PlayOJO hire igor to launch integrated live casino campaign

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Leading UK online gaming brand PlayOJO has teamed up with igor Creations to launch it’s first product advert to promote their exciting live casino and gameshow offering, in a new integrated UK campaign.

‘It’s Alive’ sees a playful undead monster spring to life when he discovers the fun and thrills of playing live casino at PlayOJO, and is then transported to a colourful CGI gaming world to reveal a whole new realm of exciting live casino and gameshow games.

The campaign breaks this week in the UK, across TV & digital, with other markets going live later this summer.

igor was appointed by PlayOJO following a competitive pitch earlier this year.

igor is the content division of isobel, one of the UK’s leading independent creative agencies.




Chief Marketing Officer – Peter Bennett

Brand and Communications Lead – Catharine Hopkinson

Head of Global Product – Andrew Steddy

igor Creations

Creative & production company – igor Creations

Executive Creative Director & Director – Rob Fletcher

Creative team: Tom Dyson & Lance Boreham

Senior Account Director & Producer – Gemma Blake

Editor, Post-production & CGI – Chan Spencer

Sound: Jungle

Music: Delicious Digital


All Response Media

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