Comscore Signs New Agreement with Fuse Media for TV Measurement


Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscore’s National TV audience measurement for their linear Fuse channel. Under the multi-year agreement Comscore will provide Fuse with access to Comscore TV, Comscore’s next generation audience measurement service.

With programming that unites cultures through colorful storytelling – including originals such as Made From ScratchShine True, and the Emmy, Imagen and Peabody award-winning Fuse Docs and popular Fuse Films franchises – Fuse celebrates our blended America. In addition to the linear Fuse channel, the minority owned and managed Fuse Media also serves its millennial and Gen Z audience through a portfolio of streaming and television brands including Fuse+, Fuse Backstage, Fuse Beat, FM (Fuse Music), Fuse Sweat and

“We are thrilled to partner with Fuse Media on National TV measurement,” said Carol Hinnant, Chief Revenue Officer, Comscore. “This agreement underscores Comscore’s reputation as a trusted third-party benchmark of consumer behavior, and we look forward to providing the Fuse team with meaningful, stable insights that enable them to fully understand and better serve their audience.”

“Comscore’s stable, granular TV measurement will help Fuse continue to differentiate itself as a premier destination for a diverse and multicultural audience,” said Fernando Romero, Head of Sales, Fuse Media. “We are excited to partner with the Comscore team to help drive a multi-currency marketplace.”

Comscore has more than a decade of experience measuring television viewership from the return path devices across tens of millions of households in all local markets. Comscore is also a leader in instrumenting change in the television measurement by enabling the adoption of advanced audiences and the move to impressions, which allow the industry to go beyond age and gender to evaluate based on the consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively reach their ideal audiences and to maximize their revenues.


Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach


Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.

“The industry is ripe to move past traditional measurement models of age and gender to more data-driven, audience-based metrics,” said Beth Plummer, Spectrum Reach Senior Vice President and Chief Revenue Officer. “Spectrum Reach believes that diversity in currency is necessary, and Comscore provides the most reliable local viewership data. When customers want to buy specific audiences, not ratings, and get back-end attribution, the data has to be granular. Comscore has the most granular and stable data in local TV markets.”

Television currency is the means by which buyers and sellers of advertising inventory transact business. Through Comscore, they can quantify their multiscreen behavior and make business decisions using data-driven, audience-based impressions for television.

“The industry knows the future needs a different means to measure, transact and evaluate success in media. We are proud to be a leading currency in the marketplace, have signed many new partners, and look forward to working closely with Spectrum Reach as their preferred source for local audience measurement.” said Carol Hinnant, Chief Revenue Officer, Comscore.

Strong Automotive Merchandising, a Spectrum Reach client who buys media on behalf of Tier 3 Automotive dealers nationwide, also has moved exclusively to buying on Comscore’s television currency in the Southeast region.

“We were pleased to work with our partners at Spectrum Reach and Comscore during this currency transition,” said John Paul Strong, Strong Automotive Merchandising Owner and Chief Executive Officer. “The stability and reliability of Comscore census-based measurement allows my clients the greatest opportunity for effective media investment.”


Comscore Signs Den of Geek as New Client for Syndicated Digital Measurement Service


Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Den of Geek, a leading entertainment publication, with Comscore’s industry-leading digital audience measurement.

Under the agreement, Den of Geek will have access to Comscore’s signature Media Ratings solutions, including Media Metrix® Multi-Platform in the U.S., to better understand their audience behavior and media consumption across desktop and mobile devices.

“We welcome Den of Geek to our syndicated digital currency,” said Carol Hinnant, Chief Revenue Officer, Comscore. “Our advanced insights will drive more relevant advertising opportunities for their business and we look forward to supporting the Den of Geek team in their mission to help fans discover and enjoy entertainment that they love.”

“Comscore is the gold standard for measurement and audience insights,” said Jennifer Bartner Indeck, Chief Executive Officer and Group Publisher of Den of Geek. “We are thrilled to partner with Comscore to offer our partners a deeper understanding into who our audience is. We know our audience evangelizes about their entertainment choices and Comscore can help bring that to light.”

Den of Geek is an entertainment media company created by experts for fans. The site is dedicated to telling the stories behind your favorite stories and providing meaningful interactions with its audience by engaging in our shared passions. Since launching in 2007, Den of Geek has become a respected voice in movies, TV, video games, comics, and culture coverage. With millions of visitors each month, the site has continued to expand its digital footprint in the social space, while making an impact offline with a quarterly print magazine and activations at major events on the pop culture calendar.

Comscore Media Ratings offers a 360-degree unduplicated view of consumption based on massive, passively-collected datasets. Comscore’s innovative lineup of digital media ratings offerings allows publishers to evaluate online audiences across desktop and mobile with insights powered by industry-leading census-based digital measurement, including powerful advanced audience segments.