NOVOMATIC has won second place in the 18th Austrian Brand Value Awards. This is the second time NOVOMATIC getting the second rank. Red Bull secures the first rank and B2C brand Swarovski comes in third place.
“It fills us with great pride that despite the Corona pandemic we were able to maintain 2nd place in this renowned ranking. After all, with activities in about 90 countries and around 21,000 employees worldwide, a strong and uniform brand presence is essential for our international corporate success,” Johannes Gratzl, Executive Board member of NOVOMATIC, said.
The Austrian Brand Value Study 2021 determined those domestic company brands, which are more than 45% owned by Austrians from the “trend-TOP500 companies with the highest turnover in Austria”. The brand value was determined according to the current international standards ISO 10668 and ISO 20671 and analyses captured more than 180 Austrian brand companies in 16 industry segments. From these, the top 10 were finally selected and published.