comscore-announces-renewal-agreement-with-titantv

Comscore Announces Renewal Agreement with TitanTV

 

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement with broadcast online software and information provider TitanTV, Inc. Under the terms of the agreement, Comscore will continue to utilize TitanTV’s MediaStar tool to aggregate as-run television schedules from its affiliates.

“We are excited to continue our partnership with Comscore with the release of new features in MediaStar, which were developed with user feedback to provide a more efficient and easy-to-use way to make quick as-run changes in the online tool,” said Heidi Steffen, SVP Sales and Marketing for TitanTV. “We have developed a great working relationship with Comscore’s linear schedule and sales teams over the years; they have become integral partners with the MediaStar Product Team as we continue to improve and build out the product to better suit the ever-changing broadcast industry.”

“We are excited to continue our partnership with TitanTV,” said David Algranati, Chief Product Officer, Comscore. “Accurate and timely TV schedule data is foundational to Comscore’s linear TV products and to our clients successful use of our Local currency, and TitanTV has been a fantastic partner to Comscore, working with us and our clients to evolve their products to meet station demand.”

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a leader in instrumenting change in television measurement by enabling the adoption of advanced audiences and the move to impressions, which allow the industry to go beyond age and gender to evaluate based on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

comscore-signs-den-of-geek-as-new-client-for-syndicated-digital-measurement-service

Comscore Signs Den of Geek as New Client for Syndicated Digital Measurement Service

 

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Den of Geek, a leading entertainment publication, with Comscore’s industry-leading digital audience measurement.

Under the agreement, Den of Geek will have access to Comscore’s signature Media Ratings solutions, including Media Metrix® Multi-Platform in the U.S., to better understand their audience behavior and media consumption across desktop and mobile devices.

“We welcome Den of Geek to our syndicated digital currency,” said Carol Hinnant, Chief Revenue Officer, Comscore. “Our advanced insights will drive more relevant advertising opportunities for their business and we look forward to supporting the Den of Geek team in their mission to help fans discover and enjoy entertainment that they love.”

“Comscore is the gold standard for measurement and audience insights,” said Jennifer Bartner Indeck, Chief Executive Officer and Group Publisher of Den of Geek. “We are thrilled to partner with Comscore to offer our partners a deeper understanding into who our audience is. We know our audience evangelizes about their entertainment choices and Comscore can help bring that to light.”

Den of Geek is an entertainment media company created by experts for fans. The site is dedicated to telling the stories behind your favorite stories and providing meaningful interactions with its audience by engaging in our shared passions. Since launching in 2007, Den of Geek has become a respected voice in movies, TV, video games, comics, and culture coverage. With millions of visitors each month, the site has continued to expand its digital footprint in the social space, while making an impact offline with a quarterly print magazine and activations at major events on the pop culture calendar.

Comscore Media Ratings offers a 360-degree unduplicated view of consumption based on massive, passively-collected datasets. Comscore’s innovative lineup of digital media ratings offerings allows publishers to evaluate online audiences across desktop and mobile with insights powered by industry-leading census-based digital measurement, including powerful advanced audience segments.

comscore-reports-tv-viewing-engagement-for-week-ending-march-7,-2021

Comscore Reports TV Viewing Engagement for Week Ending March 7, 2021

 

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 7, 2021.

“Royalty-related programming reigned supreme this week,” said Paul Dergarabedian, Senior Media Analyst, Comscore. “CBS’s Primetime Special ‘Oprah with Meghan and Harry’ topped the broadcast chart, captivating the curious eyes and minds of viewers. On cable, Hallmark’s made-for-TV movies ‘Fit for a Prince’ and ‘Crown for Christmas’ grabbed the #1 and #17 spots, respectively, signaling viewers’ interest extends beyond real royals.”

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 7, 2021)

RANK

STICKINESS

INDEX

RATING

RANK

TELECAST

NETWORK

DAY

1

167

1

Oprah With Meghan and Harry: A CBS Primetime Special

CBS

3/7/2021

2

152

155

Enamorándonos

UNIMAS

3/2/2021

3

146

91

Dulce ambición

UNIV

3/1/2021

4

145

79

Vencer el desamor

UNIV

3/2/2021

5

144

11

Blue Bloods

CBS

3/5/2021

6

142

108

La hija del embajador

UNIV

3/5/2021

7

140

3

The Voice

NBC

3/1/2021

8

139

7

FBI

CBS

3/2/2021

9

138

4

NCIS

CBS

3/2/2021

10

136

139

Buscando a Frida

TELMUN

3/5/2021

11

135

33

9-1-1: Lone Star

FOX

3/1/2021

12

135

12

FBI: Most Wanted

CBS

3/2/2021

13

134

18

Magnum P.I.

CBS

3/5/2021

14

132

25

9-1-1

FOX

3/1/2021

15

130

123

Exatlón Estados Unidos

TELMUN

3/7/2021

16

129

101

¿Te acuerdas de mí?

UNIV

3/2/2021

17

129

134

La suerte de Loli

TELMUN

3/2/2021

18

128

162

Undisputed III: Redemption

UNIMAS

3/7/2021

19

125

60

The Resident

FOX

3/2/2021

20

125

13

American Idol

ABC

3/7/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 7, 2021)

RANK

STICKINESS

INDEX

RATING

RANK

TELECAST

NETWORK

DAY

1

153

32

Fit for a Prince

HALL

3/6/2021

2

148

1

2021 NBA All-Star Game1

TNT

3/7/2021

3

147

100

The Walking Dead

AMC

3/7/2021

4

142

41

The Curse of Oak Island

HST

3/2/2021

5

140

48

When Calls the Heart

HALL

3/7/2021

6

140

120

Tyler Perry’s Sistas

BET

3/3/2021

7

139

196

Married at First Sight

LIFE

3/3/2021

8

138

85

90 Day Fiance

TLC

3/7/2021

9

138

864

La Rosa de Guadalupe

GALA

3/6/2021

10

137

71

WWE Monday Night Raw

USA

3/1/2021

11

136

138

Tyler Perry’s The Oval

BET

3/2/2021

12

134

327

Dangerous Medicine

LMN

3/5/2021

13

129

106

Gold Rush

DSC

3/5/2021

14

129

148

The Real Housewives of New Jersey

BRAVO

3/3/2021

15

127

406

Death Saved My Life

LMN

3/4/2021

16

127

156

The Real Housewives of Atlanta

BRAVO

3/7/2021

17

127

111

Crown for Christmas

HALL

3/5/2021

18

127

223

Married to Medicine

BRAVO

3/7/2021

19

126

410

Basketball Wives

VH1

3/2/2021

20

125

386

VH1 Family Reunion: Love & Hip Hop Edition

VH1

3/1/2021

1. From State Farm Arena in Atlanta.

[History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark is owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; TNT: Turner Network Television is owned by WarnerMedia; Galavision is owned by Univision Communications.]

The Stickiness Index is powered by Comscore’s TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore’s TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

comscore-expands-cookie-free-audience-targeting-solutions-for-europe,-adding-b2b-based-predictive-audiences

Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences

 

Comscore (NASDAQ: SCOR) is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.

Following its launch of Predictive Audiences based on CTV viewership data in the UK and Germany, Comscore is delighted to expand its Activation suite further. Combining its leading media consumption data assets with the industry’s second-largest contextual crawler and intelligent categorization technology, Comscore is able to transform audience targets into privacy-friendly contextual signals. Now with Comscore adding data from a new partnership with Eyeota to its capabilities, advertisers are enabled to further layer in B2B data to reach even more relevant audiences. In addition, cookie-free age and gender audiences based on Comscore’s best-in-class demographic data are now available for the UK, FranceGermanySpain, and Italy. These valuable audiences are available in leading DSPs for pre-bid contextual targeting for web, video, CTV, and podcast content.

Under the new partnership with Eyeota, the leading audience technology platform enabling the intelligent use of data, this will become the first solution to bring their B2B audiences to market in a cookie-free manner. Eyeota’s rich global history and granular audience data will help power next generation cookie-free B2B audiences to the European markets.

“At Comscore we are continuously innovating and expanding to stay at the leading edge of industry trends and to empower our clients to succeed in a complex, continuously shifting marketplace,” said Guido Fambach, EVP EMEA and APAC, Comscore. “We are excited to build partnerships with best-in-class data providers such as Eyeota to enable us to continue providing our clients with the solutions that they need.”

“We are excited to be bringing yet another innovation to the European markets,” said Rachel Gantz, General Manager, Activation Solutions, Comscore. “This latest addition to our Activation suite, now including B2B data, is bringing to European advertisers advanced capabilities to support their clients with accurate audience targeting in a contextually driven and GDPR-friendly manner.”

“It is imperative for our clients that the move to a cookie-less environment doesn’t disrupt the insights we are able to provide” said Norman Riveros, Technical Director for Avid Media, part of the Dentsu Aegis Network. “With the launch of Comscore’s Predictive Audiences we are excited to reach their target audiences based on granular consumer behaviours so they are prepared for the changing programmatic landscape.”

“Even as the industry evolves, the ongoing need for quality data and privacy-compliant targeting solutions remains paramount for any brand or advertiser,” said Howard Luks, Managing Director at Eyeota. “We are delighted to activate our expansive European footprint and deepen our partnership with Comscore to deliver an addressable and consumer-friendly solution for cookie-less advertising.”

This expansion of Predictive Audiences marks the latest enhancement to Comscore’s cookie-free solutions within the Comscore Activation suite, which helps advertisers reach specific demographics, and behavioural audiences in brand-safe and relevant contexts across desktop, mobile, and Connected TV. To learn more, visit: https://www.comscore.com/Products/Activation or contact us today.

comscore-and-frameplay-launch-brand-lift-survey-series-to-better-understand-intrinsic-in-game-advertising-performance

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

 

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative standards brought forth by Frameplay’s capabilities.  In the kickoff survey, Comscore and Frameplay worked with a leading snack brand that wanted to connect to the significant gaming audience in a meaningful, authentic way using Frameplay’s intrinsic in-game advertising capabilities. Frameplay enabled Comscore’s brand lift survey to better evaluate the impact of intrinsic in-game advertising on key branding measures.

As a result of the joint effort, this leading snack brand recognized a brand attribution lift across the board. The brand registered double-digital point lifts including a +31.8 point lift in Mobile Ad Recall, +32 point lift in Fit as a Game Sponsor, +46.4 point lift in Like the Brand’s Sponsorship of the Games and +26.2 point lift in Purchase Intent.

The survey results showcase Comscore’s industry-leading brand survey methodology, which gives brands validated and trusted third-party measurement that highlights the value of the emerging intrinsic in-game advertising opportunity to marketers.

“We’re excited to partner with Frameplay to illustrate the impact of in-game advertising initiatives. The gaming space continues to grow rapidly, and this represents an incredible opportunity for brands to connect with their target audiences,” said Carol Hinnant, Chief Revenue Officer, Comscore. “With so much at stake, it’s never been more important to have verified and trusted independent measurement. Comscore is committed to working with innovative companies like Frameplay and supporting the industry with next generation cross-screen media measurement solutions.”

“Brands expect trusted third-party measurement to work across their media buys to ensure their investment can be valued properly,” said Scott Linzer, SVP Business Development, Frameplay. “The intrinsic in-game advertising space is emerging into a scalable opportunity for brands, and thus even more reason for Frameplay to ensure brands have the measurement they trust.”

The brand lift survey series with Frameplay builds on Comscore’s emerging expertise in the gaming and esports space. Comscore’s recent State of Gaming report provides detailed insights into the behavior, sentiment, attitudes, and preferences of today’s desktop, mobile, and console gaming audiences.

Comscore’s brand lift survey insights help marketers and publishers better evaluate the impact of intrinsic in-game advertising on key branding measures, such as awareness, favorability, recall and purchase intent. The new addition of Comscore’s capabilities to Frameplay’s intrinsic in-game advertising platform will enhance Frameplay’s ability to provide trusted, measurable insights leadership in the video game space.