Optimove Launches Enhanced Pulse Benchmark Tool for the iGaming and Sports Betting Sectors

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Optimove, the Customer-Led Marketing Platform and the leading CRM solution for the iGaming market, today announced the launch of its new and improved Pulse, an industry benchmark tool for iGaming and Sports Betting operators.

The upgraded Pulse offers new KPIs and benchmarks, a new design, and an enhanced user interface to empower Optimove clients to generate industry insights, benchmarks, and KPIs quickly. With the brand-new Pulse tool, marketing teams can gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can conduct comparative analyses and derive insight into how their performance compares with industry averages.

The Pulse presents data aggregated anonymously from over 200 iGaming and sports betting brands, including industry giants and boutique operators.

Marketers can view KPIs such as the following filtered by country or product: sports betting, casino, or both:   
  • Monthly conversion and retention averages
  • Average single and monthly Bet Amount per player
  • Average number of deposits per player
  • Average number of bets per player
  • Average bet amount per player
  • Average number of activity days
  • Average net gaming revenue per active player
  • Deposits Pareto


Monthly Conversion & Retention Rates

Monthly averages across KPIs

Betting Activity

“With new data come new powers, and we are thrilled to introduce the enhanced Pulse tool to the iGaming and Sports Betting sectors, just in time for the football season,” said Motti Colman, Senior Director of Sales at Optimove. “With its new KPIs, benchmarks, and user-friendly interface, Pulse empowers marketing teams to gain valuable insights and measure where they stand compared to their competitors. By leveraging real-time, industry-wide data, operators can be quicker on their feet, make better-informed decisions, and optimize their strategies for improved results. Pulse is a game-changer for the industry, providing unparalleled visibility and comparative analysis that drives growth and success.”   

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