Team Vitality, in partnership with Chiliz, the leading blockchain provider for the global esports, sports and entertainment industries, have announced they will launch a Fan Token on fan engagement and rewards app Socios.com.
The $VIT Fan Token will launch on July 1st, providing a powerful new way for the team to boost its brand on a global scale and for fans all around the world to engage with and influence the organisation. The lifetime supply of $VIT Fan Tokens will be 7 million and they will be priced at €2 each during the initial sale.
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
Since its inception in 2013, Team Vitality has grown into one of the biggest esports organisations in the world and home to some of the industry’s best esports players who compete in the biggest global esports titles. Over the last six months, Team Vitality has continued to build upon its esports legacy, most recently announcing its expansion into Brazil with the signing of Hugo “Dioud” Padioleau as its first official ambassador, and the reveal of its new League of Legends rosters.
Team Vitality will use Fan Tokens to empower their fanbase with a selection of unique and exciting rewards. Fans who purchase $VIT Fan Tokens will have access to exclusive content, activations around Team Vitality players, shop vouchers and also have the opportunity to attend events as special guests. Team Vitality will also host monthly polls where its fans can vote and have a direct impact on key organisational decisions. The subject of Team Vitality’s first poll will be announced very soon.
Team Vitality will become the fifth esports team to launch a Fan Token on Socios.com, joining OG, NAVI, Team Heretics and Team Alliance on the platform. The Socios.com network consists of a roster of 35+ elite international sporting organizations, including world leading football clubs Paris Saint-Germain, FC Barcelona, Juventus, Manchester City, Atlético Madrid and the Argentina national team. Leading MMA organisations the UFC and PFL have also launched Fan Tokens on Socios.com, as will Aston Martin Cognizant and Alfa Romeo Racing ORLEN of Formula One.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of esports and sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide partners with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com will continue its global expansion throughout 2021 and is targeting many more Fan Token with partners from across the world.
Socios.com has multiple office locations around the world and has recently opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will also open a new office in North America in the near future.
“At Team Vitality we’re lucky to have some of the most creative and engaged fans in esports, and we’re always looking for ways to collaborate more closely, and offer them new experiences. Socios.com has a track record of providing an innovative Fan Token platform for some huge sports and esports brands, and we’re proud to partner with them. Our first poll is a very exciting one which we’ll be announcing in the coming days and I can’t wait to see how our fans vote,” said, Nicolas Maurer, CEO, Team Vitality
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said:. “Team Vitality is France’s number one esports organization. They are already an absolute powerhouse of the esports world, but with the launch of the $VIT Fan Token they will be able to expand their reach exponentially, growing their unique, exciting brand on a global scale.
“Vitality have really grasped what Fan Tokens are all about and fans can look forward to some groundbreaking, unprecedented engagement opportunities on the Socios.com app – as well as some really cool rewards too from the moment the Fan Token launches in just a few weeks time on July 1st.
“We now have 5 major esports organizations on our roster, which is definitely a milestone for us, but there is still immense potential for growth in this space, both in terms of activity with our existing partners and new partnerships.”