Operator to give a unique insight into the beautiful game and what makes it tick as it looks to leverage the huge popularity of podcasting to drive brand awareness
Planet Sport’s burgeoning betting and gaming brand, Planet Sport Bet, has launched an exciting new sports podcast, On Another Planet, as the operator looks to engage players across more entertainment channels.
Hosted by Planet Sport ambassadors and well-respected football personalities Robbie Savage and Emma Jones, the new podcast covers everything from insider football knowledge fans won’t find anywhere else to lighter-touch lifestyle conversations.
The podcast is produced in conjunction with sport audio experts Voiceworks Sport, who will also distribute the podcast via its Sport Social Podcast Network.
On Another Planet promises plenty of exclusive content and will delve into Savage’s unique insight into the world of football with his perspectives both as a former player and, more recently, as Director of Football for Macclesfield FC.
Each week, On Another Planet is set to feature guests from sport’s inner circles. The first episode was joined by esteemed football journalist James Marshment, Editor of prolific Premier League transfer site TEAMtalk.
The podcast also welcomes questions and perspectives from listeners that will be answered by Savage and Jones. For the chance to have their questions answered, listeners can post on X tagging @PlanetSportBet. Alternatively, Jones will be posting on her Instagram story each week asking for questions. Listeners should follow Emma at @Eljonesuk and submit questions there.
“I’m so excited to launch On Another Planet with Robbie,” Jones said. “It’ll give us both the opportunity to discuss the big talking points from the weekend’s football and it’ll give everyone the chance to ask Robbie questions about his role as Director of Football for Macclesfield FC; the stuff we actually want to know.
“This is going to be a raw, honest and open chat between two pals, plus a rotating panel of football experts from the Planet Sport network, so at least one of us will be talking sense.”
“The world of podcasting has exploded in recent years and we see a huge opportunity to get in on the action by launching our own branded show with Robbie and Emma,” the Betting and Gaming Managing Director for Planet Sport Bet, Mike Grenham, said. “As a new sportsbook and casino, we must be smart in how we market to players and drive awareness of our brand. The On Another Planet podcast does this in a way that is authentic and really promotes our USPs, tone and values to a wide audience of sports fans and bettors.”
On Another Planet is owned and operated by Planet Sport, produced by Voiceworks Sport and sponsored by Planet Sport Bet. Listen to On Another Planet on Spotify, Apple and Amazon now.
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