Nordcurrent turns players into fashion designers with UGC marketplace

Reading Time: 2 minutes


Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.

The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.

The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.

Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.

“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“

Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.

Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.

Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.


Paf and Tallink Grupp sign new multi-year agreement

Reading Time: 2 minutes

The Nordic gaming company Paf has signed a new multi-year cooperation agreement with the shipping company Tallink Grupp. The agreement marks the extension of a successful partnership, where Paf will continue to provide gaming entertainment onboard the company’s vessels.

“We are pleased to continue our long-standing history with Tallink Grupp. This partnership is an important step towards further improving the entertainment experience for our customers,” says Lasse Danielsson, Chief Operating Officer Land & Ship.

Tallink Grupp operates several passenger ships in the Northern Baltic Sea region under the Tallink and Silja Line brands.

Renewed gaming experience

Paf will renew and modernise the entertainment onboard Tallink Grupp’s ships, which operate under the Silja Line brand between Sweden, Åland and Finland. The upgrade includes new coinless machines, integrated with screens that further enhance the gaming experience.

“We will implement our ‘Customer Journey’ concept, which will be an important factor in improving the interaction with our players. The concept not only strengthens the gaming experience but also our communication about responsible gaming,” says Christian Lundell, Key Account Manager at Paf.

In addition, Paf will review the possibility of expanding the gaming experience with specific amusement games designed for adults.

Improved responsible gaming onboard

Paf has previously implemented updates that have improved responsible gaming onboard Tallink’s ships operating to and from Estonia. On these vessels, passengers are required to identify themselves with their boarding cards to be able to play on a slot machine.

“Through our cooperation with Paf, we have successfully achieved a higher standard for the gaming activities onboard. We especially value Paf’s work on responsible gaming and the improvements implemented on our Estonian-flagged ships. Our goal is to improve responsible gaming onboard all our ships together with Paf in the coming years,” says Kairi Maidla, Group Entertainment Director at Tallink Grupp.


Nordcurrent Acquires River End Games from Amplifier Game Invest

Reading Time: 2 minutes


Nordcurrent acquires Swedish games studio River End Games, broadening its vision beyond mobile games into PC and console

Nordcurrent acquires River End Games; plans for the release of a brand-new IP the studio has been working on remain unchanged

Developer and publisher Nordcurrent has acquired the Gothenburg-based games studio River End Games as it looks to expand beyond its focus on mobile gaming as part of its growth plans. River End Games is a 17-strong team of highly experienced game developers led by Jonas Nordling, Anders Hejdenberg and Karl Broström, who have worked on AAA games like Battlefield and Need for Speed, smaller award-winning titles like Unravel and have created several original IPs.

River End Games was created in 2020 with investment and support from Amplifier Game Invest, a wholly-owned subsidiary of Embracer Group. For River End Games, essentially nothing will change in the day-to-day business and the studio will continue as usual; the name will remain the same and it will operate as a separate entity from Nordcurrent’s existing offices.

The studio has been working on an as-yet unannounced single-player game for PC and consoles with a strong focus on narrative and world-building, which will be published by Nordcurrent Labs, the publishing arm of Nordcurrent.

“River End Games’ team joining Nordcurrent is a big step in our strategy to expand beyond mobile gaming, where we have had a decade of success with games like Cooking Fever and millions of engaged monthly players,” the co-founder and Chief Executive Officer for Nordcurrent, Victoria Trofimova, said. “There is a lot of innovation happening in the PC and console ecosystem and I’m looking forward to Nordcurrent and River End Games taking an active role in this evolving market.”

Nordcurrent’s aforementioned decade of success has seen its mobile titles be downloaded over 500 million times by players worldwide. The expanding portfolio of games by Nordcurrent includes its flagship Cooking Fever along with Airplane Chefs, Pocket Styler, Murder in the Alps and more.

“At River End Games, we’re a small but passionate group of people who love games and live to create them,” the Chief Executive Officer for River End Games, Jonas Nordling, said. “Our goal is simple: to bring world-class experiences to gamers. In Nordcurrent, we’ve found a kindred spirit and long-term partner that shares our passion. We are very excited about this new partnership and can’t imagine a better ally to help us create worlds and stories that gamers will remember long after they’ve put the controller away.”


Endorphina Partners with Senator Casino

Reading Time: < 1 minute


Endorphina has partnered with Senator Casino in Croatia.

Holding a strong presence in over 27 regulated markets and releasing one groundbreaking slot after the other, Endorphina will help Senator Casino to enrich its game portfolio.

On the other hand, Senator is a leading casino operator with a very strong presence in Croatia that will undoubtedly help Endorphina strengthen its position in the Croatian market.

Rashad Karimov, senior partnership manager at Endorphina, said: “With its decades of market experience, Senator Casino brings its vast knowledge to the igaming industry, and we believe that our diverse portfolio of games such as Chance Machine and Lucky Streak series, as well as our newly released AI-designed Joker RA, will bring a truly epic experience to their players.”

Dražen Jablan, director of Senator Croatia, said: “We are thrilled to team up with Endorphina, whose commitment to innovation and delivering exceptional gaming experiences aligns perfectly with our own values. This collaboration will enable us to enhance our offering and cater to the evolving preferences of our players.”


SOFTSWISS Recognised as Best Sports Betting Provider in the Baltics

Reading Time: 2 minutes


SOFTSWISS, the leading iGaming software provider, is proud to have been recognised as the ‘Best Sports Betting Provider in the Baltics’ at the Baltic and Scandinavian Gaming Awards 2023, confirming its leadership in the region. 

At the core of the award is the brand’s proprietary online sports betting software platform – SOFTSWISS Sportsbook Platform. This state-of-the-art solution enables operators to launch tailored sports betting brands with gamification tools and multiple integration options – via APIs, iFrame, and the SOFTSWISS Game Aggregator. The Sportsbook also provides an array of classic and industry-unique bonuses, including Freebet Booster, Hunting Bonus and Tournament, as well as Lootbox Bonus.

Speaking about the award, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, said: “This recognition is a testament to our unwavering commitment to delivering quality and innovation in the iGaming space. We are grateful to the award jury for acknowledging our accomplishments and, most importantly, I would like to express my deepest gratitude to our incredible team. Their dedication and diligence have been instrumental in driving us to this remarkable achievement.”

Earlier this year, the SOFTSWISS Sportsbook bolstered its offers by integrating the SOFTSWISS Jackpot Aggregator. This groundbreaking move allows operators to launch jackpot campaigns for sports betting operations, setting a new industry standard.

Together with the company’s range of innovative software solutions, the SOFTSWISS Sportsbook will be presented at SiGMA Americas in São Paulo, Brazil, from 14th to 18th June, at stand D80.



SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.


Hipther Takes Networking to the Next Level at MARE BALTICUM Gaming & Tech Summit 2023 with Daytime and Evening Sessions, plus Morning Networking Run

Reading Time: 3 minutes


  • The Agenda of MARE BALTICUM Gaming & Tech Summit is packed with engaging and enjoyable Networking Sessions.
  • Experts from Tech, iGaming, eSports, Blockchain, Artificial Intelligence and Fashion Tech industries have been confirmed.
  • Perks include VIP-style shuttle to the conference hotel from Radisson Blu Latvija Conference & Spa Hotel


The #hipthers are thrilled to announce the list of unique networking sessions that you can take part in as a registered attendee of the MARE BALTICUM Gaming & Tech Summit taking place on 16 – 17 May 2023, in beautiful Riga, Latvia, at the Grand Hotel Kempinski Riga!

Hurry up and get your Tickets Now:

Welcome Drinks and Early Registration

Get an early start on Day 0 (15 May)! Register early and join the hipthers at the Skyline Bar at Radisson Blu Riga on the 26th floor of the hotel to start mingling and networking right away! There are probably many friends waiting to shake your hand. 

Daytime Networking Sessions

On both days (16 – 17 May) seize the opportunity to connect with your fellow attendees and industry experts during the dedicated networking intervals and the complimentary lunch hour!

The Morning Breaks and Afternoon Networking Sessions include coffee, snacks, and some good ol’ fashioned networking. We’re all about creating that instant buzz that only happens at our conferences! Don’t forget to take advantage of the selfie mirror and create some wonderful printed and digital memories from MARE BALTICUM Gaming & TECH Summit 2023!

The Complimentary Lunch Breaks will offer a delicious and nourishing boost of energy to keep you going throughout the panels and to fully enjoy the special Evening Social Gatherings!

The Morning Networking Run:

The energetic, unique networking session that you fell in love with in the Prague Gaming & TECH Summit in March, is back! Once again, pack your running gear and prepare for quality networking that is also good for your body and soul!

On Day 2 (17 May), gear up to kick-off your day by running 5-7 km in Riga with like-minded peers at an easy tempo so you can also network while enjoying the sights.

Evening Networking Sessions:

On both days (16 – 17 May) the hipthers have planned exciting and fun gatherings to help you unwind and up your networking game with entertaining activities and some friendly banter!

Day 1 – 16 May: Karaoke Evening Social Gathering at Friends Club Riga:

You are invited to unleash your inner superstar and join us for a night of karaoke and good vibes! It’s the perfect opportunity to sing your heart out, mingle with friends, and make unforgettable memories. So grab a mic, hit the stage, and let’s make it a night to remember!

Day 2 – 17 May: Blues Evening Social Gathering at Blues House Riga:

Get ready to groove to the blues and make some valuable connections at the same time! Join us for a night of live music, cold drinks, and networking with like-minded professionals. A talented blues band will have you tapping your feet and singing along, while you mingle with fellow attendees and expand your professional network. So come on down, grab a drink, and let’s make this a night to remember – both for the music and the connections you’ll make!

Riga 2023 Speakers

Compliance experts, government officials, C-level executives from the tech and gaming industries have been confirmed to provide insights on various topics, including the gambling industry, blockchain, the metaverse, fintech, AI, ESG, and fashion tech in a series of engaging discussion panels. Be sure to note down your questions and catch up with the experts during the conference’s networking sessions!


Check the Full Agenda Here  |  Register Here


Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, stated about the event: “Finally, our MARE BALTICUM signature summit is back to its origins. We are eager to head back to Riga. It is the birthplace of the conference series in the Baltic and Nordic region. For the past years we toured the Baltic capitals and even went back to Vilnius twice, thus our homecoming is very much awaited by both local and international participants. So, if you haven’t yet registered, now is the time to do it as there are only a few seats left until the event is sold out”.

Snatch the last Combo Pass tickets, which include three nights of accommodation at the official hotel and more, or opt for the Delegate Pass and secure your attendance at the MARE BALTICUM Gaming & Tech Summit 2023! Hurry up! The Hipther Agency’s last event, the Prague Gaming & Tech Summit 2023, was sold out, and unfortunately, we had to turn down late registrants!


Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.

  • To receive constant updates from the HIPTHER network and conference agenda updates, subscribe here:
  • For sponsorship/speaking inquiries, make sure to reach out to Zoltan Tuendik (Co-Founder and Head of Business at Hipther) at [email protected]
  • For media-related inquiries, please contact Maria Arnidou (Event Marketing Coordinator  at Hipther) at [email protected]

MARE BALTICUM Gaming & Tech Summit 2023: Discounts, Sponsors & Agenda Updates

Reading Time: 2 minutes


●     DISCOUNTED RATES are now available until April 30th! Get the Combo Pass that includes 3 nights accommodation at Radisson Blu Latvija Conference & Spa Hotel, Riga, or the Delegate Pass for full access to the two-day programme!

●     We are proud to present our confirmed sponsors

●     The final version of the agenda is no live!


The #Hipthers are delighted to keep you posted on the latest updates of the Baltic region’s most important in-person gathering, the MARE BALTICUM Gaming & Tech Summit 2023, taking place in the Grand Hotel Kempinski Riga.

C-level executives, compliance experts, government officials and influencers from: the iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, FashionTech, and many more industries, will be in Riga between 16-17 May, to meet you and share valuable insights!

Seize this opportunity for quality networking and learning, and the LIMITED TIME DISCOUNTED RATES to join us:

Until 30 April 2023, Hipther offers a Combo Pass that includes 3 nights accommodation at Radisson Blu Latvija Conference & Spa Hotel, Riga, or the Delegate Pass for full access to the two-day programme! Register Now!

In 2023, the 2-day event will feature even more forward-thinking discussions, bring quality compliance reports and share the latest market-related information from Latvia, Lithuania, Estonia, Sweden, Denmark, Finland, Norway, Austria, Germany, Switzerland, and more.

The MARE BALTICUM Gaming & Tech Summit 2023 proudly features:

  • Andrius Gabnys – Founding Attorney at Gabnys.Gabniene
  • Kaido Ulejev – Commercial Director CEECA at Betsson Group
  • Signe Birne – Director of Lotteries and Gambling Supervisory Inspection of the Republic of Latvia
  • Dean Rakic – Chief Scientist at Blockcontrol
  • Anne Veerpalu, PhD – Partner, ATTORNEY AT LAW FIRM at TECH x LEGAL
  • Astra Tikas – Founding Board Member of INO (Internet Native Organization)
  • Daniel Gunba – Founder / CEO of NFT project TRIIONFT
  • Saulius Racevicius – Board Member of the Fintech Hub LT
  • Anna Agu – CEO and Managing Partner at Lex Law Office OU / Director at Lex Law Office LT UAB / Co-organizer of CryptoFin conference
  • Arthur Stadler – Attorney and Founding partner at STADLER VÖLKEL Attorneys at Law
  • Katri Delimoge – Head of People & Culture Cloudmore
  • Merit Leib – Compliance Consultant at LEIB Regulatory & Compliance Risk Consulting
  • Alexis Wicén – CEO and Founder of Unibo and Scatters

…and more!

The Final Conference Agenda is Now Live!

View the Full Programme and Speakers List

Hipther Agency and the hipthers are grateful to the amazing sponsors of the MARE BALTICUM Gaming & Tech Summit 2023:









We are looking forward to welcoming you all to the MARE BALTICUM Gaming & Tech Summit 2023 in Riga, on 16-17 May 2023!

Find out more, view the Speakers List and grab those limited-time Discounted Tickets Now!


Evoplay Bolsters Lithuanian Foothold with 7bet signing

Reading Time: 2 minutes


Evoplay, the award-winning game development studio, has further increased its Baltic presence, thanks to a new partnership with 7bet.

As part of the agreement, the tier-one Lithuanian operator will integrate 50 of the provider’s games to its offerings with more titles coming soon. The regulated market will now benefit from innovative games such as the Fruit Super Nova series as well as the captivating Eleven Princess.

The news of this latest signing comes off the back of a recently announced Uniclub announcement as Evoplay scales up its operations in the area since going live in the region two years ago.

Commenting on the partnership, Vladimir Malakchi, CCO at Evoplay, said: “In keeping with our growth trajectory we are always on the lookout for Baltic operators to help us realise our goals and deliver our pristine slot portfolio to an even bigger audience.

“We are confident our latest partnership will be successful for both as we count another tier-one partner in our growing operator list.”

Gintarė Karvelytė, Product Manager at 7bet said: “Understanding our players needs for forward-thinking games with innovative features, it greatly impacts our decisions when looking for new suppliers. With that in mind, we are delighted to now count Evoplay and its world-class slots to our collection.

“We have no doubt these games will prove as popular with our players as they have with other operators both at home and abroad.”

As a leading iGaming studio, Evoplay enjoyed an outstanding 2022 and won SBC’s coveted Innovation in Casino Entertainment award. The studio also further established its leading credentials by taking home the only two supplier-focused awards available at 2022’s EGR Marketing and Innovation Awards.

As a leading iGaming studio, Evoplay enjoyed an outstanding 2022 and won SBC’s coveted Innovation in Casino Entertainment award. The studio also further established its leading credentials by taking home the only two supplier-focused awards available at 2022’s EGR Marketing and Innovation Awards.


Evoplay boosts Baltic reach in Uniclub Lithuania deal

Reading Time: 2 minutes


Award-winning game development studio Evoplay has further expanded its presence in Lithuania by supplying its innovative slots to online casino Uniclub.

The partnership sees the studio integrate 53 of its most engaging games, including the popular Fruit Super Nova series and immersive Ice Mania release. As part of the deal, Uniclub is set to benefit from some of the market’s most innovative video slots available, which has firmly cemented Evoplay as a leading European gaming supplier.

The website presents Lithuanian players with a diverse selection of games from an extensive line up of industry providers. The operator also offers multiple live betting options, with users able to place bets on a wide range of sports including basketball, football, tennis and e-sports.

Thanks to the partnership, this latest agreement sees Evoplay further strengthen its presence in Lithuania’s developing online market.

The award-winning studio first entered the country two years ago, after obtaining a gaming certification from the country’s certification standard, Gaming Labs International (GLI).

Commenting on the partnership, Vladimir Malakchi, CCO at Evoplay, said: “As a company with global ambitions, we’re always happy to reinforce our foothold and player reach across Europe, delivering some of the best games around.

“The deal with Uniclub allows us to deliver our engaging content to more players in Lithuania and enables us to maintain our impressive commercial momentum. We’re hoping 2023 will be a prosperous year for the company and striking deals like this is a great start.”

Martynas Matulevičius, Uniclub CEO, added: “We’re excited to have added Evoplay’s content onto our online casino. The studio has made a name for itself as one o the best and most forward-thinking suppliers in the industry.

“We pride ourselves in being able to offer immersive and high-quality products to our players, therefore, striking deals with the likes of Evoplay is extremely important.”

As a leading iGaming studio, Evoplay enjoyed an outstanding 2022 and won SBC’s coveted Innovation in Casino Entertainment award. The studio also further established its leading credentials by taking home the only two supplier-focused awards available at 2022’s EGR Marketing and Innovation Awards.


Passport Technology Partners With Olympic Park Casino Estonia to Provide First Quasi-Cash Service in the Baltics

Reading Time: 2 minutes


Passport Technology Inc. (Passport), a leading provider of payment technology solutions for the gaming industry, announced the launch of its CashValet® cash access service at Olympic Entertainment Group’s flagship casino Olympic Park Casino. This represents a significant advancement for the Baltic region, as Olympic Park Casino will now offer the first quasi-cash service of its kind.

“We are always looking for new and innovative solutions to provide our Olympic Casino customers with the highest standard of service across all channels. With the ever-evolving landscape, there is a greater need to integrate online and land-based operations,” said Peeter Tamla, IT Director of Olympic Entertainment Group. “The quasi-cash solution is ideal for showing our expertise in this field, making our customers’ experience comfortable and convenient and their financial transactions secure while adhering to the highest standards of security and compliance.” As stated by Tamla, many companies offer various services in the payment technology field; however, Passport has established itself as a leading provider for large businesses.

Passport’s CashValet is a premier quasi-cash solution that offers casinos a comprehensive and efficient means of facilitating immediate transactions with maximum approval amounts for patrons and VIP guests. Its level of security, privacy, and regulatory compliance ensures that both employees and patrons of Olympic Park Casino can experience the latest innovative technology.

“Passport Technology continues to set the standard for product innovation and market expansion,” said Helen Bowditch, Vice President of Business Development at Passport. “We are honored to have the opportunity to partner with Olympic Entertainment Group and are thrilled to introduce the Baltic region to the industry’s most advanced quasi-cash service for brick-and-mortar casinos.” The partnership with Olympic Entertainment Group will allow Passport Technology to expand its reach in the market and offer its cutting-edge payment technology solutions to a broader audience.

CashValet offers a range of features such as real-time reporting, dynamic fee structures, free play credits, responsible gambling features, self-exclusion options, and enhanced privacy protocols. As the premier provider of payment technology solutions, Passport’s CashValet is the only PCI-DSS Level 1, P2PE-certified, cloud-based solution available. It is also available in multiple form factors, including the new wireless device, enabling a wide range of use cases in accordance with jurisdiction and operator requirements.