futu-holdings-records-solid-growth-in-q3-with-us$247.9-million-total-revenues

Futu Holdings Records Solid Growth in Q3 with US$247.9 Million Total Revenues

 

Moomoo’s parent company Futu Holdings Limited (Nasdaq: FUTU) (“Futu”), a leading tech-driven digital brokerage and wealth management platform, reported stable growth for the third quarter ending September 30, 2022, with US$247.9 million (HK$1.95 billion) total revenues, and US$102.7 million (HK$806.1 million) non-GAAP adjusted net income.

Financial and strategic highlights of the third quarter:

  • As of quarter end, the total number of users of moomoo and its sister brand Futubull increased 15.6% year-over-year to 19.15 million.
  • Total number of registered clients increased 21.4% year-over-year to 3.13 million.
  • Total number of paying clients increased 23.8% year-over-year to 1.45 million.
  • The number of newly acquired paying clients in the third quarter was 58,000, with approximately 90% of them being from the United States, Hong Kong SAR, SingaporeAustralia, etc.
  • By the end of the third quarter, the total client assets amounted to US$47.1 billion (HK$369.6 billion). In Singapore, the total client assets increased by 77.8% year-over-year.
  • The quarterly client retention rate remained high at 98%.
  • Corporate and institutional services continued to thrive with IPO and IR clients totaling 301, an increase of 40% YoY. The number of ESOP clients reached 572, representing an increase of 76% YoY.
  • Total client assets in its wealth management business reached US$3.31 billion (HK$25.97 billion) in the third quarter, representing a 46.7% growth YoY. The company has collaborated with 68 world-renowned global financial institutions in offering diverse fund products to clients, with two new partners onboarded this quarter.

“On Celebrating our 10th Anniversary, we are glad to see more profound achievements in entering new markets and expanding our business worldwide. In the third quarter, we continued to achieve solid growth with increasing users and clients joining us. Our unwavering efforts in sharpening technology edge, bringing new features and upgraded products to fulfill unmet demands across various markets are the key to locking in high-level user loyalty for our brands. The client retention rate remained high at approximately 98% during the period.” said Mr. Leaf Hua Li, Futu’s Founder, Chairman, CEO and Chairman of the Technology Committee.

In July, major global rating agency Standard & Poor’s reaffirmed Futu’s investment grade long-term issuer credit rating at BBB- and maintained its stable outlook on the long-term rating. S&P highlighted Futu’s capital adequacy, business diversification and expansion strategy to international markets. S&P expected Futu to maintain its risk appetite, underwriting standards, and good loan quality while expanding the business scope and international outreach over the next 24 months.

Futu Reinforces Market Leadership in Hong Kong with Diverse Products and App Features

In the third quarter, Futu reinforced its leading position among digitalized brokerages in Hong Kong and saw its users and clients increase steadily. Futu has been relentlessly ramping up its products and service diversity through technology and operational advancement. The Futubull app introduced several new product features, including Monthly Stocks Savings Plan, which enables clients to take a dollar-cost averaging investing approach, a sought-after feature to minimize the impacts of volatility when investing.

This quarter marked the company’s new subscription service for the government’s Silver Bond issuance in Hong Kong, an investment product designed to provide steady returns for Hong Kong residents aged 65 years and above. Numerous offline service points and a 24-hour hotline smoothed the senior generation’s journey to digital investments.

In the first three quarters of 2022, Futu ranked second among local securities firms in IPO underwriting by providing such services to 23 companies in the Hong Kong market. Futu’s institutional and corporate services brand remains the top choice for companies seeking ESOP solutions, especially those in the healthcare, automotive logistics, TMT, entertainment and cutting-edge technology industries.

Futu’s wealth management business partnered with 68 global fund companies to offer services to various investors, with two new partners onboarded in the third quarter. As of quarter end, alternative assets saw rapid growth with assets under management (AUM) in private equity improving 67.4% sequentially.

Moomoo Singapore Posts Significant Performance in Wealth Management

In Singapore, Moomoo Financial Singapore Pte. Ltd (“moomoo SG”) continued to attract savvy and seasoned investors and increased its AUM by 77.8% YoY. The moomoo investment super-app is used by one-fifth of the local adult population aged 20-70. Moomoo SG responded to the surging need for portfolio diversification amid inflation by launching a cash management solution, Moomoo Cash Plus which enables clients to put their idle cash to work.

The company collaborated with CSOP Asset Management to launch the first T+0 subscription and redemption of USD money market funds. As of quarter end, wealth management AUM in Singapore jumped 408% QoQ and the number of fund investors climbed 203% QoQ.

In the third quarter, moomoo’s institutional and corporate services business continued its growth momentum and provided IR services to companies such as The Place Holdings. Meanwhile, moomoo SG was appointed by Lincotrade & Associates Ltd. as the joint placement agent in the placement for the company.

moomoo SG is committed to the communities it serves in Singapore. It promotes financial education by hosting educational events and seminars. It held the Paper Trading Competition for Charity, enhancing collaboration with institutional and industry partners to promote financial and investing literacy. In July, moomoo SG held its first large-scale in-person seminar with Singapore Exchange. The seminar attended by a packed audience promoted investor education. In August, moomoo participated in INVEST Fair and took the opportunity to highlight the power of financial technology.

Trading Platform Moomoo’s Popularity Grows Rapidly in the US and Australia Thanks to Strong R&D Capability

During the third quarter, moomoo launched several popular new product features to help investors ride the market. This included two significant features—Earnings Calendar and Industrial Chain.

The new Earnings Calendar feature provides quick access for users to stay alert to a company’s earnings call during the busy earnings season. The Earnings Interpretations feature is also available to help investors make more informed investment decisions.

The Industrial Chain is an intuitive feature that enables users to view companies in 16 industries’ upstream and downstream businesses, making it possible for investors to seize investment opportunities and trade like a pro.

In the US, nine YouTubers—including technical analysts, financial influencers and personal finance coaches—participated in moomoo’s September Tutorial Video Challenge by filming their user journey with the app’s new Earnings Calendar feature. These videos gained almost 100,000 votes in total from moomoo users.

Moomoo also collaborated with other renowned financial educators and influencers at FinCon 2022, an influential financial blogger conference in the US. Having established itself in the Bay Area over the last few years, moomoo is dedicated to enhancing brand awareness across the US.

In Australia, moomoo partnered with Macquarie University to launch a national research study, which investigates how sustainable trading education and transparency of corporate social responsibility credentials impact Australian investor behavior. The industry-first study will explore the behavior of multiple groups of investors to understand how face-to-face education or exposure to a company’s ESG score influence a person’s decision to invest. Research participants will use moomoo’s simulated trading environment that reflects actual trading conditions with real market data.

Moomoo also joined the largest online investment summit for financial content creators in Australia—the 2022 Entrepreneur Summit hosted by Henry Wei, which is greatly expanding its presence in the Australian market.

Moomoo and its parent company Futu remain committed to promoting financial literacy, investor education and responsible investing for investors of all levels. A new feature, Study Plan, was launched to help expand users’ financial knowledge base via well-designed investing curriculums. As of quarter end, the company rolled out more than 3,000 courses online in English and Chinese, including 757 articles and 204 videos on moomoo.

analysisiq-unveiled-to-give-online-brokers-access-to-expert-trade-analysis-and-ideas

AnalysisIQ Unveiled to Give Online Brokers Access to Expert Trade Analysis and Ideas

 

On Monday 21st November, award-winning Acuity Trading and its company Signal Centre launched its latest product, AnalysisIQ, a key component of its revamped, popular Research Terminal to empower online brokers to harness the power of leading AI technology and professional trading experience.

AnalysisIQ is designed with the trader at the heart of the concept, it helps to support the decision making process for traders by conducting a holistic deep analysis of the markets to deliver actionable trade ideas. The foundations of this new to market product is built on the existing power of Signal Stream with the added ability to link seamlessly with Acuity’s other new Research Terminal tools including AssetIQ, as well as the Economic and Corporate Calendars. AnalysisIQ as a whole, combines professional trading expertise with human-led technical market analysis and powerful AI technology to deliver transparent and high quality trade ideas that support novice and advanced traders alike.

The compliant friendly approach targets improving education, retention & engagement with a focus on improving the overall lifetime value of these clients. Brokers who have integrated AssetIQ, formerly Signal Stream, are reporting positive returns on investment with increases in user numbers and adoption rates.

Client Case Study 1 Integration via HTMl5 widget

  • Initial adoption (% of clients using signals) after 3 months was at 4% compared to adoption after 2 years of 70-80%.
  • The number of trades initiated when using signals was 20% higher.
  • Engagement rates when signals were opened increased by 30%
  • Sessions of activity when signals were opened increased by 50%

Client Case Study 2: Integration via email marketing platform

  • Over a 6 month period, 1 email per day resulted in an average open rate of 56%
  • 25% of users deposited fresh funds within 18 hours of the email being sent
  • Over 15x ROI

Andrew Lane, CEO Acuity Trading;

“Technical analysis continues to be a popular tool for traders. AnalysisIQ is an extension to our recently launched products. It can be seamlessly integrated with our recently launched AssetIQ, Economic and Corporate Calendar products. By bringing together both traditional and alternative data sets in our unique visual style, brokers can create a more engaging research experience for their traders and nurture a more intuitive trading experience.”

With every trade idea AnalysisIQ includes clear target levels, confidence ratings and continuous updates so traders can find them and time their trades. There is thorough transparency; each idea is accompanied by an explanation of the strategy behind it to enhance education. Further, every idea is continuously monitored and their performance reviewed. This performance data is then used in the proprietary confidence ratings of future trade ideas.

Available in multiple languages, brokers can share quality signals from AnalysisIQ through a range of delivery options across MT4/5, web, mobile, email, social media, instant messaging and API. Early adopters of AnalysisIQ are delivering trading ideas through platform integrations including but not limited to, SharpSpring, Blueshift, WhatsApp, Telegram, HubSpot, YouTube, SalesForce Pardot, Solitics, WeChat, Facebook and MetaQuotes.

onbe-reinforces-growth-strategy-with-key-finance-and-technology-c-suite-appointments

Onbe Reinforces Growth Strategy with Key Finance and Technology C-Suite Appointments

 

Onbe, a market-leading corporate disbursements fintech, today announced the addition of two senior-level executives to its C-suite. Brent Coles joins as Onbe’s new chief financial officer (CFO) and Suresh Kumar will lead Onbe’s technology team as chief technology officer (CTO). Both executives will report to CEO Bala Janakiraman and will serve instrumental roles in leading and driving Onbe’s growth strategy. Coles and Kumar bring robust leadership experience in fintech and strong legacies of success to Onbe.

Brent Coles joins Onbe with nearly 25 years of finance experience, the last 15 years of which he spent as CFO of numerous private equity-backed financial technology firms. Most recently, Brent served as CFO at Clearent. He has a proven track record of working with fast-growing public and private companies. Brent will oversee Onbe’s finance and accounting teams, working closely within Onbe’s executive leadership to help the company grow and evolve to best anticipate the needs of customers’ both today and tomorrow. Brent resides in the Chicagoland area with his family.

Suresh Kumar arrives at Onbe with decades of technology leadership experience, guiding fintech organizations in their technology strategies and in bringing diverse product portfolios to market. This work includes developing technologies in the payments, deposit, fraud and digital efficiency spaces. Suresh spent the last 21 years at Fiserv, most recently serving as CTO, Financial & Risk Management Solutions. At Onbe, he will lead the technology team, guiding Onbe’s technology strategy, and developing Onbe’s product offerings. Suresh resides with his family in Dallas.

“Brent and Suresh bring proven track records of strategy, leadership and expertise in building strong financial and technology teams for market-leading companies and will enable Onbe to continue its evolution as one of the leading financial technology companies that delivers modern business-to-individual disbursement solutions to our clients,” said Bala Janakiraman, CEO of Onbe. “I am proud to welcome them both.”

“I’m excited to join Onbe as we expand into new segments, bring new fintech solutions to market and capitalize on the opportunity ahead,” said Brent Coles, CFO of Onbe. “Onbe is an incredibly strong payments organization, focused on delivering the products and solutions for today’s consumers and tomorrow’s. We are well-positioned to build on last year’s double-digit growth and to realize our next phase of growth.”

“The payments industry is at an exciting inflection point where digital payment solutions are rapidly evolving, and Onbe is a proven leader with its creative and expansive breadth of digital payments solutions,” said Suresh Kumar, CTO of Onbe. “I’m thrilled to work in close partnership with the team at Onbe. We will continue to create the digital payment solutions that help our clients modernize, innovate and deliver on consumers’ preferences.”

covergo-expands-its-presence-in-the-middle-east-with-a-strategic-investment-from-noria-capital

CoverGo expands its presence in the Middle East with a strategic investment from Noria Capital

 

CoverGo, the leading global no-code insurance SaaS platform for P&C, health, and life, is expanding to the Middle East after a US$15 million Series A funding, with a Middle East insurance fund Noria Capital joining as one of the strategic investors.

CoverGo has been adopted by a growing number of P&C, health and life insurance companies and emerging insurtech companies across the globe to build and launch all types of insurance products within days, develop omni-channel distribution and digitize policy admin and claims. CoverGo’s clients include AXA, Bupa, MSIG (MS&AD), Dai-ichi Life, DBS Bank, Bank of China Group Insurance and many others.

CoverGo has recently set up its presence in the Dubai International Financial Centre (DIFC) and became part of DIFC FinTech Hive, the largest financial technology accelerator in the Middle EastAfrica and South Asia region.

CoverGo’s expansion in the Middle East is led by newly appointed Regional Director George Majdalani. George is a senior executive with over 17 years in digital insurance transformation and health insurance innovation.

“CoverGo’s next-generation no-code platform provides insurance companies with an unbeatable speed to market and cost savings while driving efficiencies across the whole value chain. CoverGo is uniquely positioned to become the insurance platform market leader, in particular for health insurance in the Middle East, and help companies accelerate their digital transformation without heavy IT development”, said Rakan Abunayyan, General Partner of Noria Capital. “We are excited to support CoverGo on its growth journey and expansion in the Middle East as well as the African market.”

Middle East insurance companies are realizing now more than ever that custom IT development is too slow and costly while rigid legacy systems can’t satisfy changing customer needs and product requirements. As a result, we have seen a fast-growing demand for CoverGo as a truly configurable no-code platform,” said Tomas Holub, Founder & CEO of CoverGo. “The strategic investment from Noria Capital will further accelerate CoverGo’s growth in the Middle East and provide relationships with key partners and insurance companies in the region.”

“CoverGo’s no-code API-driven insurance platform is a perfect fit for the Middle East insurance stakeholders who are looking to launch and efficiently manage new innovative products and enable seamless digital distribution without disrupting their existing systems,” said George Majdalani, Regional Director, MENA.

11:fs-‘best-use-of-web3’-award-goes-beyond-crypto

11:FS ‘Best Use of Web3’ Award Goes Beyond Crypto

 

The buzz around the tokenization of real-world assets continues after the decentralized credit platform, Credix, wins the award for ‘Best Use of Web3’ at the inaugural 11:FS awards.

The awards – handed out by 11:FS, which builds next-generation propositions for challengers in the financial services industry celebrates the people and products shaping the future of financial services.

As the name suggests, the ‘Best Use of Web3’ recognizes projects that “incorporate web3 into financial services products in a way that truly taps into the potential of web3.” It recognizes the rapid growth and adoption the Credix platform has achieved over the last year despite the bear market, and its proven ability to deliver real-world impact, both in terms of providing sustainable returns to investors, and flexible credit to FinTechs in emerging markets.

Speaking on the award, Credix CEO and Co-Founder said:

“We are honored and grateful to 11FS for their recognition of the work Credix is doing to build the future of global credit markets. By bringing private credit markets on-chain, Credix is solving for the $5 Trillion funding gap for MSMEs in emerging markets by developing a next-generation credit platform that matches institutional investors and FinTech lenders. This award is welcome recognition of that project.”

In recent months the platform has continued to attract family offices and institutional investors to its platform. This continued growth during the crypto winter attests to the appetite for projects that leverage blockchain in ways that are unlinked to crypto volatility.

Sharing their thinking behind their decision, the 11:FS judging panel had this to say:

“Credix provides access to cheaper capital for fintechs in emerging markets while giving better return on capital to investors in developed economies. Amplifying access to credit in emerging markets is a major boost in the local economies. By abstracting the complexities of web3 to borrowers and lenders they showed an increased rate of adoption in the last year, both in users and in volumes.”

alhamrani-universal-signs-a-strategic-transformation-agreement-with-diebold-nixdorf-for-saudi-arabia

Alhamrani Universal Signs a Strategic Transformation Agreement with Diebold Nixdorf for Saudi Arabia

 

Diebold Nixdorf (NYSE: DBD), a global leader in driving connected commerce for the financial and retail industries, today announced a multi-year services and strategic contract with Alhamrani Universal, Saudi Arabia’s largest fintech solutions provider in the self-service banking industry. Backed by Diebold Nixdorf solutions, including the latest cash dispensers, recycling technology and self-service monitoring, this agreement supports branch banking transformation and digital migration strategy to launch new innovations to meet consumer expectations and market requirements.

Over the next three years Alhamrani Universal will connect ATMs and kiosks to DN AllConnectSM Data Engine, providing consumers with futureproof ATM performance and availability, in addition to enhanced solutions deployments, such as cash recycling. DN AllConnect Data Engine enables Alhamrani Universal to optimize operational efficiencies and provides an industry-first solution – a truly predictive and data-driven service model. With this solution, technical data is continuously aggregated and analyzed using the latest developments in machine learning, enabling Diebold Nixdorf to generate personalized, actionable insights for each device. This helps decrease the number of incidents and resolution time and guarantee market-leading availability for the self-service devices.

Abdulaziz Abdullah Alhamrani, chairman at Alhamrani Universal, said: “Today’s consumers expect a seamless banking experience and 24-hour access to services. DN AllConnect Data Engine ensures availability of our advanced ATMs while optimizing performance and reducing costs. Our continued partnership with Diebold Nixdorf will further support our transformation as we drive more innovation and guarantee market-leading ATM and kiosk top services for our banking industry customers, allowing us to align further on Saudi Arabia Vision 2030.”

Joe Myers, executive vice president, Global Banking, at Diebold Nixdorf said“We are very committed to our partners and our end customers. Through our transformation agreement with Alhamrani Universal, we will work together over the coming years to transform the availability, performance, customer experience and services of banks’ ATM and kiosk networks, help to further reduce costs and deploy innovative solutions in the Kingdom.”

launch-tennessee-seeks-fintech,-consumer-product-partners

Launch Tennessee Seeks FinTech, Consumer Product Partners

 

Launch Tennessee (LaunchTN) today opened a call for Network Partners to run programming for two new industry verticals: Financial Technology (FinTech) and Consumer Products. This is an expansion of LaunchTN’s four existing Industry Network Partners in advanced energy, agriculture technology, automotive and mobility, and the life sciences made possible by the U.S. Department of Commerce Build to Scale grant. The goal is to further the development of Tennessee-based early-stage companies in these fast-growing sectors.

“The addition of FinTech and Consumer Product Network Partners will allow us to reach even more Tennessee-based startups with our proven model,” said Lindsey Cox, CEO of LaunchTN. “These sectors represent industries instrumental to the continued growth of Tennessee’s economy. We look forward to finding partners who can help us support founders as they seek to commercialize technology and products, attract investment capital, and build innovative companies with high-growth, high-wage jobs.”

The Industry Network Partners are responsible for running the Mentor Network program that helps early-stage companies address potential gaps in key areas such as marketing plan, financial model and projections, intellectual property, and financing. Industry Network Partners also use their industry connections for activities that spur commercialization, including by supporting successful SBIR/STTR applications.

Applicants should be a 501(c)(3) or 501(c)(6) nonprofit organization and may include industry associations, universities and research institutions, and service organizations. Applicants should be based in Tennessee and have unique experience in the financial technology or consumer products sector in addition to a deep understanding of the greater Tennessee entrepreneurial ecosystem.

Qualified parties can learn more about the Industry Network Partners and apply here.

LaunchTN will hold two informational sessions where interested parties can ask questions about the application. These sessions will be held on November 21 from 9:00am – 11:00am CST and December 19 from 9:00am – 11:00am CST. Registration information can be found here.

tranglo-launches-real-time-payments-to-malaysia

Tranglo launches real-time payments to Malaysia

 

Tranglo Pte Ltd is excited to announce the launch of real-time cross-border payments to Malaysia in line with the global fintech’s mid-term plan to modernise its processes in the region.

With this announcement, Tranglo now performs more than 80% of its cross-border payments in real-time. It comes as Malaysia is seeing extraordinary growth in real-time transactions.

According to the country’s central payment network PayNet, its real-time payment platform DuitNow has processed over 2 billion transactions in the last 3 years, representing a growth of more than 800%. Real-time transactions in Malaysia are expected to reach 7 billion in volume by 2025, it added.

DuitNow connects most bank accounts and e-wallets in the country.

Tranglo Group CEO Jacky Lee said: “Our regional payout capabilities just got a real shot in the arm. The ubiquity of DuitNow means infrastructure support for real-time transactions not just within Malaysia, but across ASEAN. That is a huge market that our global business partners can tap into via Tranglo.”

Tranglo’s real-time payout service is available 24/7 and supports both individual and business senders. Beneficiaries will receive the funds in Malaysia within minutes, subject to terms and conditions.

Tranglo helps financial institutions and businesses pay globally through Tranglo Connect, its proprietary cross-border payments solution. It seamlessly integrates payout and partner services, unifying the end-to-end payment process with direct API access. With Tranglo Connect, companies can make payments to over 24 countries reliably and securely.

uniplat-welcoming-new-member-patrick-tsang-to-advisory-board:-unify-platform-ag

UNIPLAT Welcoming New Member Patrick Tsang to Advisory Board: Unify Platform AG

 

Unify Platform AG has announced that Patrick Tsang, Chairman of Tsangs Group, an innovation-focused global family office that bridges East and West, officially joined the advisory board of UNIPLAT, the world’s first (*) online platform specialized for researchers and entrepreneurs focusing on SDGs-related fields, as one of the senior advisors on November 16, 2022.

(*) Based on Google search results.

Patrick Tsanghttps://wireup.zone/wp-content/uploads/2022/11/localimages/_prw_PI1fl_YJ0k1Jz1.jpg

Born and raised in the United KingdomPatrick Tsang encountered challenges and adversity, including racism and bullying. “Anything is possible” is the personal motto of Patrick, and Tsangs Group is in the business of putting that motto into action every day. Tsangs Group invests in the ideas and technologies that shape the future.

Graduated from the College of Law in England, Patrick is a qualified solicitor in Hong KongEngland, and Wales. He is a Founding Member of the Financial Services Development Council’s Hong Kong-Israel Collaboration Working Group. He is also a member of YPO Global One and a Founding Member of Monaco Private Label Young Leaders. Currently, Patrick is engaged in the Owner/President Management Program at Harvard Business School, scheduled to conclude in 2023. As a philanthropic advocate, he is a Fellow of the Duke of Edinburgh’s International Award Foundation World Fellowship and the past President of the Rotary E-Club of Hong Kong. Patrick is an international keynote speaker on finance, technology, fintech, blockchain, AI, and leadership.

UNIPLAT is pleased to welcome such a global-minded and influential leader as a senior advisor and is excited to gain new insights from his point of view for the platform’s development and expansion from now on.

“UNIPLAT enables global researchers and entrepreneurs to gain exposure and connect, contributing to the improvement of global research and humanitarian projects. Their vision matches perfectly with our Social Initiatives goals. I am glad to be part of this meaningful project, creating positive influence and positive impact to the world,” said Patrick Tsang, Chairman of Tsangs Group, responding to his new role as a senior advisor to UNIPLAT.

“Tsangs Group’s philosophy, ‘Think Global. Be Local.’ is what many entrepreneurs and researchers participating in UNIPLAT aim to embody and I believe that the slogan ‘Anything is possible’ by Mr. Patrick Tsang, Chairman of Tsangs Group, makes sure to encourage many entrepreneurs and researchers around the world. It is a great honor for UNIPLAT to partner with Tsangs Group, which has been promoting such noble ideas since the 1950s. UNIPLAT hopes that together with Tsangs Group, we can continue to support entrepreneurs all over the world equally regardless of their circumstances,” said Takahisa Karita, the co-founder, CFO, and COO of Unify Platform AG, the management company of UNIPLAT.

66%-of-us.-consumers-say-inflation-will-impact-holiday-spending,-givex-survey-highlights

66% of U.S. Consumers Say Inflation Will Impact Holiday Spending, Givex Survey Highlights

 

Givex, the global fintech company focused on providing merchants with useful customer insights to drive business decisions, announced today the 2022 Holiday Gift Card Survey in partnership with the Angus Reid Institute. The data came from a survey commissioned by Givex of over 1,000 Americans, with a focus on American consumer shopping behavior and trends for the 2022 holiday season.

According to the Givex 2022 Holiday Gift Card Survey, inflation will indeed impact the gift-giving plans of 66% of respondents this holiday season. Despite the impacts of inflation, 51% of Americans plan to spend at least $100 on gift cards. Supporting this trend, 43% of Americans ages 18-34 indicated that they would prefer to receive a gift card for necessities, including grocery, gas and other essential needs.

“Understandably, consumers are being cautious when it comes to their holiday shopping this year, and gift cards offer a convenient way to ensure that the money they are spending on a gift is going toward something their loved ones will truly enjoy,” said Mo Chaar, Chief Commercial Officer of Givex. “By understanding what shoppers are looking for and tailoring special promotions around those trends, retailers will have a much stronger opportunity to capture holiday sales and boost customer engagement at the same time. Gift cards can be a powerful tool for retailers, especially as the industry continues to adapt to changing consumer behavior and economic conditions.”

Key findings from the survey include:

Inflation Impacts
  • When asked if inflation has impacted gift-giving plans this holiday season, 66% of Americans agreed.
  • Americans residing on the West Coast reported the highest inflation impact concerns, with 73% indicating that inflation would impact their holiday spending.
  • 43% of Americans ages 18-34 indicated that they would prefer to receive a gift card for necessities (e.g. supermarket, gas).
Incentives & Special Promotions
  • Americans want to take advantage of deals. When asked about what kind of promotions would increase the likelihood of purchasing a gift card, more than half (57%) of respondents said they would be more likely to purchase a gift card this holiday season that included a special promotion.
  • 67% of respondents said a discounted gift card (e.g. 20% off $100) would make them more likely to purchase a gift card.
  • 64% said a free gift card with purchase (e.g. Buy a $100 gift card, get one for $20) would be their ideal promotion type.
Spending Forecast
  • Despite financial challenges, 87% of Americans plan on spending money on gift cards this holiday season.
  • 51% of Americans plan on spending at least $100 dollars on gift cards.
General Trends
  • When asked what type of gift card Americans would most like to receive as a gift this holiday season, the top choices were credit card gift cards (71%), restaurant gift cards (44%) and retail (44%).
Consumer Behavior
  • When asked about primary incentives for purchasing gift cards this holiday season, 82% of respondents said purchasing a gift card is less stressful than buying a physical gift. Of note, other incentives include:
    • 58% of consumers reported that they purchase gift cards when they want to let the recipient choose their own gift.
    • Over half (52%) of Americans say their primary incentive for purchasing a gift card is not knowing what to gift the recipient.

As the holiday shopping season peaks over the next couple of months, inflation will certainly impact American spending. Gift cards and personalized promotions are in high demand this holiday season. The 2022 Givex Holiday Gift Card Survey findings enable business owners to make strategic and timely decisions to maximize their revenue potential this holiday season.