Pollard Banknote Awarded Instant Ticket Printing Contract By The Danish Lottery (Danske Lotteri Spil)

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Pollard Banknote Limited is pleased to announce that, following a competitive procurement process, it has been awarded a primary contract from Danske Lotteri Spil A/S, Denmark’s national lottery, to supply instant ticket printing and related services. Under this contract, Pollard Banknote will continue to print the Lottery’s instant tickets until July 31, 2025.

This new contract marks the continuation of the strong partnership between Pollard Banknote and Danske Lotteri Spil A/S, which began in 2008. An important commonality between the two organizations is their understanding of the significant role innovation plays in attracting new players and maintaining the excitement of existing players.

As a result, continuous innovation has been a hallmark of this highly collaborative relationship. Many of the Lottery’s most popular games have utilized innovative Pollard Banknote print techniques, such as Scratch Tab, Scratch FX, Eco Scratch ReNew, and neon inks. The Lottery’s holiday games, such as PakkejagtJulekalender, and Den store julekalendar—all printed by Pollard Banknote—continue to be sales-driving perennial favourites in the Danish market.

“We are very happy to extend our longstanding relationship with the Danish Lottery,” said Michelle Annandale, Vice President, International Sales & Marketing, Pollard Banknote. “We are dedicated to supporting the Lottery’s goal of broadening player engagement through the expansion of its instant ticket portfolio with new concepts, as well as the introduction of higher price points that leverage our unique and innovative products.”

“Pollard Banknote has been a great collaborative partner for us. Under this new contract, the Lottery will be able to continue to benefit from the company’s many innovative options that enhance and add value to our instant games and help drive sales and support good causes in Denmark,” said Malene Hyldig, Head of Instant Games, Danske Lotteri Spil A/S. “Additionally, we appreciate Pollard Banknote’s expertise in the lottery industry and particularly in the European market.”

Started in 1949, Danske Lotteri Spil A/S is a subsidiary of Danske Spil A/S and is part of the Danske Spil Group. Lottery proceeds support athletics, culture, health, protection of the environment, and other good causes across Denmark. The Danske Spil Group is 80 percent state-owned, while the National Olympic Committee and Sports Federation of Denmark own 10 percent, and the Danish Gymnastics and Sports Associations own the remaining 10 percent.


Norwegian Gaming Regulator Lottstift Orders BML Group to Leave Market

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The Norwegian Gaming Authority Lottstift has ordered BML Group to stop offering gambling services to Norwegian players.

The regulator has notified the Malta-based group that it found its brands, which include Betsson, Betsafe, Nordicbet, Norgesautomaten and CasinoEuro, were offering gambling and lottery without a licence. It said the group had been using sites with Norwegian names and symbols and had marketed them on Norwegian television.

It said: “Although BML Group’s gambling licence is provided by the Maltese authorities, the illegal gaming offer takes effect in Norway by the company offering the games on the internet, inviting players in the Norwegian market to participate, and allowing Norwegians to register as players.”

“The Lottery Act and the Gambling Act also apply to gambling from abroad when the offer is directed at Norway. The Norwegian Lotteries Authority’s work with the payment service ban has also revealed that BML Group Limited is actively seeking to circumvent the Norwegian ban on arranging payment to and from foreign gambling companies.”

Under Norway’s monopoly system, the state-controlled company Norsk Tipping is the only operator licensed to offer online casino games.

Lottstift added in its letter to BML: “If the illegal relationship does not cease after the decision has been made, the Norwegian Lotteries Authority will consider notifying coercive fines that run until the illegal gambling offer has been rectified or terminated.

“A coercive fine is not a punishment, and the obligation to pay a coercive fine is not depending on guilt, but is triggered when an illegal relationship occurs, and should be set so high that it does not pay financially for the person responsible not to comply with the decision.”


Danske Lotteri Spil CEO Pernille Mehl Announces Resignation

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Pernille Mehl is to step down as CEO of Danske Spil’s lottery division, Danske Lotteri Spil (DLO), after six years in the role. She will leave DLO by November 1 to become chief executive at a technology company.

Mehl said: “I have enjoyed every single day in Danske Spil, so it is with sadness that I have to say goodbye. I feel proud and lucky to have been surrounded by such competent colleagues who together have helped to create a strong business, and I, therefore, feel completely confident about having to play the ball on.

“However, Danske Spil will not completely escape me. The Lotto app and my PLUS subscription will always be an important part of me.”

Group CEO Nikolas Lyhne-Knudsen said: “Pernille, together with her own team and in collaboration across Danske Spil, has delivered an incredibly good effort and impressive results in DLO, which means that today we have very strong and competitive brands within our number game. Solid and modern brands that deliver a high turnover. In addition, Pernille has helped to strengthen our unique culture in Danske Spil.”


Superlotto Games and Finnplay Sign Exciting New Partnership

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Superlotto Games, a games developer and provider with superb credentials in the e-instant and lottery industry, has agreed a new partnership with Finnish iGaming platform provider, Finnplay Technologies.

Finnplay is the leading iGaming platform in Nordics, and the company is always looking for exciting new content to share with its operators. Now, in cooperation with Superlotto Games, Finnplay will be offering high quality lottery products, such as e-instant and live lottery.

Milda Mikelioniene, the CCO of Superlotto Games, believes this partnership will become even more powerful: “We are more than pleased to have reached an agreement with such a strong partner as Finnplay and believe it will bring mutual future prosperity.” Mikelioniene also said, “We do believe that our partnership will be beneficial for both partners, since we will supplement Finnplay content not only with casino slots but also with lottery products such as e-instant and live lottery” she added.

In commenting on the partnership, Brian Forth, VP of Sales and Marketing at Finnplay said: “We are very pleased to bring Superlotto Games onboard our platform, Titan. As a technology provider, it is very important for us to differentiate our platform with the latest and most innovative suppliers. We look forward to helping Superlotto expand its audience of players across all the markets we serve.”

Both companies are thrilled about the new relationship and the opportunity to provide players with once-in-a-lifetime experiences.


Norwegian Government Introduces New Legislation to Crack Down on Unlicenced Operators

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The Norwegian government has introduced new legislation to crack down on unlicenced operators and affiliates promoting them.

The new legislation unifies the country’s previous Lottery Act, Gambling Act and Totalisator Act while maintaining the market monopoly shared by Norsk Tipping and Norsk Rikstoto by “strengthening the exclusive rights model”.

The new gambling law was first proposed in June 2020, before the government notified the European Commission of the proposal in August of the same year.

Minister of culture and gender equality Abid Raja said the law would specifically crack down on operators who are not permitted to offer gambling in Norway.

“I am pleased to finally be able to present the new gambling law, which is a milestone in the government’s work to prevent gambling problems and ensure responsible gambling.

“We are tired of foreign gambling companies that do not respect Norwegian law, and that do not operate with proper accountability measures. Therefore, the new law provides the Norwegian Lotteries Authority with new tools for detecting, reacting to and sanctioning violations of the law.”

Under the new law, marketing gambling without a Norwegian licence is prohibited. The government said that this would apply not only to operators, but also to those who “pass on” customers, such as affiliates.

“Violation of the ban can result in punishment,” the government said.

Furthermore, marketing gambling to children will be a criminal offence, and there is a blanket ban on gambling with credit cards so as to promote responsible gambling habits.

Any operators are also obliged to introduce accountability measures, and any marketing to self-excluded gamblers will be a criminal offence. Marketing must also “not go beyond what is necessary to attract players to the legal gaming offers”.

Raja added: “Things are happening in the gambling field in Norway. The government has worked consciously for many years with gambling policy and this is yielding results.

“Foreign gambling companies and their payment intermediaries are withdrawing from the Norwegian market, their turnover is declining and advertising is no longer as easy to reach.”


Play North joins top operators utilising Neccton’s mentor

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Malta-based company opts for market-leading player protection software for key iGaming brands

Play North has joined Neccton’s roster of top iGaming companies using the company’s celebrated mentor player protection software.

Players of one of Finland’s top iGaming brands, Pikakasino, will now be guarded by mentor’s AI-based solution that analyses player behaviour in real-time to prevent problem gambling habits evolving.

mentor recognises possible problematic gambling behaviour and works to help both player and operator to identify and address the issue.

mentor is a ground-breaking player tracking tool which identifies possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.

Dr. Michael Auer, Director and Head of Development at Neccton, explains: “One of the key tools in the system is using messaging to directly communicate with the player and create a sort of cognitive dissonance, so they can evaluate their own play and make better decisions. Customers who are looked after this way are proven to be customers for longer, with much greater overall value to the operator, without falling prey to the dangerous behaviours of gambling addiction.”

Patrick Azzopardi, Director at Play North added: “We know and we all feel that we have a big responsibility towards our customers, the people who trust us and play at our brands. We constantly aim to provide our customers with one of the simplest, quickest and most innovative online casino experiences possible. We aim to provide all of this while also remaining one of the most responsible gaming operators. We encourage our customers to play and enjoy our sites – as long as they are in control. To further ensure this, we have now partnered with Neccton, who we view as market leaders in assisting us and our customers to identify possible problematic gaming behaviour. A fantastic addition to the many tools we already have in place to ensure that our customers can control their entertainment whenever needed.”


Swedish Parliamentary Committee Terms Minister’s Claims on Casinos Unfounded

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A Constitutional Committee formed by the the Riksdag, the Swedish parliament, has rejected the the claims of Minister Ardalan Shekarabi that gambling at online casinos would have increased during the covid-19 pandemic.

Temporary restrictions were enforced on casinos functioning on several occasions, following the minister’s claim.

The Constitution Committee concluded:

“The review has also included Minister for Social Security Ardalan Shekarabi’s (S) statement on the basis for temporary gambling regulations. It has become clear that the Minister has based his statement on information that does not allow for a definite conclusion as to whether gambling had increased or not. The Minister is responsible for his opinions and also for the information he provides being correct.”

Gustaf Hoffstedt, is the Secretary General of the Swedish Trade Association for Online Gambling (BOS) criticised the minister and urged the government to remove the restrictions:

“Everyone has known that there was no basis for the statement about the alleged increased online casino gambling. It is welcome that the Riksdag’s Constitutional Committee now confirms that. Ministers must have a basis for their statements, it is not enough to say things just because it fits into the policy you want to pursue. The Minister’s statements about the alleged but unfounded increase in online casinos during the pandemic are the main reason why this form of gambling is still subject to very strict temporary restrictions. The next step must reasonably be for the government to quickly end these restrictions.”


Triple Cherry collaboration with Veikkaus!

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Triple Cherry is proud to announce its new partnership with Veikkaus Oy.

Veikkaus Oy started its operations in 2017, it merged into a single gaming company owned by the Finnish State. The Finnish system is based on the exclusive right principle, with the purpose of operating games responsibly and mitigating the possible risks involved in gambling. Veikkaus operates all the gambling games that are offered in Finland. The games fall into three major categories: Lucky Games, Slot Machines and Instant Games, and Skill Games.

The Valencian game development studio will have the honour of developing the greatest video slots for Veikkaus and making them available in the Finnish territory. This means an important commercial opportunity that allows Triple Cherry to continue growing every day.


Svenska Spel Becomes Main Sponsor of Sweden’s National Hockey Leagues

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Svenska Spel, the state-owned gambling operator in Sweden, has become the main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and the Hockey Allsvenskan (HA).

The company singed a five-year agreement which will come into force on July 1, 2021.

Patrik Hofbauer, Svenska Spel President and CEO, said: “As Sweden’s largest sports sponsor from grassroots to elite, we are very happy and proud of the new agreement with SDHL, SHL and HA.

“All leagues see great value in the fact we are now making Swedish hockey more equal. It will strengthen Swedish hockey. The new agreement also focuses on the fact that together with the leagues we can make a major preventive effort to counteract game problems and match-fixing.”

Jenny Silfverstrand, Swedish Hockey League CEO, added: “Svenska Spel has a long-standing and large commitment to Swedish ice hockey. Therefore, it feels very good that we can now once again work together to take Swedish ice hockey forward. We are proud and happy to contribute to a collaboration that invests extra in gender equality in Swedish ice hockey.”


Vita Media Group expands portfolio with the acquisition of Trada Casino

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The Copenhagen-based company, Vita Media Group is excited to announce a new strategic investment with the acquisition of Trada Casino. In a vision of growth and ambition to set new standards in the iGaming community, this move sets a new milestone for the company.

Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal:

“We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”

Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on Trada Casino website are powered through Aspire Global technology.

What differentiates Trada Casino from its competitors is the reputation it enjoys among the players from different markets. Trada Casino has won the Casinomeister Best Customer Service award in 2016, 2017, and 2018, and numerous other respectful awards which make the casino stand out. And most importantly, Trada Casino passed the Pogg audit and got the deposit guarantee seal.

Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve.

“By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”

One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino.

Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.