Leading UK online gaming brand PlayOJO has teamed up with igor Creations to launch it’s first product advert to promote their exciting live casino and gameshow offering, in a new integrated UK campaign.
‘It’s Alive’ sees a playful undead monster spring to life when he discovers the fun and thrills of playing live casino at PlayOJO, and is then transported to a colourful CGI gaming world to reveal a whole new realm of exciting live casino and gameshow games.
The campaign breaks this week in the UK, across TV & digital, with other markets going live later this summer.
igor was appointed by PlayOJO following a competitive pitch earlier this year.
igor is the content division of isobel, one of the UK’s leading independent creative agencies.
Chief Marketing Officer – Peter Bennett
Brand and Communications Lead – Catharine Hopkinson
Head of Global Product – Andrew Steddy
Creative & production company – igor Creations
Executive Creative Director & Director – Rob Fletcher
Creative team: Tom Dyson & Lance Boreham
Senior Account Director & Producer – Gemma Blake
Editor, Post-production & CGI – Chan Spencer
Music: Delicious Digital
All Response Media