RubyPlay develops bespoke Immortal Ways title for South Africa’s LottoStar

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RubyPlay, an innovative B2B iGaming development studio, has created a bespoke Immortal Ways title for operator partner LottoStar, its first in the South African market.

Immortal Ways LottoStar incorporates the operator’s branding to differentiate the popular game series from other releases and make it even more appealing to existing customers.

As in previous titles within the franchise, the gameplay presents players with 10,000 ways to win, using two Immortal Arrays across the second, third, fourth and fifth reels to heighten the excitement. Two bonus wheels lay at each side of the game’s grid, providing chances to land extra cash prizes, multipliers or one of four jackpot prizes if a Coin Wheel symbol lands during gameplay.

Immortal Ways LottoStar marks RubyPlay’s first bespoke game in South Africa. It follows the provider’s successful entry into the market with LottoStar in June 2023, with a remarkable 53 games going live since the deal was struck.

The release highlights RubyPlay’s commitment to significant growth within regulated markets in 2024. South Africa remains a key region for the provider, with expansion to Romania, Spain and more expected in the near future.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We’ve seen outstanding success in terms of player engagement in South Africa with LottoStar, so we’re thrilled to be recognising that in the form of Immortal Ways LottoStar, a bespoke game exclusively for the operator.

“Our Immortal Ways series has been embraced by players across the globe, with several bespoke versions within the franchise, and we’re excited to keep that momentum going throughout the year. We’re confident that LottoStar’s player base will love this dynamic, multi-faceted title.

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