Partnership sees Genius Sports Group’s official live sportsbook content fuel over 25 Italian sportsbooks via region’s leading betting and gaming platform provider.
Genius Sports Group (Genius) today announced a deal to supply one of Italy’s largest online betting and gaming platform providers, Microgame S.p.A., with official in-play sportsbook content.
The new partnership provides over 25 licensed Italian sportsbook brands operating on the Microgame platform solution, “Intrabos”, with Genius’ renowned and customisable LiveData and LiveTrading services.
Through the partnership, Microgame’s current and future customers will have access to Genius’ official live sports data and pricing, driving fast and reliable in-play betting products for major sports. This includes the English Premier League, Euroleague basketball, LigaMX, NASCAR and a full range of FIBA and FIVB competitions.
Microgame’s broad Italian market customer base includes Goldbet, Betaland and Betflag.
Genius Sports Group was named Italy’s best Sports Betting Supplier at the 2020 EGR Italy Awards.
Jack Davison, Chief Commercial Officer at Genius Sports, said: “The Italian market has been a hub of major investment for Genius Sports in recent years, from hiring, to product development and official rights acquisitions. Partnering with Microgame, another respected supplier in the region, is expected to further our local reach and will enable over 25 new sportsbooks to unlock additional in-play engagement and revenues.”
Marco Castaldo, CEO of Microgame, said: “The partnership with Genius Sports Group is an important step in the continuing development of our sportsbook. Adding the Genius data service will further improve top-quality event coverage for our customers, ensuring a better player experience and additional revenue opportunities.”