Die Bayerische extends main sponsorship agreement with BIG

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The German insurance group die Bayerische has been acting as BIG’s official insurance partner since 2021. After two already very successful years together, the partnership will be extended and comprehensively expanded until the end of 2024.

Since 2021, die Bayerische has been successfully pursuing its path in esports with BIG. Together, they have already celebrated high-profile successes during this time: Championship titles in the German Strauss Prime League and top placings on the European stage (EU Masters) are among the achievements so far. Most recently, BIG‘s League of Legends team achieved a strong placement with a third place finish in the Strauss Prime League’s Spring Split. In addition to sporting successes, one focus of the partnership has also been on promoting fan relations, which was reflected in a player jersey designed by the community for the League of Legends team.

With the arrival of 2023, this successful partnership will now be extended again for another two years. In the future, die Bayerische will not only support the BIG League of Legends Team as a main partner, but will also extend its commitment to the BIG Chroma Team – also in the form of a main partnership. The focus in this area is to pave the way for tolerance and diversity in esports. In addition, the BIG Trackmania drivers will also be supported by die Bayerische in the Trackmania World Cup as a partner.

The extension of the partnership by two years reaffirms the joint commitment to a long-term and successful collaboration.

“BIG is the perfect partner for our sponsorship goals. A great, professional team with whom we work creatively on all levels. I am delighted about this contract extension and the associated further intensification of our partnership. We are enthusiastic about the success of esports and in order to set yet another milestone here, we are expanding our commitment to include the BIG Chroma team,” said Martin Gräfer, the board member of die Bayerische responsible for marketing.

“I am delighted that we are now extending our partnership with die Bayerische for another two years after the start in 2021. It’s a great vote of confidence and a strong sign of the successful cooperation in the past. In addition to the main partnership of the BIG League Of Legends team, die Bayerische will now also appear as the main partner of the BIG Chroma team and support our efforts for more tolerance and diversity in esports in the long term. In addition, die Bayerische will act as a partner for our two Trackmania professional drivers in the upcoming Trackmania World Cup. Together with the entire BIG team, we are looking forward to the next two years 2023 and 2024 together with die Bayerische and thank them for their ongoing support!”, says Daniel Finkler, CEO Bigleet GmbH – Berlin International Gaming (BIG).

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