LiveScore Group integrate new Superfeed Pre-play football content across LiveScore Media site.

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Spotlight Sports Group (SSG), a world-leading technology, content and media company, has today announced a new Superfeed Pre-play agreement with LiveScore Group. The multi-year agreement involves the launch of pre-match content across 22 different football leagues to their global audience.

Using Superfeed, LiveScore Media customers can now have access to expert betting-led verdicts and insights from the biggest leagues in the world. The new Superfeed integration strengthens the partnership between LiveScore Group and Spotlight Sports Group after the recent launch of Superfeed Racing across LiveScore Bet and Virgin Bet.

LiveScore Group is committed to offering the best customer experience across its brands and has chosen Spotlight Sports Group to be its primary content provider thanks to the group’s proven track record in providing expert betting content across 20 sports. This is evident through the racing agreement providing incremental betting activity for LiveScore Group’s betting brands.

Head of UK and Ireland sales for Spotlight Sports Group, Daniel Smith, spoke about why LiveScore Group chose Superfeed.

He said: “We’ve worked hard over the past number of years to build one of the best football content products in the industry. It’s an exciting opportunity for us to showcase the power of Superfeed football content on one of the world’s biggest football brands. I’m delighted that this agreement gives their huge global audience direct access to our expert football insights and verdicts.”

James McKay, sportsbook director at LiveScore Group, said: ‘’We’re delighted to further extend our Superfeed agreement with Spotlight Sports Group. I’m particularly looking forward to seeing how our dedicated football audience engages and interacts with the vast amount of excellent football content that Superfeed provides. Whether our customers are engaging in the Premier League or the MLS, the consistent quality information they will now experience will be of huge benefit.‘’

Serve impartial, expert betting insights and verdicts across your platform and marketing channels with Superfeed pre-play, making more events matter on your feed throughout the day, across any sport.

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