LucidLink Panel for Adobe Premiere Pro Launches for General Download at Adobe MAX


LucidLink, pioneers in high-performance remote collaboration storage for the world’s largest studios, brands, and creative professionals, announces the general availability of the LucidLink Panel for Adobe Premiere Pro editing software in time for the creativity conference Adobe MAX October 10 – 12 in Los Angeles, CA. The widespread availability of LucidLink’s panel integration within Premiere Pro now enables creative editors to cache just the media needed in their edit directly within the Premiere Pro application, offering them a faster, more efficient, and seamless experience within Adobe Premiere Pro.

Showcased at IBC 2023 in Amsterdam, the LucidLink Panel for Premiere Pro has been beta tested by a number of creative professionals that rely on Adobe Premiere Pro for their creative process.

Magicbox puts Hollywood-caliber movie magic into the palm of the hand with their Superstudio™, a semi-trailer designed to literally transform in minutes into a ready-for-action LED studio complete with a fully configured camera motion tracking system, motorized turntable floor, and computer control center. Magicbox also owns Supersweet Motion Picture Productions, which uses LucidLink for their productions in a variety of ways, from pre-vis workflows, working with virtual art departments to collaborate and create virtual environments, as well in production and post production.

Brian Cibula, president of Supersweet Motion Picture Productions, said: “Our business runs on Adobe software, and the integration of the LucidLink Panel into Premiere Pro has been a game-changer for our teams when they are out on the road and unable to transfer creative assets using conventional methods of transfer and download. Our editors have been able to either pin just the clips needed within their sequence in Premiere Pro, or if more precision is needed, cache the clip ranges found within their edit, which has saved countless hours and successfully streamlined their creative flow.”

Casual, a global video content production studio for enterprise-level businesses, has teams creating thousands of projects a year for Fortune 500 clients. Their award-winning content is created by a network of teams around the world in their LondonNew YorkChicagoHong KongBarcelona and Sydney offices.

Katie Wade, US Head of Post Production at Casual, said, “Editing in Premiere Pro is a seamless process until it comes to working with remote, hybrid, and our global cross-team collaborations. Using the LucidLink Panel for Premiere Pro means we don’t need to pin entire media folders, just the relevant content needed in a specific timeline. With this new integration our machines and our editors can focus on much more manageable media pools, saving time on the overall edit while also spending more time creating.”

Key Features of the LucidLink Integration for Adobe Premiere Pro Include:

  • Proxy and High-Resolution Workflow Intelligence: Users can customize their cache settings for high-res, proxy, or both, facilitating a seamless offline-to-online editorial workflow without the need for downloading or duplicating extensive camera-original files.
  • Optimized Performance: A simple, one-touch adjustment optimizes Premiere Pro settings for peak performance.
  • Real-time Indication: The panel indicates when content is not in a LucidLink Filespace during the pinning or caching process.

For more information on the new workflow enhancement, click here.

Peter Thompson, CEO and co-founder of Lucidlink, said: “We are thrilled creatives have found so much value in our first integration of LucidLink into a creative tool, and delighted to make this product available to the entire Adobe community in time for Adobe MAX. Real-time cloud collaboration is revolutionizing media creation, enabling creatives to focus on crafting captivating content. LucidLink delivers this seamless experience to collaborative teams worldwide today.”


Seattle, Chicago, Philadelphia and 9 more cities set for huge demand surges due to events in June 2022


The June 2022 Event Index reveals 12 cities spanning the USA from Seattle, Washington to Baltimore, Maryland as set to experience very high volumes of large events in June. These event clusters will drive people movement and billions of dollars in demand as hundreds of thousands of people gather in overlapping impactful events, causing demand surges and crowds that businesses and community leaders can prepare for.

PredictHQ, the demand intelligence company, today released its June 2022 PredictHQ Event Index report. Companies such as Uber, Accor Hotels and Domino’s Pizza use PredictHQ’s intelligent event data to forecast demand more accurately. The Event Index is a simple entry point for companies to begin to proactively prepare for the multi-billion impact of events on demand each month.

The PredictHQ Event Index is a unique model for each of 40+ major US cities that identifies how substantial an impact events will have as a simple to understand score out of 20. This score is calculated for each city’s baseline event activity based on five years of historical, verified event data and millions of events per location. This gives companies operating in those areas a simple summary to help them plan for any anticipated demand surges or drops.

An index score of 10 represents an average score for that city, a score above a 15 means the city is likely to be significantly busier than usual, and a score below an 8 means that city will likely be noticeably quieter than usual. Every city has its own baseline and scale to accommodate for the variation in their populations. For example, a score of an 18 in New York City will entail millions of people moving about the city, whereas a score of 18 in Wichita, Kansas will involve just over 100,000 people.

In June, the cities with the highest activity are:

  • Seattle
  • Philadelphia
  • Chicago – particularly notable for a 16+ score every week in May
  • Pittsburgh
  • Colorado Springs
  • San Francisco

Plus another 11 are detailed in the report as set to experience unusually high or low event activity in June.

“Major events continue to roar back, and the range and scale of large events week-by-week in the USA means most companies fail to accurately factor these into their demand planning or forecasting,” said Campbell Brown, CEO of PredictHQ. “One cluster of events could drive six figures in sales in a single weekend for a restaurant in that city, but only if that business is ready for the surge. Knowing small businesses and city leaders often don’t have resources for sophisticated demand forecasting, we built the Event Index to provide a simple metric for tracking upcoming demand surges and drops so they can plan with confidence.”

PredictHQ tracks global events across 19 categories, accounting for attendance-based events like concerts, non-attendance-based events like school holidays and unscheduled events such as severe weather incidents. This breadth of event coverage is critical for the Event Index, as the peak weeks are caused by many overlapping large events.

For example, Philadelphia experienced unusually low event activity in the final week of May scoring 8.1, but then becomes the USA’s busiest city in terms of unusually high event activity in the week of June 12 with a score of 17.8. This surge is caused by a combination of more than 80 events with 2,500+ attendees, including three festivals, a major expo, the New Balance Nationals and a couple of concerts that will attract 50,000+ attendees each.

“Many companies rely on rolling weekly or monthly averages to forecast demand, so without factoring in the dynamic nature of events, many will be understaffed, out of stock and stressed,” Brown says. “While these events in Philadelphia will cause major demand surges for businesses nearby, companies and communities also need to factor in how the school holidays per district will impact demand patterns, which will impact more than 255,000 students and their families.”

While the Event Index provides an accurate look ahead at people movement, it is designed to be a simple and accessible summary of the demand intelligence PredictHQ offers – particularly for large companies operating worldwide. Industry leaders in on-demand, accommodation, QSR and transport use PredictHQ’s verified and enriched event data to inform staffing decisions, pricing and inventory strategies, and many other core business functions.