GambleAware has appointed its communications and engagement director Zoë Osmond to the position of chief executive, replacing Marc Etches.
Before joining GambleAware in 2018, Osmond served as chief executive of the National Advertising Benevolent Society, a national charity that supports workers in media and advertising and then as a partner at marketing consultancy Oystercatchers Partnerships.
At GambleAware, she has led the execution of the charity’s safer gambling and treatment campaigns and has worked with stakeholders in public health, government, media, academia and the gaming industry.
GambleAware chair, Kate Lampard CBE, said: “In the past two and a half years that I and trustees have worked with Zoë, she has demonstrated to us that she fits the criteria we are looking for perfectly.
“Her knowledge and experience of GambleAware means she can hit the ground running, something that is of particular importance when starting a leadership role during a pandemic.
“Her ability to work with a wide range of subject matter experts and her experience of transforming a charity, building businesses, and leading change will be instrumental in taking GambleAware to the next stage in its development.”
Osmond said: “GambleAware is at an exciting moment in its history, and over the past ten years, Marc Etches has done a phenomenal job in leading the charity to this point.
“It is a critical time for the gambling sector and the recent pledge of up to £100m from the gambling industry means this is a significant time to shape and drive forward GambleAware’s vital work and develop its own expertise.
“I am excited by the prospect of transformation and the opportunities now available to GambleAware to work with other organisations to prevent gambling harm and I look forward to taking on the challenge.”
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