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The content-filled, integrated hubs will be sold to only one company per territory to offer an exclusive World Cup experience.

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has today announced the launch of a one-off sports betting hub ahead of this year’s winter World Cup in Qatar.

Having produced a range of successful event hubs across major sporting events, including the Winter Olympics, Cheltenham Festival and major darts tournaments, the World Cup product will be the first to be filled with live football content.

Spotlight Sports Group will leverage its vast editorial and technical production expertise to supply a one-stop solution that is built, populated and managed by the content specialists. The result means these hubs can be delivered without having to join lengthy development roadmaps. Each solution will be offered exclusively in one territory, giving customers an edge over the competition during the year’s biggest tournament.

The hubs are easily integrated directly into a sportsbook or blog site via iframe and come with live odds integration, add to bet slip functionality, customer offer placements and localised content in over 70 languages.

Spotlight Sports Group’s content experiences are proven to generate a return on investment. Data collected from previous event hubs show that 49% of viewers place a bet in the same session after viewing content and are spending on average just under two minutes on site. While research with users showed that 79% said they used the content to inform them about their bets.

Discussing the innovative content hubs, B2B sales director, Rob Black said:

‘We know from working closely with our partners that product and marketing teams across the industry are hugely enthusiastic about supplying their customers with premium content around major events but technical roadmaps and queues are getting in the way of innovation. We also know, from the research conducted, that these integrated content experiences are both favoured by customers and that they drive huge ROI. We can supply incredible betting journeys that players will love by taking away that technical headache.’

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