Optty Adds Pace to its Growing Buy Now, Pay Later Ecosystem


Optty, the world’s first independent Buy Now, Pay Later integration platform, today announced that Singapore fintech company Pace has added its buy now, pay later payment offering to the Optty integration platform. Pace is the 45th provider to join the Optty network of buy now, pay later and next generation payment partners.

BNPL Rely, acquired by Pace in March, was part of Optty’s ecosystem of BNPL and next gen payment partners. With Pace’s integration into Optty, previous Rely customers that were transitioned to Pace, seamlessly maintain their advantages of being part of the Optty network.

“Pace is a new BNPL that is swiftly expanding across Asia-Pacific on a mission to build a better way to shop fueled by transparency, trust, and technology that gives people the freedom to take charge of their finances,” said Natasha Zurnamer, CEO of Optty. “We are pleased to have integrated Pace into Optty. By doing so, we are empowering merchants across the region to rapidly add Pace for their shoppers and tap into our BNPL superhighway to revenue.”

Optty is the world’s first independent platform to integrate multiple BNPLs in a single place, empowering merchants the ability to increase sales and conversions, while offering customers more choice and complete flexibility with their shopping experience. It provides retailers with a direct channel to dozens of the top global BNPL providers offering faster connections and improved managed user experience and performance. Optty is available in more than 59 countries and 36 currencies, including Pace’s growing service area in Asia.

“Integrating with Optty’s innovative platform means that more merchants are able to tap into Pace – the fastest growing BNPL in Asia – and provide seamless split payments for shoppers,” said Turochas Fuad, CEO of Pace.  “We are confident that this partnership will accelerate our regional growth and create financial democracy for everyone.”

Optty brings together the world’s BNPL providers in one simple and rapid integration. Retailers can connect using their preferred e-commerce platform, integrate once and switch on the BNPL and next gen payment providers of their choice in minutes. The platform currently has 200 global integrations with 45 BNPL solutions including Afterpay, Affirm, Grab, Klarna, Scalapay, Pace, and Zip. Available through Optty’s integration platform, Pace can quickly reach more shoppers.

Pace is available in SingaporeJapanMalaysiaThailandHong Kong and Taiwan. Retailers that join Optty can sign up for Pace through the Optty Retail Control Centre.


Buy Now, Pay Later Solutions to Unlock Growth Potential for B2B Companies


Zero-interest fees and flexible repayment plans are vital in boosting the global buy now, pay later (BNPL) market, according to Frost & Sullivan’s latest report. Emerging as an alternative credit payment approach, BNPL aims to meet the need of younger consumers who often have a limited credit history and low credit scores. The global BNPL market is expected to reach $656.34 billion by 2026 from $136.55 billion in 2021, registering exponential growth at a compound annual growth rate (CAGR) of 36.9%.

For further information on this analysis, Global Buy Now, Pay Later Growth Opportunities, please click here.

“The increasing use of next-generation platforms in digital and e-Commerce spaces has revamped payment methods and enabled customers to control their spending,” explained Dewi Rengganis, Information & Communication Technology Industry Analyst at Frost & Sullivan. “The rise of BNPL can help satisfy consumers’ demand by offering faster credit financing with zero interest fees, compared to legacy payment methods that typically charge up to a 60% annual percentage rate (APR).”

Rengganis added: “Innovative solutions, such as customer-focused apps, point of sale (POS), and merchant commerce solutions, will be essential for facilitating the widespread adoption of BNPL. Data-driven platforms are crucial for delivering customer experience and driving the market growth.”

Customers’ surging adoption of BNPL methods presents the following growth opportunities for its market participants:

  • Business-to-business (B2B) credit product: B2B customers tend to make repeat purchases and have payment terms for more than 30 days. Businesses can improve their cash conversion cycle, increase revenue growth, streamline reconciliation tasks, and digitize trade credit processes.
  • Omnichannel technology and data collection: A holistic customer experience can be achieved through customer data collection. Creating a partnership with artificial intelligence (AI)-driven technology providers or building in-house data warehouse systems will aid BNPL providers in producing positive omnichannel experiences and a seamless customer shopping journey.
  • Expansion to emerging markets: The growing awareness of the BNPL methods in under-served regions provides ample opportunities for BNPL providers to expand to emerging markets and reach a larger customer and merchant base.

Global Buy Now, Pay Later Growth Opportunities is the latest addition to Frost & Sullivan’s ICT research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.