Russian online grocery delivery service SberMarket and METRO have become food partners Virtus.pro. As part of the cooperation, SberMarket and METRO brands will be organically integrated into the social media channels of Virtus.pro: logo integration in the club’s social networks, colorful prerolls, native posts, raffles and so on. In addition to the implementation of the classic affiliate options, it’s planned to feature Virtus.pro players in the affiliate’s promotional videos.
Sergey Glamazda, General manager of Virtus.pro:
“Just recently, to fill the fridge with groceries, you had to leave the house and spend a lot of time shopping. But the transition to remote operation has given a rapid increase in the digitization of retail and FMCG. Now, thanks to the work of SberMarket and METRO services, it is possible to order groceries that will be at your home that day or the next day in a matter of seconds. It’s especially convenient when you’re watching the match and you’re afraid of missing an important moment. We are sure that our cooperation will help METRO and the SberMarket service to get closer to the esports industry and gain new loyal customers among our audience.”
Margarita Makzhanova, Head of branding «METRO»:
“The esports audience is not only characterized by rapid growth, but also by the emotional involvement of fans. This is confirmed by a huge number of views of Virtus.pro matches as well as by high activity in the club’s social media. That’s why we make our first step into the world of esports together with Virtus.pro. We are sure that we will have fruitful cooperation!”
Nikita Zorin, Head of Media Communications at SberMarket:
“In partnership with Virtus.pro, the biggest esports club in Russia in terms of media activity, we want to introduce our service to a new audience – young people aged 18-24 (they already make up 15% of our customers) and men of 30+. We are developing a diverse service for everyone — we deliver groceries and goods from hypermarkets with a wide range and express delivery — 20 minutes from local stores.”