Tag: Gaming

Community. It’s a powerful force that drives the gaming industry today, and at Roobet, we understand its significance.

As a marketing professional, I recognize the impact of community building in all aspects of life, both online and offline. It’s fascinating how people with shared passions come together, forming bonds and experiencing the joy of connecting over common interests.

Roobet was built by gamers, for gamers, and the evolution of the industry has been tremendous thanks to innovation and technological advancements. From humble beginnings of offline single-player games to the advent of online gaming with chat functions, we are now on the brink of a new era—the Metaverse. This concept of a shared virtual universe presents immense opportunities for the gaming community and industry to forge ahead and make waves.

Statistics show that gaming is a predominantly social activity, with a recent study showing that 78% of players see video games as a means of building relationships with like-minded individuals. This social aspect resonates strongly with Roobet, a company that was founded by a group of friends who initially bonded over playing CS:GO and subsequently ventured into developing products around the skins economy. As the social dimensions of gaming continue to grow through online competitions, streaming, chatrooms, and digital goods trading, so does the desire for the gaming experience to reflect this camaraderie.

Gone are the days when games were dismissed as mere escapism from reality. They are now poised to become an integral part of people’s daily lives, just as casual as meeting friends for dinner or hanging out at a club. Games and the Metaverse provide an alternate space where the limitations of the physical world no longer apply. Users can interact remotely, explore new places within the virtual universe without travel time, and enjoy limitless possibilities.

According to EY’s Gaming Industry Survey 2022, 97% of respondents believe that the gaming industry is at the core of the Metaverse. It’s intriguing to realise that the foundations of the Metaverse are rooted in Massive Multiplayer Online (MMO) worlds like World of Warcraft—spaces that gamers have been exploring for years, building communities and driving technological and ideological advancements.

At Roobet, our mission is to transform digital entertainment. Nothing is off limits as we try to achieve this – and one thing we’ve spent time considering is taking a leap (or, more aptly, a hop) into the Metaverse, keeping our core values of community, innovation, and adventure in mind. As a company that puts gamers at the forefront, we strive to create a safe and inclusive space that prioritises the needs and desires of our community, offering them the best experience possible.

The Metaverse has the potential to provide so many benefits. It provides a platform for multi-user functionality, enabling gameplay, social interactions, and even virtual parties. It unlocks vast opportunities for creativity and self-expression, and it operates in a decentralized manner, ensuring that no single entity has complete control. Most importantly, it introduces the concept of true ownership, where players can trade, earn, or purchase in-game assets that are undoubtedly theirs.

Imagine walking into a Metaverse-based casino, gauging its liveliness, and seeing if your friends are around, just like you would in the physical world. The thrill and serendipity of real-life outings are mirrored in the Metaverse, from planned meetups to unexpected encounters.

This level of peer-to-peer interaction and autonomy surpasses what was previously possible in pre-Metaverse games. The depth of community engagement and interaction offered by the Metaverse is undoubtedly one of its most appealing and pivotal aspects, whether you’re a novice gamer or a seasoned veteran.

Our aim is to provide the Roobet community with opportunities to participate in the Metaverse as intensively or casually as they desire. We could offer extensive personalization features, ensuring individuals can express themselves within the virtual realm, all crypto-backed security of their transactions and progress.

Before we know it, engaging with friends in the Metaverse may become as natural and effortless as our current social interactions. And rest assured, if Roo has anything to say about it, it won’t be a dull experience.

At Roobet, we’re excited about the possibilities the Metaverse holds, and we’re committed to being at the forefront of this dynamic evolution where technology, community, and marketing converge to shape the future of gaming.

The Legend of Zelda: Tears of the Kingdom is already being hailed as the best Nintendo Switch game ever. The sequel to the popular Breath of the Wild game has been highly anticipated by longtime and brand-new fans around the world since its announcement at E3 2019.

The game was released on May 12th, and the reviews describe it as “a new kind of magic” and “a masterful adventure.”

To celebrate this momentous release, UK tech retailer Currys has harnessed the power of AI to re-imagine the much-loved (and hated) characters of the franchise in real life, with some stunning, and disturbing, results.

1.    Link: Champion and Knight of Hyrule

Link, with his trademark pointy ears and blonde hair, translates well into real life. In ‘Breath of the Wild’ he sports many different outfits, but his most notable colours are definitely his Breath of the Wild champion tunic blue and his ‘Ocarina of Time’ green.

2.    Princess Zelda

Princess Zelda is seen mainly in memories during ‘Breath of the Wild’, due to being trapped in the castle holding back Calamity Ganon for 100 years. Although Zelda can be seen wearing a variety of outfits in the game her official art, her amiibo, and many of the memories/cut scenes in which she is present show her in a blue adventuring outfit.

3.    Ganondorf

For the duration of ‘Breath of the Wild’ the boss is Calamity Ganon (or simply Ganon), a primal evil that has appeared throughout Hyrule’s history. Ten thousand years before the events of ‘Breath of the Wild’, he appeared to ravage the world. However, the main and consistent antagonist of the franchise in human form is Ganondorf and he has been presented as everything from a simple monster to a powerful warlock across the games.

4.    Beedle

From his enthusiastic “Wow!” when you sell him items to the ability to knock him off his feet by bumping into him and his huge backpack, Beedle is a staple of ‘Breath of the Wild’ and is rumoured to be returning for ‘Tears of the Kingdom’ too. He is a merchant who has featured across many of the Zelda games.

5.    Lady Riju, Chief of the Gerudo

Lady Riju is the young chief of the Gerudo, based in Gerudo Town. This place is full of Amazonian-esque women, who do not allow Voes (also known as men) into their town, forcing Link to disguise himself as a Vai (woman). This is likely due to the fact the last male Gerudo leader was Ganon himself. Lady Riju is a young leader, taking her mother’s place after her untimely death.

6.    Sidon, Prince of the Zora

Sidon, the Prince of the Zora, makes his first Zelda franchise appearance in ‘Breath of the Wild’. He helps Link take back the Divine Beast Vah Ruta, and he is also rumoured to appear in ‘Tears of the Kingdom’. The Zora are aquatic folk who possess fish and amphibian-like traits, including fins, webbed feet, and gills, which allow them to swim and thrive underwater.

7.    A Bokoblin

Bokoblins are a standard enemy in the Zelda franchise and can be seen in various colours across the ‘Breath of the Wild’ map. They have instantly recognisable big ears and a pig snout.

8.    ChuChu

ChuChu is a gelatinous enemy which has many forms. The normal guise is blue but there are also ice, fire, and electric ChuChu which emerge from the ground in the relevant regions of ‘Breath of the Wild’.

Entain, the global leader in sports betting, gaming, and interactive entertainment, launches a new film today with CBS News, as part of the outlet’s Innovators and Disruptors campaign. The film can be viewed here.

The film encapsulates how Entain innovates to provide moments of excitement for its customers around the world, keep players safe and protected through its industry-leading Advanced Responsibility & Care™ programme, and revolutionise the sports betting and gaming industry for the future, by exploring new realms of entertainment like esports wagering. It features interviews from the following Entain spokespeople:

• Dominic Grounsell, Chief Commercial Officer
• Grainne Hurst, Group Director of Corporate Affairs
• Justin Dellario, Managing Director – Esports
• Leo Walker, Transformation & Experience Director – Retail

The worlds of sport, media, technology, and entertainment are converging to create a new landscape and opportunities for both the sports betting, gaming and interactive entertainment industry, and Entain. This film showcases how Entain is leading the change, doing the right thing for its customers, and shaping a new world of entertainment.

Pragmatic Play, a leading content provider to the iGaming industry, has set up a titanic battle in Zeus VS Hades – Gods of War™, with players deciding how volatile the action gets.  

Zeus VS Hades – Gods of War™ is an epic 5×5, 15-payline Slot that presents players with a choice between two game modes: Olympus and Hades. Players can switch from one mode to the other at any time in the base game to experience two vastly different gaming worlds. 

The volatility is high in Olympus, where Zeus is accompanied by Pegasus, eagle, helmet, and cup symbols. In this welcoming, ethereal realm filled with soft blue lights and the occasional flash of lightning, players can expect more frequent entry to free spins. 

The volatility is very high in Hades, where the god of the underworld himself is joined by Cerberus, phoenix, and fiery helmet and cup symbols. In this harsh, foreboding realm filled with flickering flames and glowing embers, players will be hoping to unearth the bigger win potential it holds. 

In both game modes, expanding wild symbols – the thunderbolt in Olympus and bident in Hades – can hit in the base game or free spins to expand the entire reel and apply a multiplier of up to 100x the bet. In Hades, an expanding wild is guaranteed in free spins. Whether playing in Olympus or Hades, expanding wilds are key to unlocking the max win of 15,000x.  

Zeus VS Hades – Gods of War™ builds on a popular game theme previously explored by Pragmatic Play in the multi-award-winning Gates of Olympus™, and it follows recent hits such as Jewel Rush™, Lamp of Infinity™, and Diamonds of Egypt™. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Built around changeable volatility levels, Zeus VS Hades – Gods of War™ is a standout game that introduces player choice to Pragmatic Play’s award-winning Slots portfolio.  

“Not only can players switch between the volatile world of Olympus and even more volatile Hades whenever they like, but they will also experience different gameplay in the process – everything from how the game looks and sounds to how it plays. With wins of up 15,000x available, we hope players enjoy this epic battle of the gods.” 

Pragmatic Play currently produces up to eight slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API. 

Artificial Intelligence (AI) is no longer just a buzzword. It has become a powerful tool that has the potential to disrupt and revolutionize dozens of industries, and iGaming is no exception. B2C operators are already exploring ways to incorporate AI into their operation, and B2B platform providers need to keep up with the growing demand for these technologies. Lion Gaming has explored 7 areas where iGaming software providers can start incorporating artificial intelligence to take their platforms to the next level.

1. Personalized Gaming Experiences

AI offers a personalized gaming experience to players by analyzing data and player preferences to provide recommendations on games. This not only enhances the overall gaming experience but can help increase player retention. By leaning on AI, providers can enable operators to remove some of the guesswork for their players, getting them into the game faster and keeping them engaged for longer. Personalized recommendations can also be used to offer curated promotions and bonuses to players, improving retention building initiatives. By leveraging AI to analyze player data and preferences, platform providers can facilitate more engaging playing experiences and gain an edge in the market.

2. Fraud Detection and Prevention for Gambling Software Providers

AI can detect patterns of fraudulent behavior and prevent fraudulent transactions from occurring in online casinos. By analyzing large amounts of data, AI can flag potentially fraudulent activity such as multiple accounts associated with the same IP address or credit card, or unusual patterns of betting behavior. Many KYC and AML services offer these services, but by leveraging AI to protect the integrity of online casinos, platform providers can help operators build trust with both players and regulators.

3. Customer Support

AI-powered chatbots can be used to provide 24/7 customer support to players. Chatbots can help players with common queries without navigating away from the page they’re on. Furthermore, chatbots can be used to gather feedback through surveys and questionnaires to analyze player behavior. AI-powered chatbots also have the ability to converse in many different languages, and engage in multiple conversations simultaneously. As a result, AI’s presence in iGaming will push the evolution of chatbots even further, and a platform provider’s ability to integrate this technology into operator sites will give those operators a competitive edge.

4. Responsible Gambling

Everyone knows how important responsible gambling measures are online in the iGaming industry, and software providers need the means to provide a safe and enjoyable experience on the sites they support. AI can help software providers promote responsible gambling by detecting and analyzing player behavior. AI can detect any signs of problematic patterns, such as excessive spending or prolonged gameplay sessions, and provide recommendations based on this data. This information can then be used to provide support and guidance to players who may be at risk of developing problematic gambling habits. In the future, AI technology will be able to reach out to at-risk players without manual intervention from operators.

5. Adaptive Marketing

We’re already seeing operators create marketing promotions based on player behavior and demand. AI technology can help supercharge these efforts by optimizing delivery of the right promotions to the right players at the right time. Marketing and advertising can be sizeable expense; AI can help mitigate some cost by making campaigns more efficient.

6. AI, VR and the Metaverse

As VR becomes an increasingly disruptive technology in the iGaming space, AI will be needed more than ever to enhance player experience. AI algorithms can help create more realistic avatars, create an infinite combination of avatars for players to choose from, and allow interactions with them to be more authentic and immersive. Furthermore, AI helps boost security in the metaverse by detecting fraudulent behavior and potential cyber attacks.

7. Compliance and Regulation

Compliance and regulation are arguably the two most important aspects of the online casino industry, and AI can help gambling software providers stay compliant with regulations and ensure that their operations are legal and transparent. As previously outlined, AI can be used to monitor transactions and detect any suspicious activity that may be related to money laundering or other fraudulent activities. Finally, AI can be used to detect instances where online casinos are failing to meet the requirements of the jurisdictions they operate in, and even predict when an operator will be at risk of breaches before they happen.

While “disrupt” may not be the right word, AI certainly has the potential to enhance core aspects of a platform provider’s offering. Providers who can successfully leverage AI will be far better positioned to provide operators with the tools they need to succeed in this space. If you are interested in integrating the latest technologies into your iGaming platform, look for a provider that shares the same innovative mindset as you. The key is to look for providers who are pushing the boundaries of what a platform can do, while integrating traditional gaming technologies to create a comprehensive offering.