Tag: Central Europe

Leading iGaming publisher Yggdrasil has maintained its strong commercial start to the year upon completing a direct integration with casino operator LVC Diamond.

The deal sees Yggdrasil’s full portfolio of proprietary content as well as its YG Masters titles go live on the operator’s Vegas.hu brand as the supplier continues to enjoy success across central Europe.

Players in Hungary will now be able to enjoy a broad swathe of games incorporating classic themes and cutting-edge video slot content as well as gaining access to all ten Yggdrasil Game Engagement Mechanics (GEMs). These are present in a number of recent releases including Sidewinder DoubleMax and Excalibur VS GigaBlox.

It marks further expansion for Yggdrasil to start 2024, where it has broadened its product reach to the Czech Republic, Latin America and the Netherlands in recent weeks.

“We are delighted to bolster our presence in Hungary following our integration with LVC Diamond,” the Commercial Director for Yggdrasil, Jose Kadala, said. “Its Vegas.hu brand is home to many of the country’s top-performing games and we’re confident our popular titles will drive the casino to new heights with a mixture of immersive, inventive content and classic themes.”

“Yggdrasil’s games have proven to be a hit with players ever since it launched in 2013 and we are thrilled to bring them to our customers,” the Head of Casino and Studio for LVC Diamond, Brigitta Szenczy, said. “We want to be the standout brand in Hungary and offering world-leading content is a strong recipe for success. This collaboration allows us to take another step on that journey.”

Pragmatic Play, a leading content provider to the iGaming industry, will begin supplying its Slots to the prominent Slovak operator Niké in its latest partnership. 

Niké’s players will now gain access to Pragmatic Play’s impressive lineup of award-winning player-favourite titles, from iconic hits like Wolf Gold and Big Bass Bonanza to the popular Sugar Rush and Gates of Olympus.  

As one of Slovakia’s market leaders, partnering with Niké will catalyse further growth across the country for Pragmatic Play and introduce more players to its content for the first time. 

The agreement is the latest in a string of major partnerships for Pragmatic Play in Europe, following deals with Napoleon in Belgium and GAMRFIRST in Switzerland, as it continues to solidify its presence in the region and globally. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play continues to expand in regulated markets, and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players. We look forward to a great partnership with Niké as it continues to strengthen its offering as a top operator in the market.” 

Robert Vizvari, Chief Revenue Officer at Niké, said: “Adding Pragmatic Play games to our game lobby is a significant step forward for us. It has gained an enviable reputation for delivering some of the industry’s most entertaining experiences and opening those opportunities up to our player base heralds the beginning of a fantastic collaboration.” 

CT Interactive has taken another successful step as it continues to expand into the Czech Republic’s market. The exclusive content of the company has gone live at Fortuna.

Milena Tsankarska, Head of Business Development EMEA at CT Interactive, said: “Fortuna is an amazing operator that offers great products to its customers, and we are so proud that our content is currently live on their website. In order to create the best possible gaming experience for the Czech players, we will make a special tournament with our most exciting games”.

In the period 14-20 August, CT Interactive will start with an exclusive tournament with a prize fund of 4000 EUR.

„CT Interactive is a very well-known company in the gaming world, and their games are widely recognisable through their excellent math models, sharp graphics and realistic sound effects. We are sure that through the company’s tournament we will attract new customers“, commented Nela Christovová, Head of Marketing at Fortuna.

The list of games that will become available for the clients of Fortuna includes 20 Star Party, 40 Mega Slot, 40 Treasures, 50 Treasures, Banana Party, Chilli Fruits, Coffee Magic, Duck of Luck, Lucky Clover, and Pot’o Luck.

Smilena Ilieva, CRM Manager at CT Interactive, commented: “Our games are very popular in the Czech Republic and very soon we will increase our offerings for this market. Currently, the local players favourite products are 40 Treasures, 40 Mega Slot and Duck of Luck”.

StarGames.de, part of Greentube group, is to partner with German football club Hannover 96 from the 2023/24 season. As sponsor and ‘team presenter’, the online gaming platform will see its logo feature on the training and warm-up kits of the first team, as well as on various advertising displays in the Heinz von Heiden Arena.

This partnership with the second-tier club represents one of the most significant milestones in the brand history of StarGames. The German online gaming provider, known for its Novoline slot titles, will support Hannover 96 for the duration of the 2023/24 season.

The club from Lower Saxony can look back on a rich history in German football and last term registered the third highest average attendance in Bundesliga 2 with over 30,900 fans. After finishing tenth in the league last year, they are now eager to progress to the next level in the upcoming campaign.

“It is a great honour to collaborate with a football club of such standing and with such established tradition. Commitment, passion and fair play are values that are important not only to Hannover 96, but also to us as fundamental cornerstones for our company and brand,” said StarGames Brand Manager László Pados on the agreement. “Most of all, we are looking forward to supporting this team and its fans and helping them achieve success in what is a very competitive league.”

In addition to sponsoring the training and warm-up kits, advertising displays and the Hannover 96 website, StarGames will also take part in promotional activities such as ticket prize draws.

StarGames Marketing Manager Andreas Jansch spoke on the work that has already begun behind the scenes: “This partnership provides us with an exciting opportunity to reach the many 96 fans and demonstrate our enthusiasm for outstanding achievement, both on and off the pitch. We cannot wait to really get going!”

Christian Woike, Director of sports marketing agency Sportfive spoke excitedly about the new partnership and future collaboration: “We are delighted to have gained a partner that has recently enjoyed success in strengthening its activities in the German market. As part of this partnership, we are assigning the status ‘team presenter’ for the very first time. This is a newly designed rights package that guarantees the partner high visibility in connection with the 96 first team.”