Betway Becomes Premium Partner of VfB Stuttgart

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VfB Stuttgart’s official betting partner Betway has extended its contract with the club by a further three years until 2024, thereby joining the ranks of premium partners.

The partnership’s main focus is on clear visibility of the Betway logo at VfB’s home matches at the Mercedes-Benz Arena.

“VfB Stuttgart are one of the most successful football clubs in Germany. We’re very proud to be a premium partner for the next three years. The commitment reflects the ambitions of our brand, as the Bundesliga is recognised around the world as one of the most important football leagues,” Anthony Werkman, CEO of Betway, said.

“Our partnership has proven its worth for both parties, even during a challenging time for football. We’re therefore very pleased that Betway is reaffirming its commitment to VfB and we look forward to a long-term partnership,” Thomas Hitzlsperger, CEO of VfB, said.


Betway Continues Tennis Dominance with the Generali Open

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The Generali Open is the latest tennis tournament to partner with globally recognised online betting and gaming brand Betway.

The tournament takes place in Kitzbühel, nestled in the Alps in the Tyrol region of Austria, with tennis being played between July 24 to 31.

Betway’s prominent branding will be seen both digitally and courtside at one of the ATP’s most picturesque venues.

This announcement follows Betway’s partnerships with a number of famed tennis tournaments including the Miami Open, Madrid Open and Sweden’s Nordea Open. These partnerships continue to showcase the brand as a leading supporter of global tennis.

Anthony Werkman, Betway CEO, said: “We’re proud to be the official betting partner of the Generali Open.

“We’re excited to see the Betway brand at one of the most picturesque venues on the ATP tour.”

Markus Bodner and Herbert Günther, organizers of the Generali Open Kitzbühel, said: “We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to a long and successful partnership at our traditional tournament in Kitzbühel.”



TVBET expands its reach in Poland through agreement with SuperBet

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The B2B provider of live solutions for betting, TVBET, has inked a cooperation agreement with the Polish bookmaker SuperBet. SuperBet’s clients can now benefit from the high-quality TVBET product suite. Three top-notch live games are already available for bookmaker’s clients with a number more on the way.

TVBET is a provider of software services for online and offline betting on a turnkey basis. Since 2016, it offers an alternative for sports fans – betting on live lotteries and card games, which are well known to everybody. The innovation of TVBET is that it has adapted games such as Poker or Keno for the world of online streaming with the ability to bet on the outcome of these games. The main feature of such games is that they are available 365 days a year, 24 hours a day.

This time, TVBET joins forces with SuperBet to expand the presence of its product in Poland via

SuperBet is a bookmaker that started providing its services initially in Romania in 2009. Then, SuperBet began its work in Poland with 48 land- based points. In 2019, SuperBet was allowed to provide its services online, so they started developing high-quality online services for betting.

Today, SuperBet offers many betting options for customers. On the Polish website of SuperBet, bettors can find live bets, many sports such as tennis, football, basketball, handball, esports, virtual sports. Initially, the TVBET offering will consist of 3 games with many more to follow. :

● PokerBet: a popular online game for bookmakers based on the well-known rules of Texas Hold’em Poker. During the game, there are five rounds on which players may place bets: Initial Bet, Pre-flop, Flop, Turn, and River.

● 21Bet (or Blackjack): One of the most popular card games in the world. The attraction of this game is the simplicity of the rules. Two players must score closest to 21, just like in regular Blackjack.

● War of Elements: a simple and fast game where a player should choose whose card will win in the duel – the player’s or the dealer’s one.

Nicholas Yu, Live Casino & Gaming Content Manager at Superbet, has commented: “We see great potential in our cooperation with TVBET, we expect their suite of games to be a hit with our Polish customer base driving customer experience and satisfaction. Superbet is inspired by the new agreement and looks forward to a long-term strong partnership”.



NOVOMATIC Wins Second Place in Austrian Brand Value Awards

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NOVOMATIC has won second place in the 18th Austrian Brand Value Awards. This is the second time NOVOMATIC getting the second rank. Red Bull secures the first rank and B2C brand Swarovski comes in third place.

“It fills us with great pride that despite the Corona pandemic we were able to maintain 2nd place in this renowned ranking. After all, with activities in about 90 countries and around 21,000 employees worldwide, a strong and uniform brand presence is essential for our international corporate success,” Johannes Gratzl, Executive Board member of NOVOMATIC, said.

The Austrian Brand Value Study 2021 determined those domestic company brands, which are more than 45% owned by Austrians from the “trend-TOP500 companies with the highest turnover in Austria”. The brand value was determined according to the current international standards ISO 10668 and ISO 20671 and analyses captured more than 180 Austrian brand companies in 16 industry segments. From these, the top 10 were finally selected and published.


Greentube-owned StarGames live throughout Germany

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StarGames, known in the online gaming industry as the first brand to offer the original Book of Ra to online players in Germany, is now live and available for players to enjoy in the German market.

Players from the whole country now have access to a wide range of content on StarGames, which was acquired by Greentube in 2018. This selection of titles includes famous NOVOLINE titles such as Book of Ra and Lucky Lady’s Charm. The games are available in their original formats on a safe, secure, and entertaining website, and will also be rolled out on StarGames’ app, upon its launch.

The launch has been made possible due to the hard work of the teams at the brand’s owner Greentube, who implemented the requirements of the new Interstate Treaty 2021 and ensured that StarGames meets all Responsible Gaming directives while offering the best player experience. As a result, the site enters the market with a ‘reality check’ functionality, a €1 stake limit per spin, five-seconds spin intervals, cooling-off periods, a monthly deposit limit, stake and time limits as well as a ban on autoplay and progressive jackpots.

“We’re very proud of the team for showing such dedication and technical expertise to be able to complete all of these requirements,” said Trevor de Giorgio, Managing Director of Greentube Malta. “The StarGames website is safe, secure, and the perfect place for German players to enjoy the best NOVOLINE games.” 

The StarGames website launches featuring more than 100 titles from the NOVOLINE portfolio, including new Greentube hits such as Diamond Link: Mighty Elephant and Strike it Gold: Win Ways besides all the classics. The offering is also strengthened with content from suppliers including Gamomat and it will be expanded even further in the near future. The brand also gives its customers a Welcome Offer including 100 exclusive Free Spins on the best NOVOLINE games together with a bonus in the form of Cashback up to €100.

Laszlo Pados, Brand Manager of StarGames, said: “Entering the newly-regulated German market with is a great opportunity for us. We’re extremely pleased with the product we’re able to offer and we’re confident that players are going to love the new site. Entering the market is just the first step for us. We have a plethora of exciting ideas, projects and new features that we’re working on which we hope to introduce incrementally to make a market leader of online slots in the German market”.


The long-awaited opening of the German market has arrived

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Catalin Negoita, Commercial Manager at Kalamba Games

The long-awaited German legislation allowing online gaming nationwide finally enters into force this week. Even before fully opening up, the market has become a key focus for many industry players, with a multitude of factors making the potential of the region an attractive proposition.

Firstly, there is the sheer size of the country itself. With a population second only to Russia in Europe and relatively high average earnings, the potential value of the player pool is vast. The second reason is perhaps more subjective, but we have found that German players are fairly easy to satisfy. Their preferences are well established, which makes it straightforward for an online casino supplier to adequately cater for this sizeable new clientele.

Because of the country’s strong history of land-based gambling, classic games that resemble titles found in brick-and-mortar venues with popular themes like ancient Egypt and book games work very well with local players. Taking inspiration from what works in the land-based sector is therefore often a safe bet in Germany. Mobile usage is also a lot higher than your average market because of the good infrastructure so it’s worth considering creating games that are optimised for mobile.

Strict rules and regulations around responsible gaming and player protection have already presented some challenges for the industry with slot suppliers required to make fundamental changes to the makeup of their content.

Operators must adopt a €1 maximum stake limit on online slots, alongside a 5-second minimum duration on slot spins. Jackpots will be banned, removing an important acquisition and retention tool for operators. Monthly deposit limits of €1,000 will also be introduced and players must be offered tools to set spending and time limits, along with cooling-off periods.

These restrictions will influence the shape of the market with the main effect being that retention will have a greater focus than in many other markets with fewer restrictions.

Despite being a hot topic in the industry for quite some time, providers will now be trying even harder to retain more players for longer and will have to be creative in order to succeed. Legislative changes are part of every regulated market and it is key for operators and suppliers to embrace them and try to adapt as best we can. We are known to be a very innovative industry and I’m sure as the market matures, we will see pioneering new ways to acquire and retain players while ensuring maximum player protection.

Basically gamification, customer service and the quality of games in general will be the differentiator in the German market, and that is for both providers and operators to address.

Gambling will become more of a social thing because the maximum limit is so low. It’s not exactly going to be the thrill of winning big – it will be the social aspect and making sure that retention factors, gamification side missions and different functionalities are top notch.

You could say a laser-like focus on promotional tools and social gaming elements, such as those that we are introducing on our own Kalamba Bullseye platform, are going to be very important. Basically, everything that enhances the player experience will be key such as promotional tools, UX elements, and/or in-game gamification features. Similarly, game production values will have to be high and match those of other entertainment media.

At Kalamba, we believe that Germany will be a very strong market. The way to monetise the market will just be a little bit different there. There won’t be VIP players, so the industry will have to adjust to a volume model. Player values will decrease but because of the social acceptance of gaming, and slots in particular, the player numbers will increase and that’s how it will balance itself out over time.

Initially, when the legislation comes into force, we will just have to analyse the player behaviour and see in what direction the market is going and how we can fully capitalise on this new opportunity. Germany will be a market that could completely change with providers having to adapt to the new conditions as there will be a lot of new players entering the market now that it’s completely regulated.

We must work very closely with our partners to figure out the best way to make the player experience as engaging as possible and this will lead us to success in this new and exciting environment.


Betway signs premium partnership with FC Schalke 04

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Global online betting and gaming company Betway, has signed a three-year deal with German football club FC Schalke 04, becoming the Royal Blue’s new premium partner.

The partnership, which commences on July 1, will see the brand have a presence around the VELTINS-Arena for the next three seasons.

This announcement further highlights the bookmaker’s status as a huge supporter of the biggest teams around the world, adding to their ever-growing portfolio of sponsorships.

Maik Brodowski, Betway’s Head of Marketing for Germany said: “It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football. We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.

Alexander Jobst, Schalke’s board member for Marketing, Sales & Organization: “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany. We are delighted to have gained a strong partner in Betway in this everchanging competitions.”


Pixel Federation goes back to Slovakian roots to ramp up its successful CSR strategy

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The largest game developer in Slovakia, Pixel Federation, has spent the last 14 years growing successfully, now boasting a staggering €47.8m annual revenue in 2020 and 120 million loyal players across international markets, however it has also consistently dedicated itself to contributing to Slovakia’s development. A strong focus on responsible business strategy has always been key to Pixel Federation’s operations and supporting its hometown of Bratislava was core to the CSR. Pixel rose admirably to the challenge of the pandemic, with focus splitting from its long-standing education and innovative development, towards fundraising resources for frontline workers, and now Pixel is adapting its CSR strategy once again, to focus on the environment.

Actively contributing to the green fight swept the games industry last Summer, with initiatives such as Playing for the Planet and Green Game Jams pointing the spotlight onto the impact gamers and respective developers can have on global issues. A sector heavily scrutinised for its environmental footprint and carbon waste, it was an important step for game developers to take towards counteracting their global footprint and joining together to conserve the environment. For Pixel Federation staff and expansive player communities, doing their bit for the planet continues to be a poignant issue and so the company has pledged to dedicate a large portion of its upcoming CSR to a number of environmental projects.

“Education, the environment, culture and sport are still only an appendix on the edge of many Slovakians’ understanding of life skills. It’s a long-term and unchanged situation in non-strength sectors as they don’t have a quick return on investment. We want to ensure that the Slovakia we leave behind is better than the one we were born into,” says Co-Founder, CSR Strategy lead and CLO, Lucia Šickova.

Breath of fresh air

Pixel Federation is a company rooted in strong community values, and the call from the players and staff was clear; the environment is key to our greater survival, and a worthwhile and meaningful investment. Rolling up its sleeves to get back to its founding roots, the company chose to collaborate with Bratislava city on the 10,000 trees project, the first 12 of which, planted through this green initiative, already stand proud on Šancova Street in Bratislava.

“I see this activity as a partnership with the city. Our motivation is not personal or corporate PR, our motivation is impact and something that will outlive all of us,” comments Co-Founder and former CEO, Šimon Šicko

Alongside dedicating time and funds to the 10,000 trees project, Pixel Federation will also work closely with BROZ (Bratislava Regional Conservation Association) which brings together professional conservationists dedicated to the protection and restoration of rare habitats in the Slovakian mountain range, Little Carpathians. These mountains are victim to extensive felling, often of healthy trees, leaving behind a sparse and barren environment. Funding from Pixel Federation will be used to mark healthy trees for forest rescue and rejuvenation of the local habitat.

With these projects already underway, Lucia is determined that Pixel Federation’s support for wider efforts won’t be fixed, to allow for spontaneous aid where needed. “Our CSR strategy has always been a combination of long-term, consistent support for the projects we believe in, as well as one-time support for efforts we see as an urgent need. In recent years, we have also supported the Kramáre Hospital, the well-known Red Nose initiative, and focused our efforts to fundraise for frontline workers when the COVID-19 pandemic first hit Slovakia,” affirms Lucia.

The results stand firm

At the birth of Pixel Federation’s charitable ventures, the main ambition was to raise awareness of gaming and provide opportunities for young people to encourage fostering creativity and innovative skills, a field that Slovakian education at the time did not consider worthwhile.

Pixel’s first education project was the Butterfly Effect: a unique and highly valued platform across the nation where successful Slovakian digital companies such as Sygic, Leaf, HubHub and Pixel Federation share their knowledge with young people, and the results are impressive. More than 130 programme graduates have successfully created 22 products and produced four new start-ups full of enthusiastic young talent. With long-term financial support from Pixel Federation, the dedicated people behind Edulienka were able to create a standardized education system that focuses on innovative and comprehensive development of 21st century skills in socially disadvantaged children. Distributed amongst a number of schools in Slovakia, Pixel’s time and funds supported this project to ensure the expansion of the first school from 15 to 100 pupils and enabled those from socially disadvantaged families to study.

Pixel Federation also initiated the pandemic driven platform Who will help Slovakia to aid Slovak medical facilities in the face of COVID-19. Together with a number of other parties, Pixel launched a nationwide fundraising project in a record time of just a few days, gaining wider support from several companies including tech giant Amazon, ČSOB Foundation and many others. In total, Who will help Slovakia, headed by Pixel Federation, successfully raised an incredible fund of more than €1.4 million.

There is little doubt that the results Pixel has derived from its dedication to supporting development within Slovakia speak for themselves. The education projects alone have enabled hundreds of students to develop otherwise unattainable life skills and helped transform Slovakia into a gaming industry to be reckoned with.


EGBA Files Complaint with EC over Online Poker Tax in Germany

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The European Gaming and Betting Association (EGBA), the Brussels-based trade union of online gaming and betting operators in Europe, has filed a formal state aid complaint to the European Commission (EC) about the German government’s move to fix a 5.3% tax on online poker and slots stakes.

According to the EGBA, the proposed tax violates the EU state aid rules because it is discriminatory against online operators. When the rule comes into force, online betting and gambling providers in the country will end up paying four to five times higher tax than their land-based counterparts.

Maarten Haijer, Secretary General of EGBA, explained:

“We have previously made our concerns about the tax proposal known to the German authorities but to no avail and they will now need to justify the measure under EU law. We appreciate the efforts made in recent years towards introducing a new online gambling regulation in the country and recognise that an appropriate tax will need to be paid by online gambling operators. However, the rate of the proposed tax is punitively high and will distort market competition and directly benefit Germany’s land-based gambling establishments over their online counterparts. We call on German politicians to rethink the proposed tax rate and bring it closer in line with the tax rate applied to online casino products in other EU countries.”




Century Casinos Re-Opens Casinos in Poland

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Century Casinos, Inc. announced that its subsidiary Casinos Poland Ltd., in which the Company holds a 66.6% ownership interest, reopened its eight casinos on last Friday.

Casinos throughout Poland were closed on March 19, 2021 to comply with a quarantine imposed by the Polish government to contain the spread of COVID-19. The regulation lifting the lockdown for casinos includes social distancing practices and enhanced health and safety protocols. There is no assurance that the Polish government will not require additional closures in the future.

“We look forward to welcoming our guests and team members back to our Polish casinos,” Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos remarked. “This is a very important step to lead our Company back to normal operations in Poland,” Haitzmann and Hoetzinger concluded.