EAST is a multichain NFT marketplace and ecosystem that prioritizes user experience and specializes in producing fan engagement opportunities. Headlining fashion NFTs on EAST NFT will be Sara Khan, an Indian model, who won the Miss Bhopal title in 2007. Prateik Jain, an Indian model, actor and the winner of Mister World India 2014 and Cindy Sirinya Bishop, a supermodel, actress & host of Asia’s Next Top Model.
The fashion industry is embracing NFTs and blockchain technology, as part of their ambition to improve product knowledge and enhance overall consumer experience. As fashion models, celebrities, artists exhibit their works as NFTs, a profound transition in the global fashion industry is imminent.
Cindy Sirinya Bishop’s NFT series will celebrate the modern woman to promote empowerment. It is based on her creative movement against gender-based violence ‘#DontTellMeHowToDress.’ Partial proceeds from the sales will go towards centres for survivors of sexual and domestic violence.
Sara Khan and Prateik Jain’s collections are due to be revealed later in the year.
NFT art is revolutionary for visual and fine art artists alike to monetize their products. Digital artists have been breaking records since the rise of NFTs in 2021. ArtSmiley has over 1400 registered artists and is a multifaceted community creating an ambiance desired by art lovers. Their aim is to democratize NFT for true Art aficionados.
Sarosh Lodhi and Trikansh Sharma, two award-winning photographers, will also tokenize unique images for collectors soon.
Asian entertainment has significantly influenced the world’s pop culture. In collaboration with Klaytn blockchain, the ‘House of Y’ NFT campaign sees the publication of entertainment NFTs from popular LGBTQ movies and series. The collections include legendary titles such as TharnType 1 & 2, Don’t Say No, Second Chance The Series, and more, for which Thailand is famous. Over 100,000 NFTs will be available as iconic collectibles for fans worldwide.
EAST NFT is also tokenizing assets from International award winning film Bulletproof Anand. Alok Sharma’s short film resurrects the Bollywood gangster trope from the 1990s. The film, which stars Sanjai Mishra, Anshuman Jha, and Jaaved Jaaferi, is a one-of-a-kind tribute to Bruce Lee and Rajesh Khanna’s seminal film.
101 India, a subsidiary of Offbeet Media Group, has been a pioneering digital content brand, producing original tales from all genres. 101 India will tokenize high-class entertainment content on EAST NFT that spans the Indian continent.
Thailand’s most reputable news outlet, Bangkok Post, will celebrate their 75th anniversary by releasing memorabilia NFTs. Rare photo archives containing countless award winning historical visuals will be purchasable on EAST NFT. Anyone can find, collect, and trade historical moments reported by the Bangkok Post’s journalists over generations, whether as photos, cartoons, or graphics.
Cinemaazi is a research center set up by the Indian Cinema Heritage Foundation to document the rich history and heritage of Indian cinema and its people. The Foundation houses an exquisite collection of Indian cinema memorabilia. For wider awareness about the Indian cinema heritage, Cinemaazi will tokenize a part of its collection on EAST NFT.
“Ultimately content is king and the adoption of NFTs in Asia has grown tremendously. Partnering with renowned content and their strong fanbases, the NFT collections are sure to resonate with the global community,” comments Chief Executive Officer, Sithi Srichawla.
EAST NFT is backed by two prominent conglomerates – Fico Corporation and Thoresen Thai Agencies (TTA). They have developed an optimized payment gateway that has made purchasing NFTs super simple, as collectors can pay using fiat money or cryptocurrency. Creators can list their products via auctions, direct sale, raffles, or mystery boxes and receive up to 10% royalty commission after each secondary sale.
“We strive to revolutionize the accessibility and application of blockchain technology and NFTs,” adds Sithi Srichawla.
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