Rivalo, a sports betting company, and Cafu, a former football player and sports icon, announced on this day the renewal of the partnership between the parties. Cafu will continue as a brand ambassador, representing Rivalo in promotional actions, advertising and events.
“We are very happy to renew the partnership with Cafu, one of the biggest names in Brazilian and world football. Since we started this journey together, we have had very positive results and a great synergy between the parties. in continuing to rely on Cafu’s experience and leadership to represent Rivalo and our values”, says Guilherme Bucchi, Marketing Consultant for Rivalo in Brazil.
For Cafu, the renewal of the partnership represents a great opportunity to continue contributing to the sport and football fans. “I am very happy to continue representing Rivalo, a company that has stood out in the sports betting market for the quality of its services and for its commitment to security and transparency. I see the sports betting market as fun, we even bet on a informal conversation. Many Brazilians bet on their teams. Who will win the classic? Fla or Flu? São Paulo or Palmeiras? All of this is very natural. Betting should not be seen as a game of chance, but rather as a form of fun “, highlights Cafu.u.
The partnership between Rivalo and Cafu started in 2022 and he will continue to represent Rivalo for the Brazilian market. The renewal of the contract reinforces the parties’ commitment to maintaining this successful relationship.