Update the restructuring within B2B

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In the Q3 report of this year the company informed about a coming restructuring with the B2B operation. This process has now finalized which means that the number of B2B cooperations under agreement amounts to thirteen, where of eight are integrated and five is planned to be in full operation during the first quarter of 2023. This includes the cooperation in Brazil which the company has informed about in another press release today.

The company has closed eleven cooperations during the third and fourth quarter of this year.

Araz Heydariyehzadeh, Chief Commercial Officer for SGG, said;

“Focus for the changes was to have only profitable partnerships. None of the ended operations, which were entered into in previous years, had the required commercially buoyancy. It was essential for the company to close them so we can strengthen our focus on better existing and new partnerships. This was done under good cooperation with the effected partners without additional expenses.

In addition, in the new agreements, the company has created a standardized offering regarding the company’s content deliveries. This leads to significant efficiencies and cost savings as well as even better quality in our delivery. We feel confident that we now have one of the market’s absolute best products in the segment. Furthermore, we have also renegotiated our commercial terms in existing agreements and  implemented a new contract model during the year, for future collaborations.

All in all, these measures mean that we now place the company in a completely different position, and for the first time ever in the company’s history, create good conditions for profitability in our B2B business.”

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