunity for professionals in the iGaming industry and related fields to connect, learn, and shape the future of their businesses. Registration is now open. Visit https://hipther.com/events/egc/regwarsaw/ to secure your spot at this prestigious event.

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