BETBY, the innovative sportsbook supplier, has added Formula 1 to its extensive array of betting markets as it continues to expand its services.
The inclusion of the premier motor racing competition will see more than 20 new betting markets added to BETBY’s offering, with the product going live before the upcoming French Grand Prix, with the race taking place on Sunday 24th July.
It comes as F1 continues to experience a huge surge in popularity, with viewership up 56% in 2021 alone, as it reaps the rewards of close partnerships with Netflix and its global expansion.
It comes as BETBY continues to expand its footprint with operators across the globe, as it maintains its strong commercial momentum.
Leonid Pertsovskiy, CEO at BETBY, said: “Formula 1 has experienced an incredible boom in popularity, and we’re seeing more and more casual viewers look to further deepen their engagement with the sport.
“As it is such a data-centric sport, it marries up with our love of data and metrics as well, and we think it’s a perfect addition to our sportsbook. We’ve got an exciting roadmap of products and markets ahead, and look forward to seeing how fans respond to our F1 offering.”