Four exciting products from Xoxoday to help organizations experience the joy of gifting this Diwali


Xoxoday announced the launch of its Festive season campaign through four differentiated and curated gifting products for businesses. Xoxoday’s products encompass physical gifts, digital gifts, experiences, and a combination. Through these offerings, Xoxoday aims to bring uniqueness and novelty to corporate gifting.

The four curated products for businesses to choose from are:

  • Youforia, Experiential Gifting: Delivering celebrations with a handcrafted experience, blending the joy of personalized physical gifts and the convenience of a digital store.
  • Ecommerce Gift store: Organizations can build and curate their own gift store and catalog.
  • Festival Gift codes: A universal gift code that works on a galaxy of gift cards, experiences, merchandise, travel, prepaid cards & more.
  • Festival points: Delivering compounded happiness by gifting points.

Xoxoday’s products are all powered by a massive catalog with 22,000+ options across 20+ categories and are redeemable in 100+ countries.

As a leader in this space, Xoxoday deeply understands the challenges that corporates face in festive gifting. Businesses must strike a delicate balance between ensuring that the recipient is delighted and handling the entire gifting process. These include delivering on time to a workforce spread across geographies, offering a budget-friendly yet broad catalog of gifts customized to the recipient’s choices, and personalization.

On one side, Xoxoday enables organizations to delight their recipients by gifting choices and memories. Organizations are empowered to choose and customize their own catalog, offer physical gifts, digital gifts, experiences, and tailor-make a combination of these three.

While on the other side, Xoxoday also solves all the challenges faced through the gifting process to make the experience hassle-free for organizations. All of Xoxoday’s gifting products come with assured and seamless delivery, have no minimum order constraint, allow for personalization and customizations, are discreet on pricing, and have easy access to reports & metrics.

Speaking about what Xoxoday has to offer this festive season, Manoj Agarwal, Co-founder, Xoxoday, says, “Last festive season, we delivered 2 million+ Diwali across the globe for our 2500+ customers and their employees, clients, and partners. This year we are back with highly differentiated offerings to help organizations spread cheer and delight. After all, the intention behind gifting is to delight. We help businesses fulfill this intention by enabling thoughtful, personalized, and a joyful gifting experience: for the recipient and the giver.”


Exclusive Perks and Discounts Feature from Empuls by Xoxoday to help organizations extend employee paychecks with everyday savings


Empuls, the all in one holistic employee engagement platform, today announced the launch of its Employee Discounts feature as a part of its Perks and Benefits platform. This feature is available as an add-on with the Empuls engagement platform. Employee Perks and Discounts allow organizations to promote financial wellbeing through exclusive discounts for people’s planned and unplanned, monthly and annual expenses.

Here’s a short illustration of how Empuls Employee Discounts work. Consider the examples of Priya and Ruhi, who work as marketing professionals for two different firms, with an annual CTC of Rs.14,00,000. They both have a family of four, spouses who have a similar CTC, and similar monthly expenses of Rs. 44,000/month (Rs. 5,28,000/year). They both take two vacations a year and buy similar household equipment. The only difference is that Ruhi’s company has subscribed to Empuls Perks and Discounts, and as a result, she saves at least Rs. 1,00,000 every year on all her expenses.

Here’s a breakup of their yearly expenses and savings:

Yearly Spend


Ruhi (Empuls
Employee Perks &

Planned Expenses


Rs. 180,000

Rs. 180,000  Rs. 169,200


Rs. 54,000

Rs. 54,000  Rs. 48,600


Rs. 72,000

Rs. 72,000 Rs. 69,840


Rs. 72,000

Rs. 72,000 Rs.65,520

Health & Personal Care

Rs. 102,000

Rs. 102,000 Rs. 77,520


Rs. 48,000

Rs. 48,000 Rs. 43,200

Total Essential Expenses

Rs. 528,000

Rs. 528,000 Rs. 473,880

Discretionary Expenses

Vacation Travel

Rs. 600,000

Rs. 600,000 Rs.564,000

Household Equipment

Rs. 100,000

Rs. 100,000 Rs. 90,000

Total Discretionary Expenses

Rs. 700,000

Rs. 700,000 Rs. 640,000

Total Yearly Expenses

Rs. 12,28,000

Rs. 1,228,000 Rs. 11,27,880

As the adage goes, A rupee saved is a rupee earned. ConsequentlyRuhi’s company has helped extend her annual income from Rs. 14,00,000 to Rs. 15,00,000.

Empuls offers the world’s largest discounts catalog with 20,000+ brands across 25+ essential categories, including groceries, household necessities, dine-outs, food delivery, wellness, travel, entertainment, and more. Hence, Ruhi always gets exclusive savings on all kinds of shopping, travel, and experiences – anything and everything is less expensive for her.

Today, 10+ people-first companies have transformed their hardworking Priyas into happy and motivated Ruhis by helping them save through Empuls Employee Perks and Discounts.

Designed to help employees beat inflation, augment their savings, and increase their purchasing power, Empuls Employee Perks and Discounts, in parallel, enable organizations to go beyond their regular mix of benefits and provide a fillip to their employee retention strategy. Furthermore, by including Empuls Employee Perks and Discounts as part of the employee benefits package, organizations can improve their employee value proposition. Importantly, Empuls Employee Perks and Discounts are one of the few benefits that positively and frequently impact employees’ lives.

Speaking about this feature launch, Manoj Agarwal, Co-founder of Xoxoday, said, “Our Employee Perks and Discounts feature is a low investment, high ROI feature that helps organizations enhance their EVP. It empowers people-first companies to help their employees save a little more and put money back in their employee’s pockets.”

To help companies move the distance from intention to action, Empuls also has a handy calculator to calculate and visualize the savings. Empuls Employee Perks and Discounts offers an ROI of more than 10x for the organization.

Apart from launching employee discounts across multiple countries, there are other exciting plans in the roadmap for the Empuls Perks & Benefits platform, such as adding exclusive coupon codes and cashback offers from popular brands.

Manoj added, “People leaders today are trying to balance the act between proactively offering innovative and meaningful employee benefits, the balance sheet, and fostering employee loyalty. As a benefit that touches every employee’s life daily, our Employee Perks and Discounts also play a role in nurturing a positive relationship between the employee and the employer.”


Xoxoday launches Employee Appreciation Week (EAW) Celebrations: An initiative to make employee appreciation an organization culture


Employee Appreciation Day (Mar 4) is just around the corner. It is that time of the year again when employees take center stage. This year, Xoxoday is on a mission to spread awareness and help create a culture of everyday recognition within the organization. To enable the same, Xoxoday has launched a week-long ((Feb 28th – Mar 4th) celebration: Employee Appreciation Week (#EAW2022).

Xoxoday’s idea is to help every organization switch from “it is nice to appreciate employees once in a while” to “genuinely celebrating employees all year long.” Through this initiative, Xoxoday proposes to help HR, the culture custodians, make a splash on March 4th and beyond – by creating wow-worthy moments during the Employee Appreciation Week (Feb 28th – Mar 4th) that sets the tone for the rest of the year. To do so, they have created a curated tool kit that includes fresh ideas to celebrate employees, tools for empowering everyone to spread the spirit of gratitude, and enjoyable activities to engage and strengthen work relationships.

In order to spread the word about Employee Appreciation Day and to help organizations create a culture of appreciation, Xoxoday is inviting Co-founders, HR, and Culture Champions to join hands and make this Employee Appreciation Week a big success.

Manoj Agarwal, Co-founder, Xoxoday, says, “Employees are the biggest assets of any organization. A daily dose of appreciation is a step towards acknowledging their value “


Xoxoday raises $30mn from Giift and Apis Partners to help businesses make every day of their growth story rewarding


Giift, a leading provider of loyalty management solutions, around the globe and Apis Partners, an ESGI-native global private equity and venture capital asset manager, backed by Apis Growth Fund II, a private equity fund managed by Apis Partners LLP, announced today that it has acquired a significant strategic interest in Xoxoday, a fintech disruptor in the rewards, incentives and payout space. The partnership included both primary and secondary capital components, and the collaboration will enable both Giift and Xoxoday to enlarge their service offerings and collectively accelerate growth globally. The Apis Group (“Apis”) is an ESGI-native global private equity and venture capital asset manager that supports growth-stage financial services and financial infrastructure businesses by providing them with catalytic growth equity capital.

Xoxoday provides technology infrastructure to enable businesses to automate rewards, incentives and payouts across the value chain. Xoxoday will use the US $30 million (225 crores INR) investment to fuel the next stage of growth in international markets and upgrade the technology infrastructure required to serve the next set of billion users.

It took a pandemic to expose the gaps in the way businesses engage with people. It is inevitable that businesses invest in systems that align people, delight customers, and empower their partners.

Xoxoday’s founders have been forerunners in creating solutions that the world has just started contemplating. Almost a decade ago, the four founders, Sumit KhandelwalManoj AgarwalAbhishek Kumar, and  Kushal Agrawal, began their entrepreneurial journey by solving the complex everyday problem of human motivation using technology. With a first-principles approach, they reimagined how rewards, incentives, and payouts should work via branded currency. Today, through its platform, Xoxoday enables rewards and incentives embedded and integrated in the flow of work across the value chain. Since different business contexts demand tailored solutions, Xoxoday has three SaaS offerings for the market.

  • Plum, a horizontal platform infrastructure, automating rewards, incentives, and payouts programs at scale from the flow of work.
  • Empuls, a vertical platform enabling organizations to build an engaged workplace, where everyone is aligned, motivated, empowered and connected.
  • Compass, a platform automating and gamifying sales incentives and commissions for sales teams.

Co-Founder and CEO of Giift Laurent Xatart commented, “Xoxoday is a unique and powerful loyalty platform for employee, sales and consumer rewards. Our partnership with Xoxoday will enable Giift to offer the most comprehensive engagement and loyalty solution available on the market, and represents a big step forward in our mission to create the global standard for the loyalty industry.”

Sumit Khandelwal, Co-founder & CEO Xoxoday, added“We firmly believe that growth compounds with the right people and right partners. With Giift and Apis Partners on board, I can only see growth upwards and onwards from here. Giift’s loyalty infrastructure and Xoxoday’s rewards infrastructure, together, cover the length and breadth of business use cases across the entire lifecycle for employees, channel partners, and consumers.”

Manoj Agarwal, Co-founder Xoxoday, says, “While we have been busy enabling rewards, it feels like we have been awarded today. However, it is not just us. The true architects of Xoxoday have been our customers, our employees, and partners, who are the ones rewarding us every day with their trust. I would like to thank our teams, customers & partners who have helped us grow. I am looking forward to working with the team at Giift and Apis Partners.”

Apis Partners Co-founder and Managing Partner Matteo Stefanel said: “We are delighted to announce our partnership with Xoxoday. It is rare to see a business with such a strong founding team and targeting such an under-invested opportunity. Xoxoday’s impressive and largely self-financed growth over the last decade is a testament to the sharp focus with which the team has been executing its plans.”

Udayan Goyal, Apis Partners Co-founder, and Managing Partner added: “Following Apis’ recent partnership with Giift, we are very happy to be expanding our efforts in the rewards and loyalty sector with Xoxoday. The space that Xoxoday occupies is becoming a necessity around the world for businesses, particularly as the world transitions to a hybrid work environment. The convergence with financial services further leverages Apis’ sector-specific expertise in fintech. We are excited to support them in the next phase of their growth.”