Givex Launches Digital Gift Cards in Malaysia and Singapore for Notable Global Luxury Retailer


Global fintech company Givex Information Technology Group Ltd. (“Givex”) (TSX: GIVX) announced today the launch of a digital gift card program for a major U.S.-based luxury retailer in Malaysia and Singapore. This partnership began in late 2021 with physical gift card programs in AustraliaHong Kong, Korea, Malaysia and Singapore.

“Our continued partnership with this storied retailer illustrates Givex’s scalability, seamless integrations and ability to support multiple currencies,” said John Sydoruk, managing director of Givex Asia. “The Givex team worked hard to integrate our leading gift card program with the websites for the various countries to ensure a seamless user experience.”

Givex Asia has celebrated other recent client wins, including agreements to provide gift cards and Customer WebSuite (CWS) to sell digital gift cards online for fast food, full-service, and fine dining restaurants.

“2022 has been an incredible year for Givex as a whole, and we are proud of the growth coming out of the Asia office,” said Sydoruk. “We look forward to expanding our relationships with existing clients for additional products, and bringing new clients on board in 2023.”

In addition to online and physical gift cards, Givex offers an end-to-end solution that can support multi-unit, multi-national chains, including leading point-of-sale system GivexPOS, loyalty programs, Kitchen Display System (KDS), GivexPay and more. The global company has 118,000 active client locations in more than 100 countries.


66% of U.S. Consumers Say Inflation Will Impact Holiday Spending, Givex Survey Highlights


Givex, the global fintech company focused on providing merchants with useful customer insights to drive business decisions, announced today the 2022 Holiday Gift Card Survey in partnership with the Angus Reid Institute. The data came from a survey commissioned by Givex of over 1,000 Americans, with a focus on American consumer shopping behavior and trends for the 2022 holiday season.

According to the Givex 2022 Holiday Gift Card Survey, inflation will indeed impact the gift-giving plans of 66% of respondents this holiday season. Despite the impacts of inflation, 51% of Americans plan to spend at least $100 on gift cards. Supporting this trend, 43% of Americans ages 18-34 indicated that they would prefer to receive a gift card for necessities, including grocery, gas and other essential needs.

“Understandably, consumers are being cautious when it comes to their holiday shopping this year, and gift cards offer a convenient way to ensure that the money they are spending on a gift is going toward something their loved ones will truly enjoy,” said Mo Chaar, Chief Commercial Officer of Givex. “By understanding what shoppers are looking for and tailoring special promotions around those trends, retailers will have a much stronger opportunity to capture holiday sales and boost customer engagement at the same time. Gift cards can be a powerful tool for retailers, especially as the industry continues to adapt to changing consumer behavior and economic conditions.”

Key findings from the survey include:

Inflation Impacts
  • When asked if inflation has impacted gift-giving plans this holiday season, 66% of Americans agreed.
  • Americans residing on the West Coast reported the highest inflation impact concerns, with 73% indicating that inflation would impact their holiday spending.
  • 43% of Americans ages 18-34 indicated that they would prefer to receive a gift card for necessities (e.g. supermarket, gas).
Incentives & Special Promotions
  • Americans want to take advantage of deals. When asked about what kind of promotions would increase the likelihood of purchasing a gift card, more than half (57%) of respondents said they would be more likely to purchase a gift card this holiday season that included a special promotion.
  • 67% of respondents said a discounted gift card (e.g. 20% off $100) would make them more likely to purchase a gift card.
  • 64% said a free gift card with purchase (e.g. Buy a $100 gift card, get one for $20) would be their ideal promotion type.
Spending Forecast
  • Despite financial challenges, 87% of Americans plan on spending money on gift cards this holiday season.
  • 51% of Americans plan on spending at least $100 dollars on gift cards.
General Trends
  • When asked what type of gift card Americans would most like to receive as a gift this holiday season, the top choices were credit card gift cards (71%), restaurant gift cards (44%) and retail (44%).
Consumer Behavior
  • When asked about primary incentives for purchasing gift cards this holiday season, 82% of respondents said purchasing a gift card is less stressful than buying a physical gift. Of note, other incentives include:
    • 58% of consumers reported that they purchase gift cards when they want to let the recipient choose their own gift.
    • Over half (52%) of Americans say their primary incentive for purchasing a gift card is not knowing what to gift the recipient.

As the holiday shopping season peaks over the next couple of months, inflation will certainly impact American spending. Gift cards and personalized promotions are in high demand this holiday season. The 2022 Givex Holiday Gift Card Survey findings enable business owners to make strategic and timely decisions to maximize their revenue potential this holiday season.


Givex Launches Point of Sale System in 21 Prime Pubs Locations in 5 Weeks


Givex Information Technology Group Ltd. (“Givex”) (TSX: GIVX) announced today it has launched its industry-leading point of sale system GivexPOS in 21 Prime Pubs locations across Canada, marking the next step in the global fintech company’s partnership with leading restaurant franchisor Foodtastic.

In 2021, Foodtastic began installing GivexPOS, Customer WebSuite (CWS) and gift card programs across its 650-plus locations, which include Pita Pit, Milestones and 200-unit Second Cup. Givex had been working with Second Cup for more than 15 years, and after seeing the support and efficiencies of the partnership, Foodtastic chose Givex as its long-term partner for the entire system.

By utilizing multiple Givex products, Foodtastic and its brands are able to streamline operations and harness valuable customer data to make better-informed business decisions.

“Givex has been an incredible support to Foodtastic during a period of rapid growth, and we are excited to continue our partnership,” said Andrea Schlingmann, Vice President of Operations at Milestones. “Givex’s suite of services and hands-on customer service have enabled us to understand our customers and move our business forward. We look forward to continued collaboration as we grow and expand the Foodtastic system.”

Prime Pubs operates Irish pubs including Fionn MacCool’s, D’Arcy McGee’s and Paddy Flaherty’s. Givex installed GivexPOS in 21 restaurants across OntarioManitobaNewfoundland and Alberta.

“The Prime Pubs installation marks the next phase of what has become an incredible partnership with Foodtastic amid its rapid, strategic growth,” said Mo Chaar, Chief Commercial Officer of Givex. “Our team was able to implement GivexPOS in 21 Prime Pubs locations in just five weeks, which illustrates our ability to quickly and efficiently support multi-unit, multi-brand franchise systems.”


Givex Begins Trading on OTCQX


Givex Information Technology Group Limited (“Givex”) (TSX: GIVX) (OTCQX: GIVXF) is pleased to announce that Givex shares begin trading on the OTCQX today under the symbol “GIVXF”.

Givex is a Toronto-headquartered global fintech platform with customer engagement solutions that empower merchants with knowledge and knowhow. Its people and technology support a diverse range of hospitality and retail merchants in the Americas, EMEA and ASEAN markets.

OTC Markets Group operates regulated markets for trading 12,000 U.S. and international securities. Trading on the OTCQX offers Givex efficient, cost-effective access to U.S. capital markets and allows the company to use Canadian market reporting.

“As an established, growth-with-profit fintech company with a 20-year history of U.S. based operations, we are very pleased to begin trading on OTCQX. OTCQX provides U.S. investors with a cost-effective method of trading Givex shares and broadens the base of U.S. investors,” said Givex CEO Don Gray.

The recent purchases of Loyalty Lane and Kalex Equipment Services, combined with the launch of a gift card program with Maple Leaf Sports & Entertainment and expansion of the iFood Card into Colombia, demonstrates Givex’s successful execution of its strategy of growth through acquisitions while maintaining earnings by way of established sales and marketing channels.

U.S. investors can find current financial disclosure and quotes for Givex shares on


Givex Expands iFood Partnership to Launch iFood Card in Colombia


Givex Information Technology Group Ltd. (Givex), a global leader in omnichannel processing of gift cards, loyalty, and digital merchandise credit with more than seven billion reais already traded on its platform, and iFood, one of the most innovative foodtech companies in the world, are pleased to announce the launch of their highly successful iFood Card program in Colombia.

iFood is a leader in online food delivery in Latin America, driving more than 60 million monthly orders as well as providing business intelligence and management solutions to over 170,000 restaurants in 1,200 cities across Brazil. iFood has sold more than 10 million gift cards to Brazilian customers since migrating its iFood Card to the Givex platform in 2019 and is eager to repeat this success in Colombia.

Givex serves as a central platform, or ‘GivexHub,’ connecting all major B2C and B2B sales channels in Brazil with integrated business intelligence tracking the real-time performance of the iFood Card program in each channel.

“We are the partner that supports our clients even as they grow and their needs change. We look forward to working with iFood in this exciting new market and building on our mutual success in Brazil,” said Givex CEO Don Gray.

The iFood Card has many benefits for the B2B market in Colombia. Businesses can use the card to attract and retain talent, foster team engagement, and increase customer loyalty. Clients appreciate the many uses of the card, such as promoting virtual and physical happy hours, celebrating team achievements, and marking employee milestones.

The iFood card is exclusively redeemed for food in Colombia, and is accepted in 40,000 restaurants, bars and markets that are on the iFood app. “In just one month of operation, the number of companies buying the iFood Card in Colombia tripled,” said Paula Rabelo, director of growth for iFood. “By the end of March, we expect to sell 100,000 gift cards in the country. And today, on average, 3,500 small businesses already use the iFood Card,” she added.

Through Givex, iFood transformed the iFood Card into an omnichannel product, sold in mobile wallets and other digital marketplaces. By the end of 2021, companies were distributing the iFood Card to more than 60 million users of digital wallets and over 100,000 points of sale.

“We are always looking for partners who contribute to the innovation and pioneering spirit of our operation. Counting on Givex as a technology partner in the evolution of the iFood Card was fundamental for us to reach the results and continue this successful work,” emphasized Rabelo.

Givex is leveraging the technology and experience it developed over many years while supporting client locations in more than 100 countries to scale the expansion of the iFood Card program quickly and securely in Colombia. Key features, such as 24/7 Spanish support and currency conversion, are already in place because of Givex’s existing global footprint.

“Givex is very proud to be chosen by iFood to support this expansion. They have proven to be a real innovator in the foodtech space, and we are glad to help make their ideas a reality and offer our technology and business intelligence tools to achieve these incredible sales numbers for the iFood Card,” said Maria Costa, Managing Director Givex LATAM.

By bringing the iFood Card to Colombia, Givex and iFood look forward to building on past success and many more years of partnership.