bad-fox-studios’-mosh-super-squad-hits-pc-early-access-on-the-25th-of-june-across-steam-and-the-epic-games-store

Bad Fox Studios’ MOSH Super Squad Hits PC Early Access on the 25th of June across Steam and the Epic Games Store

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Squad up and duke it out in a manic-strategic battle for domination. Tactics, teamwork and twitch reflexes are vital to claim victory, with top-down shooter controls to master, a diverse roster of troopers to choose from, and a myriad of map shaking abilities to fire off.

Bad Fox Studios are pleased to announce their Free to Play game Super Squad will be blasting into Early Access on the EPIC Games Store and Steam on the 25th of June. Super Squad’s entry into Early Access also heralds the birth of a new genre: the team-based Multiplayer Online Shoot-‘Em-Up, or MOSH. Part RTS strategy, part MOBA twitch shooter, all MOSH. To claim victory, you’ll have to think like a general but fight like a trooper.

Join the Cosmic Chaos!
Soldiers, aliens, pirates, and more collide when military experiments on a mysterious meteorite tear a rift in the fabric of reality. Portals appear throughout the universe, sucking up troopers from across time and space to face off in feverish 5 v 5 battles for domination.

Dodge Faster, Shoot Faster, Think Faster
Whether hunting for missile keys to bombard the enemy stronghold on Military Base, warping to New Mars to assault the enemy mothership, or keeping it classic and going head-to-head in the upcoming Team Deathmatch mode, smart team composition, slick co-operation and laser accurate skill shots are the ways to win.

What to Expect
Super Squad will release into Early Access with 12 playable troopers to choose from, 8 maps to traverse, and 2 modes to battle through. You can either purchase access to all troopers present and future with a Superpack, or simply jump in with the 6 free troopers that will be on rotation every 2 weeks. 2 new troopers will also be added to the roster monthly, giving players new playstyles to master, re-invigorating the team composition meta, and keeping the action fresh.

The Bad Fox Philosophy
Player-focused design is at our core and we are committed to ensuring Super Squad is fun for everyone, regardless of their decision to spend money on the game. That means unlockable content at a fair price, absolutely no pay-to-win mechanics, and our ongoing support for competitive play.

A Huge Thank You to all our Beta Troopers!
After rounding out over a year of beta testing with a series of beta weekends and a 54 hour(!) long stream, everyone at Bad Fox would like to send a huge thank you to the thousands of troopers who logged in and squadded up for the first time. You have been crucial in refining Super Squad from controlling multiple troopers in the beginning, right down to the current build. We can’t wait to continue the journey with you as Super Squad continues to grow and evolve!

Super Squad launches into Early Access on Steam and the Epic Games Store on the 25th of June.

yoyo-games-launches-fire-jump-–-a-new-game-making-drag-and-drop-tutorial-for-gamemaker-studio-2

YoYo Games launches Fire Jump – a new game-making Drag and Drop tutorial for GameMaker Studio 2

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New tutorial introduces hobbyists to the basics of GameMaker’s intuitive Drag and Drop system to create their own infinite platformer game from start to finish

YoYo Games today announced the launch of Fire Jump – a new game-making tutorial designed to introduce new users to the basics of GameMaker Studio 2, the world’s leading 2D game development engine.

Designed specifically for those with little or no game design experience, Fire Jump features a step-by-step guide to making an infinite platformer game, primarily using GameMaker’s easy-to-use and intuitive Drag and Drop (DnD) system.

In Fire Jump, players control an intrepid fireman on a mission to rescue civilians from a burning building. As our hero leaps vertically from window to window, he must rescue civilians whilst trying to avoid those windows which are on fire.

Explained in an easy to understand manner, the free tutorial includes four tutorials plus a wealth of supporting materials, teaching new users how to make a playable character, generate infinite obstacles, build a solid game loop along with menus and much more. There is also enough useful information for intermediate users to enjoy as well.

The launch of Fire Jump tutorial follows the recent release of Little Town, a major new game-making tutorial designed to teach students the fundamental principles of game design with GameMaker Studio 2.

You can download the Fire Jump tutorial by visiting https://www.yoyogames.com/en/blog/fire-jump-tutorial.

Stuart Poole, General Manager, YoYo Games, said: “With Drag and Drop, absolutely anyone can make an impressive game without writing code – all you need is imagination.

“This is why we’re extremely excited to be launching Fire Jump – our latest high-quality step-by-step DnD tutorial, designed to quickly get hobbyists up-to-speed with the core functionality of DnD and GameMaker Studio 2 while hopefully inspiring them to create their own amazing games.”

the-favourite-video-games-from-across-the-world

The Favourite Video Games From Across The World

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  • The number one video game in the world is Tomb Raider, now with over 20 games available on over 10 different console types.

  • Tomb Raider’s biggest fans are in Germany, France and Hungary.

  • Grand Theft Auto and Fortnite score second and third place, with GTA being the number one game in both Asia and Africa.

  • Bioshock is crowned the UK’s favourite video game, having been the most popular in Belfast, Bristol, Glasgow and Sheffield.

A new study by airsoft company Patrol Base has discovered the world’s favourite video games. The research looks in-depth at video game archives across 75 countries to uncover the most popular games across the globe.

Reviewing monthly searches, Patrol Base has ranked not only the best games on the globe, but also the most popular games in each continent, the most liked gaming genre, and even the UK’s favourite video games by city.

Out of a total of thirty different games reviewed across six continents, the number one game is action-adventure classic, Tomb Raider. It scored the most first place results compared to every other game; taking gold in ten out of 75 countries including Germany, France and Hungary.

Top Ten Favourite Global Games

  1. Tomb Raider
  2. Grand Theft Auto
  3. Fortnite
  4. Resident Evil
  5. Call Of Duty
  6. World of Warcraft
  7. The Last Of Us
  8. FIFA
  9. Hitman
  10. Minecraft

A firm favourite, Tomb Raider is also the most popular game in Europe, whilst Call of Duty conquers North America. Resident Evil takes the crown in South America, of which interest in the horror-themed game had been the highest in three out of the nine countries reviewed.

The Favourite Game Per Continent

  1. Europe – Tomb Raider

  2. North America – Call Of Duty

  3. South America – Resident Evil

  4. Asia – Grand Theft Auto

  5. Africa – Grand Theft Auto

  6. Oceania – Spyro

Unsurprisingly, first-person shooter (FPS) and action-adventure games came joint first in the race for the most popular gaming genre worldwide. Action-adventure games in the top ten included Tomb Raider, GTA, The Legend Of Zelda and God Of War. Flying the flag for FPS are Call Of Duty, Battlefield, Halo and BioShock.

Top Five Game Genres Worldwide

  1. Action-Adventure

  1. First-Person Shooter

  1. Platformer

  1. Role-Playing Game

  1. Survival Horror

In a strange twist of fate, the 2013 released video game BioShock proved to be the most popular game in the United Kingdom, having been a solid favourite in cities including Belfast, Bristol, Glasgow and Sheffield. Despite not having released a game in eight years, the franchise still racks up a huge 32,000 searches per month, with BioShock: Infinite receiving an additional 21,000 searches.

nazara-to-acquire-middle-eastern-game-publisher-publishme

Nazara to acquire Middle Eastern game publisher Publishme

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Nazara Technologies Limited an India based, diversified gaming, gamified learning and sports media company today announced that it has signed a binding term sheet to acquire a majority stake in Arrakis Tanitim Organizasyon Pazarlama San. Tic. Ltd. Sti. (Publishme) the largest mobile game publishing agency in the Middle East and Turkey. Nazara will invest an approx. amount of Rs. 20 Cr for acquiring 69.82% stake by way of primary and secondary transaction through its subsidiary.

Publishme is a full-service games marketing and publishing agency which works extensively with gaming publishers in Turkey and the MENA region. Nazara’s offerings are already present in India and across emerging and developed global markets such as Africa and North America. With this acquisition, Nazara expands its international footprint in the freemium segment. Nazara will aim to build local execution capabilities cutting across key growth segments namely, freemium, gamified learning and esports.

Publishme CEO Özgür Özalp says, “We are delighted to join Nazara and lead the company’s foray in the MENA region. MENA is one of the fastest growing gaming markets, with an estimated market size of $4.8bn and has over 160mn gamers in the region (of which 100mn are mobile gamers). Our alliance with Nazara offers a unique blend of network, global reach and local capabilities to further the growth of the gaming industry in the region. With this, Publishme, will become a full-fledged publisher in the MENA region.”

Says Nazara Founder & Jt MD, Nitish Mittersain “MENA is a key geography for us and this acquisition will help us in establishing ourselves as a key player in the region. We are excited to have someone with deep regional knowledge and capabilities like Özgür and his team join the ‘Friends of Nazara’ network”

The ‘Friends of Nazara’ network comprises of established gaming companies in which Nazara holds majority stakes and works actively with existing founders and management teams to rapidly achieve scale. These companies include Nodwin Gaming and SportsKeeda in esports. Next Wave Multimedia, developer of World Cricket Championship (WCC), the largest mobile-based cricket simulation game and Paper Boat Apps, developers of the popular gamified learning app Kiddopia.

playrix-launches-manor-matters-on-appgallery-following-previous-partnership-success

Playrix Launches Manor Matters on AppGallery Following Previous Partnership Success

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Following the roaring success of both Gardenscapes and Homescapes on AppGallery, Playrix returns with more delightful brain-teasing gameplay for Huawei’s growing audience. From 15th June onwards, Manor Matters, another popular game from Playrix, will be available to AppGallery users.

Manor Matters invites gamers to explore the old and abandoned Castlewood, inspecting and renovating rooms to uncover the secrets within hidden objects. As well as testing your detective skills and teasing you with an intriguing storyline, Manor Matters is designed to inspire creativity alongside its addictive-style gaming.

What inspiring is that Manor Matters brings exclusive gifts to celebrate its launch on AppGallery; players will be able to redeem gift packs from launch, containing 500 coins and 50 energy units. Coupons which provide a 70% discount [1]on the Playrix Basic Pack will also be available at launch meaning gamers can access more gameplay for less.

New gamers can experience a truly immersive Playrix experience by making the most of the offers available, using coins to jump ahead and energy units to run additional search scenes without having to wait for it to replenish. Both offers are simple to download and available directly from the Manor Matters page within AppGallery. For an even richer Playrix experience, gamers in Europe can claim additional Golden Ticket vouchers at the start of every thematic Season Challenge. Golden Tickets are not only available for Manor Matters, but also for Gardenscapes and Homescapes as well. Through AppGallery, users who have achieved level 30 or higher can purchase the Golden Ticket at 4,50€, a whopping 80% savings off the usual price of 5,49€.

“We are thrilled to have the chance to offer our well-loved Manor Matters game to more gamers around the world through our partnership with AppGallery. Having previously seen the successful launches of both Gardenscapes and Homescapes, we are excited to see the how Huawei gamers respond to the new gameplay options and look forward to hearing of their experience,” said Maxim Kirilenko, Chief Business Development Officer at Playrix.

Following the successful Playrix launches so far, with both Gardenscapes and Homescapes reaping the benefits of AppGallery’s expanding audience, fans of the well-known restoration challenges can expect to see much more in the coming months.

Huawei Offers Technology Support to Partners

As one of the fastest-growing global app marketplaces, Huawei’s partnership with Playrix has provided the strong operational support it needed for each launch – releasing both Gardenscapes and Homescapes within just a few months. Manor Matters is another quality example of how a game can leverage Huawei’s HMS Core, integrating with the IAP kit to ensure a seamless payment experience for both users and developers.

“Huawei’s support and guidance throughout the launch process and beyond has been brilliant. We’re excited to be able to launch another one of our popular games on AppGallery because of it,” said Maxim Kirilenko, Business Development Officer at Playrix.

pollen-vc-launches-first-live-lending-facility-for-app-and-game-makers

Pollen VC launches first live lending facility for app and game makers

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Fintech lender Pollen VC, a leading provider of credit facilities to app and game developers, has expanded the amount developers can borrow to up to 4x their monthly revenues. Pollen VC’s data driven credit models now have a more granular view of how revenue is generated over time, enabling them to expand credit lines based on live performance metrics. Access to additional capital via a transparent revolving credit facility enables developers to supercharge their growth without relying on venture capital or revenue based loans.

In contrast to the increasingly ubiquitous revenue-based lending (RBL) approach, Pollen VC provides a flexible line of credit that is based on a live picture of a developers accounts receivable (AR), plus an estimate of the residual value remaining in live user cohorts. The company had previously provided pure AR financing, but with the addition of the ability to borrow against the value of existing users combined into one simple facility, it’s now possible to borrow more via this model than through RBL, and with a much more transparent structure.

App and game developers rely on finance to help them market and promote their products whilst they wait to be paid from the Apple App Store or the Google Play Store. With more than $120Bn being spent on apps and games globally, these businesses face cashflow squeezes on a regular basis. Martin Macmillan, CEO & Founder at Pollen VC commented: “Developer revenue isn’t just realised at the point of download, monetization occurs over their consumer’s lifetime usage of the app or game. Our ability to base our lending decisions not just on AR, but also now in a developer’s existing user base is unique and will be a game changer for the industry. The amount of available credit is recalculated on a daily basis so as marketing performance improves, so the amount available to borrow will grow.”

“The revenue-based lending model works well for industries such as SaaS where stable, predictable revenue streams exist. But, in mobile gaming, users can churn much faster, making the model less applicable for the app and gaming sector generally, and opening up both developers and lenders to additional risk if loans can’t be repaid. Our “AR plus residual cohort” model is our take on the revenue-based lending model, but built from the ground up for our vertical” added Martin Macmillan.

At the core of Pollen VC’s vision is improving the financial literacy of developers. All too often developers rely just on equity financing to fuel their growth and don’t consider forms of alternative financing, sometimes needlessly diluting their equity instead of considering more capital efficient funding. Pollen VC has launched a range of resources for the app and game developer community to help them better understand their cash flow, financials and user acquisition metrics. The company’s CFO resources page includes a range of free to access calculators, content and templates to help the gaming and app development ecosystem improve their overall level of financial awareness and make more informed financing decisions.

Looking ahead, Martin Macmillan added: “We have worked with hundreds of app and gaming developers since 2014 and the industry has changed radically since the early days. Our new lending approach provides a breath of fresh air to the industry which will enable gaming and app founders to really understand their numbers and enable faster growth and the ability to scale in a capital efficient way. We will provide developers with greater access to capital and financial knowledge to really transform the industry”.

Pollen VC provides revolving credit lines to game and app developers to help them scale faster. Their finance works alongside venture capital funding as a non-dilutive complimentary funding source. Application criteria: the business must have one or more live apps on the Apple App Store or Google Play Store, $20,000 – $5,000,000 in monthly revenue and 3 months or more of transaction history in its business bank account.

 

pixel-federation-goes-back-to-slovakian-roots-to-ramp-up-its-successful-csr-strategy

Pixel Federation goes back to Slovakian roots to ramp up its successful CSR strategy

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The largest game developer in Slovakia, Pixel Federation, has spent the last 14 years growing successfully, now boasting a staggering €47.8m annual revenue in 2020 and 120 million loyal players across international markets, however it has also consistently dedicated itself to contributing to Slovakia’s development. A strong focus on responsible business strategy has always been key to Pixel Federation’s operations and supporting its hometown of Bratislava was core to the CSR. Pixel rose admirably to the challenge of the pandemic, with focus splitting from its long-standing education and innovative development, towards fundraising resources for frontline workers, and now Pixel is adapting its CSR strategy once again, to focus on the environment.

Actively contributing to the green fight swept the games industry last Summer, with initiatives such as Playing for the Planet and Green Game Jams pointing the spotlight onto the impact gamers and respective developers can have on global issues. A sector heavily scrutinised for its environmental footprint and carbon waste, it was an important step for game developers to take towards counteracting their global footprint and joining together to conserve the environment. For Pixel Federation staff and expansive player communities, doing their bit for the planet continues to be a poignant issue and so the company has pledged to dedicate a large portion of its upcoming CSR to a number of environmental projects.

“Education, the environment, culture and sport are still only an appendix on the edge of many Slovakians’ understanding of life skills. It’s a long-term and unchanged situation in non-strength sectors as they don’t have a quick return on investment. We want to ensure that the Slovakia we leave behind is better than the one we were born into,” says Co-Founder, CSR Strategy lead and CLO, Lucia Šickova.

Breath of fresh air

Pixel Federation is a company rooted in strong community values, and the call from the players and staff was clear; the environment is key to our greater survival, and a worthwhile and meaningful investment. Rolling up its sleeves to get back to its founding roots, the company chose to collaborate with Bratislava city on the 10,000 trees project, the first 12 of which, planted through this green initiative, already stand proud on Šancova Street in Bratislava.

“I see this activity as a partnership with the city. Our motivation is not personal or corporate PR, our motivation is impact and something that will outlive all of us,” comments Co-Founder and former CEO, Šimon Šicko

Alongside dedicating time and funds to the 10,000 trees project, Pixel Federation will also work closely with BROZ (Bratislava Regional Conservation Association) which brings together professional conservationists dedicated to the protection and restoration of rare habitats in the Slovakian mountain range, Little Carpathians. These mountains are victim to extensive felling, often of healthy trees, leaving behind a sparse and barren environment. Funding from Pixel Federation will be used to mark healthy trees for forest rescue and rejuvenation of the local habitat.

With these projects already underway, Lucia is determined that Pixel Federation’s support for wider efforts won’t be fixed, to allow for spontaneous aid where needed. “Our CSR strategy has always been a combination of long-term, consistent support for the projects we believe in, as well as one-time support for efforts we see as an urgent need. In recent years, we have also supported the Kramáre Hospital, the well-known Red Nose initiative, and focused our efforts to fundraise for frontline workers when the COVID-19 pandemic first hit Slovakia,” affirms Lucia.

The results stand firm

At the birth of Pixel Federation’s charitable ventures, the main ambition was to raise awareness of gaming and provide opportunities for young people to encourage fostering creativity and innovative skills, a field that Slovakian education at the time did not consider worthwhile.

Pixel’s first education project was the Butterfly Effect: a unique and highly valued platform across the nation where successful Slovakian digital companies such as Sygic, Leaf, HubHub and Pixel Federation share their knowledge with young people, and the results are impressive. More than 130 programme graduates have successfully created 22 products and produced four new start-ups full of enthusiastic young talent. With long-term financial support from Pixel Federation, the dedicated people behind Edulienka were able to create a standardized education system that focuses on innovative and comprehensive development of 21st century skills in socially disadvantaged children. Distributed amongst a number of schools in Slovakia, Pixel’s time and funds supported this project to ensure the expansion of the first school from 15 to 100 pupils and enabled those from socially disadvantaged families to study.

Pixel Federation also initiated the pandemic driven platform Who will help Slovakia to aid Slovak medical facilities in the face of COVID-19. Together with a number of other parties, Pixel launched a nationwide fundraising project in a record time of just a few days, gaining wider support from several companies including tech giant Amazon, ČSOB Foundation and many others. In total, Who will help Slovakia, headed by Pixel Federation, successfully raised an incredible fund of more than €1.4 million.

There is little doubt that the results Pixel has derived from its dedication to supporting development within Slovakia speak for themselves. The education projects alone have enabled hundreds of students to develop otherwise unattainable life skills and helped transform Slovakia into a gaming industry to be reckoned with.

kinguin-partners-with-popular-gaming-payment-solution-neosurf

Kinguin partners with popular gaming payment solution Neosurf

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  • Neosurf is a popular payment solution within the gaming and esports community

  • Millions of Kinguin customers in five continents can now purchase products on Kinguin.net with Neosurf

  • Neosurf gives users a safe, secure and private way of making payments online

Kinguin, the world’s first digital marketplace for gamers, has today announced a partnership with Neosurf, a world-renowned payments solution provider. Through this collaboration, Kinguin will give millions of its customers in Europe, Canada, Australia, South America and Africa the option to purchase products on Kinguin.net using Neosurf’s prepaid cash vouchers.

Both brands are titans in the games industry. Neosurf is a proven, popular payment solution with the community giving all gaming fans, even those without a debit or credit card, the chance to purchase their favourite software. It has fostered numerous partnerships within esports by partnering with various esports organisations and has recently hosted its own tournament – The Neosurf Cup. The organisation is also partnered with industry experts like ESE Entertainment to create and expand its efforts in esports and games on a global scale.

Meanwhile Kinguin is a global digital marketplace for gamers that sells video games, software and in-game items to users all around the world. It opened its own Esports Performance Center – which was the first professional facility for teams in central Europe – in 2017 and also sponsors leading Polish esports teams Anonymo and devils.one. As well as continuing to dedicate resources to nurturing talent, the brands share similar core values – the ambition to promote inclusivity in gaming and giving more people access to the industry.

Founded in 2004, Neosurf gives shoppers a safer way to purchase online. It enables users to purchase goods without using a credit card or disclosing personal information. It provides significant support to developing countries by offering a variety of services to cash users that allows them to facilitate online payments, prepaid card reloads, money transfers and bill payments.

Neosurf cash vouchers are available at thousands of local convenience stores around the world and customers can pay for the vouchers using cash or card payments. After purchasing a cash voucher, customers will then receive a 10-character voucher code, which can be used to pay online at Kinguin.net with the added security and privacy of a prepaid card.

Chief Commercial Officer at Neosurf, Andrea McGeachin, commented, “The partnership we have established with Kinguin is an important step for Neosurf and one that supports our  philosophy of putting the gaming community at the heart of everything we do. Whether accessing a whole suite of esports through the Kinguin Lounge, or individual offerings from the extensive Kinguin marketplace, Neosurf gamers can now benefit from amazing cash deals. We look forward to the Neosurf and Kinguin relationship going from strength to strength.”

Head of Payments at Kinguin, Faheem Bakshi, said: “Neosurf is a payment solution provider that is embedded in the gaming community, so we’re delighted to give millions of our loyal customers the opportunity to use Neosurf cash vouchers to purchase all their gaming products securely, while also protecting their identity.”

Kinguin.net currently has more than 250 payment methods available globally, including popular payment methods such as global wallets, credit and debit card payments as well as country specific local payment options. Kinguin is among the first game trading platforms to offer BitCoin, Mobile payments and cash payments. Merchants on Kinguin are able to withdraw their earnings using BitCoin. Recently Kinguin expanded crypto payments by Ethereum, Litecoin and Rippl and it is continually working on expanding its list of accepted payment methods to enhance its user experience.

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16-bit platformer Nyanroo The Supercat Wins Fan Favorite Vote Round 11 at the Game Development World Championship 2021!

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Nyanroo The Supercat by small independent Brazilian game studio Golden Shelves Software has won the 11th Fan Favorite Weekly Vote in the Game Development World Championship 2021 (GDWC).

“Nyanroo is a new platform game that pays homage to the 16-bit era. Chosen by a magic cloth you must face a gang of evil dogs trying to conquer the world. Gather different abilities with the help of the Power Yarns scattered through the world to slash and pounce your way through 14 stages and 7 amazing bosses.” The game is available on Steam Early Access.

Golden Shelves Software and Nyanroo move to the Final voting round, to be held at the end of GDWC 2021, and compete for the Crown of tthe Fan Favorite category.

2nd place went to FULL ADHD – Täyttä elämää by Finnish game studio Psyon Games. The game is a choice game that takes the player into the world of a diverse ADHD experience.

3rd place was taken by BURNT ASHES, a first game developed by student team PANOMIXGAMES from Turkey. The game is a 3D first-person horror game where player is a prisoner looking for an escape after falling into a coma.

Congratulations to the winners in and huge thanks to all voters and nominees from the GDWC Team. The GDWC 2021 Fan Favorite category Winner is decided in a series of pre-qualifying votes leading to the Final Vote. Each week nine games are up for a vote and battling for the place in the finals. The latest vote can be found at https://thegdwc.com.

GDWC 2021 Fan Favorite Vote 12 Nominees are:
– Animals vs Zombies by Noob Monkey (Egypt)
– Beach Buggy Racing 2: Island Adventure by Vector Unit (USA)
– Deathero by Savage Studios (USA)
– GeistZeit by Cheremushky Games (Ukraine)
– MONOBOT by DreamSmith Studio (China)
– Mythlink by Home Point Games (USA)
– Shadow Dreams by Khosouf Studio (UAE)
– The Amazing American Circus by Klabater (Poland)
– UNHERD by Happimal (Mexico)

nowgg-launches-mobile-cloud.-brings-gaming-to-the-next-billion

now.gg launches mobile cloud. Brings gaming to the next billion

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Powered by nowCloud OS, now.gg PaaS is already adopted by several leading mobile game developers worldwide

now.gg, the mobile cloud company, today launched a mobile cloud platform for game developers. Mobile cloud Platform-as-a-Service (PaaS) from now.gg drastically changes the reach, potential and business model for game developers by solving for accessibility, shareability and monetization. Already adopted by leading game developers like Perfect World, PerBlue and Lilith Games, now.gg’s mobile cloud aims to revolutionize the way mobile game developers reach new users around the world.

For the first time ever, game developers can deliver the same graphics and high performance interactive play regardless of device, OS or regional constraints through the now.gg mobile cloud. Their gaming communities can play games on any mobile device or OS, share games instantly on social channels they already use and make in-game purchases through payment channels they already have.

Today, almost 40 percent of mobile phones cannot keep up with power gaming and 60 percent of the smartphones in the global market are low- or mid-range and cannot handle compute, storage and performance intensive games. By removing the friction previously associated with mobile gaming, it is now possible to bring the next billion users to gaming.

In addition to bringing the next wave of gamers to mobile, now.gg makes games instantly shareable through the click of a link. Instead of waiting for cumbersome downloads and installs, gamers can immediately share, click and access games. Users simply click the link to instantly play the game and make in-app purchases — no download or install needed until they are ready to commit. They can even play on third-party apps like Discord and Snapchat without leaving the platform. With 1.3 million new users joining social media every day, game developers can reach the next billion mobile gamers as they receive and share their favorite games through their social channels.

Game developers can monetize their new users with the mobile cloud without relying on credit cards. 45 percent of all online purchases are made via digital wallets and this amount is expected to rise to 51 percent by 2024. now.gg gives gamers the freedom to pay through digital payment channels they already have on the cloud, like digital wallets, cryptocurrency or game top-ups. This will enable gamer developers to attract many more new users and to also increase their margins.

Through the cloud deployment of Arm®-based server processors now.gg delivers an exciting new gameplay experience to users and developers that was not possible until now. By serving Arm-native Android or IOS games from AWS Graviton2-powered instances, publishers avoid architecture incompatibility issues, resulting in a seamless end-to-end developer experience. Such instances deliver 40 percent better performance per dollar compared to comparable current generation x86 instances, which can both reduce developer hosting costs and allow them to serve more customers per instance.

“now.gg empowers mobile game developers to acquire an entire spectrum of new users that would otherwise have been constrained by device and app store specs,” said Rosen Sharma, now.gg CEO. “The mobile cloud democratizes access to mobile gaming by removing all friction and device requirements from experiencing a new game. This unleashes an unprecedented new era of possibilities for game developers to acquire the next billion mobile gamers. The next generation of mobile gaming is here.”

now.gg is powered by its proprietary distributed Android stack on Arm-based servers, called nowCloud OS. nowCloud OS allows game developers to easily enable their existing Android apps for the cloud and build cloud native in the future. This lets now.gg adapt to the characteristics of the endpoint, bandwidth, and latency constraints and optimize the cost performance of the cloud. Game developers across the world simply need to host their game on the now.gg cloud and publish the link on their websites to bring global access to their games.

now.gg has built a platform that leverages the global scale of AWS to provide a valuable business model to game developers worldwide. We see this as one of the most exciting use cases of our ARM servers on Amazon Elastic Compute Cloud (Amazon EC2),” said Johan Broman, EMEA Gaming Solutions, AWS. “By leveraging the mobile cloud from now.gg, and AWS Graviton2 instances, game developers can run mobile games natively, encode the rendered graphics and stream the games directly to a mobile device. This allows game developers to provide a consistent gaming experience for all mobile devices and a much more enjoyable and seamless process for the gamers.”

“Data centers running servers powered by Arm-based processors are helping to eliminate compatibility issues for mobile cloud developers, ensuring smartphone applications are readily available in the cloud,” said Eddie Ramirez, senior director of Marketing, Infrastructure Line of Business, Arm. “Through our collaboration with now.gg, we are solving for this new era of cloud-hosted gaming to enable a rich game play experience, while driving more efficient revenue streams for developers and cloud providers.”

“One of the biggest challenges game developers face is appealing to their existing community, expanding their reach, and providing an excellent experience. now.gg revolutionizes gaming by uniquely solving for user acquisition, game shareability and monetization. Regardless of device or location, gamers can now instantly access any game with a frictionless gaming experience, which is an entirely new and exciting concept. In our pilot with the technology, we saw a significant uptick in both acquisition and retention,” said Bai Xue, producer at Perfect World, a leading game developer known for popular games like Perfect World Mobile.

 

now.gg mobile cloud is available for use immediately.