Kin + Carta boosts global data and AI capabilities with new acquisition


Global digital transformation consultancy Kin + Carta has acquired the data service provider Forecast Data Services, further strengthening its global enterprise data and artificial intelligence (AI) services.

The Forecast acquisition doubles Kin + Carta’s European data practice to more than 100 expert data specialists, accelerating its data and AI strategy as rising demand for AI, advanced predictive data solutions and data science highlight the importance of data transformation on enterprise technology roadmaps.

Edinburgh-based Forecast, which also has a delivery hub in Poland, harnesses the power of artificial intelligence and machine learning to drive business performance. Core capabilities include data infrastructure, advanced analytics and commercial insights.

The Forecast teams and brand in Europe will be integrated into Kin + Carta immediately to benefit from identified demand, resource, and technology synergies. Neil Macdonald, Forecast’s Director and Founder, will continue to drive growth in data and AI services, reporting directly to David Tuck, Group CEO of Europe at Kin + Carta.

The acquisition brings additional clients as well as valuable data and technology partnerships. Kin + Carta will inherit Forecast’s outstanding client portfolio in Europe, including leading financial services brands and one of the world’s largest media companies. The deal enriches Kin + Carta’s existing data certifications with technology partners Google and Microsoft, providing greater depth to the consultancy’s data programmes with enterprise businesses across Europe and America.

This latest acquisition adds further scale to Kin + Carta’s global data and AI capabilities, building on the successful previous acquisitions of Cascade Data Labs (2020) and Octain AI (2021).

The purchase follows the recent opening of Kin + Carta’s new office in the Scottish capital, and is yet another chapter in the business’s long-standing relationship with the city, which is now considered the data capital of Europe.

David Tuck, Group CEO of Europe at Kin + Carta, commented: “We’re delighted to bring the data and AI, and financial services experts from Forecast into Kin + Carta. Omnichannel experiences powered by data drive huge business impact, and the addition of Forecast bolsters Kin + Carta’s existing capability in building dynamic pricing, analytics and data recommendation engines, all of which support long-term customer value and retention.

“I’m looking forward to our flagship financial services event, FWD, in London on the 14th June where we can bring together our clients, prospects and partners to experience the full depth of our data and AI capabilities.”

Neil Macdonald, Director and Founder at Forecast commented: “Forecast and Kin + Carta first worked together on a joint client engagement in February 2022.  We have a fantastically talented data team and our goal has always been to be the most impactful advanced analytics team in the UK. Combining our strengths with Kin + Carta’s specialisms, scale and geographic reach will help propel us forward towards that goal and to the collective goal of building a world that works better for everyone.”

Kelly Manthey, Global CEO at Kin + Carta, commented: “Enterprise data transformation is a key part of our growth strategy. This acquisition strengthens our data and artificial intelligence capabilities globally helping to satisfy our order backlog and establishing a data hub for Europe that matches our strong capabilities in America. We are ready to serve our clients’ business critical priorities with the next wave of innovation.”


Kin + Carta supercharges growth with latest global acquisitions


Global digital transformation consultancy Kin + Carta has agreed to acquire Bulgarian software development company Melon Group and its subsidiaries, including Melon Technologies and Frakton LLC. The purchase comes shortly after Kin + Carta purchased the remaining 50% interest in Loop, the Chicago-based e-commerce consultancy.

The acquisitions bolster Kin + Carta’s pure-play digital transformation capabilities, while expanding the service capabilities and geographic reach of the publicly listed B Corp’s purpose-driven global growth strategy.

Melon Group is a fast-growing software engineering business with a 300-strong team of web, mobile, and data specialists working across BulgariaNorth Macedonia and Kosovo. Its sector experience includes medtech, fintech, banking, and human resources. It is headquartered in Sofia and led by chief executive Krum Hadzhigeorgiev. This pan-european expansion is part of Kin + Carta’s expansion in South Eastern Europe and complements Kin + Carta Greece, as the company looks to build a new European delivery hub.

The acquisition is subject to clearances from the North Macedonian and Kosovan competition authorities and will complete following these clearances, expected to be in the second quarter of 2022.

Kin + Carta has also purchased the remaining 50% interest in Loop, the Chicago-based e-commerce consultancy. Full ownership of Loop strengthens Kin + Carta’s digital commerce capabilities. Loop has delivered end-to-end commerce consultancy, integration and optimisation since 2013 in increasingly tight alignment with Kin + Carta’s core technology, data, and experience services. This shared approach accelerates efficiency and speed to value for enterprise clients including Southwire and Royal Caribbean.

J Schwan, Kin + Carta CEO, said: “The acquisitions of Melon Group and Loop mark a significant move in our ambition to scale globally and accelerate our growth. Identifying, acquiring and integrating brilliant new businesses into Kin + Carta broadens our reach and creates opportunities to learn from experts in their craft. In addition, expanding our nearshore production capabilities allow us to serve more clients, creating new jobs both onshore and nearshore.

“Significantly, Melon’s culture aligns with our own mission to build a world that works better for everyone, as we champion responsible business as a core tenant of our strategy.”

Krum Hadzhigeorgiev, Melon CEO, added: “Joining the Kin + Carta family enables us to make the most of the significant surge in demand for digital transformation as a result of the pandemic. It’s an exciting time for our sector, a time of growth. We’re excited to be part of a global business, one that is as committed as we are to building a world that works better – for everyone.”

Kin + Carta also recently announced the intellectual property acquisition of Octain, a responsible AI data platform. Octain provides advanced insight, predictions, and recommendations to clients governed by socially responsible AI principles.

Octain will integrate into Kin + Carta’s existing data and AI capabilities, which includes the December 2020 acquisition of Portland-based data science company Cascade Data Labs. Both purchases give Kin + Carta the ability to quickly and accurately predict supply chain shortages, detect fraud, measure customer retention, and accelerate data-driven decision making.