Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement with broadcast online software and information provider TitanTV, Inc. Under the terms of the agreement, Comscore will continue to utilize TitanTV’s MediaStar tool to aggregate as-run television schedules from its affiliates.
“We are excited to continue our partnership with Comscore with the release of new features in MediaStar, which were developed with user feedback to provide a more efficient and easy-to-use way to make quick as-run changes in the online tool,” said Heidi Steffen, SVP Sales and Marketing for TitanTV. “We have developed a great working relationship with Comscore’s linear schedule and sales teams over the years; they have become integral partners with the MediaStar Product Team as we continue to improve and build out the product to better suit the ever-changing broadcast industry.”
“We are excited to continue our partnership with TitanTV,” said David Algranati, Chief Product Officer, Comscore. “Accurate and timely TV schedule data is foundational to Comscore’s linear TV products and to our clients successful use of our Local currency, and TitanTV has been a fantastic partner to Comscore, working with us and our clients to evolve their products to meet station demand.”
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a leader in instrumenting change in television measurement by enabling the adoption of advanced audiences and the move to impressions, which allow the industry to go beyond age and gender to evaluate based on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.